Trades and industry
Marketing for renovation builders across Australia who want kitchen, bathroom and extension enquiries from homeowners with a real budget and timeline.
Partnership plans from $4,500 + GST a month
Renovators
Rock Solid Marketing runs marketing for renovation builders and home improvement companies across Australia, from our office in Mildura. We work with trade businesses, and a renovation sells differently from a new build: one room, one family and a budget that keeps moving.
Most renovations start on a phone, scrolling kitchens and bathrooms late at night. By the time a homeowner calls, they've saved photos, set a rough budget and shortlisted a few builders. Your marketing has to put you on that shortlist with finished rooms that look like theirs could.
Partnership plans start from $4,500 + GST a month (see our marketing partnerships), and the first conversation is a free 30-minute discovery call. If a reorganised portfolio and a better enquiry form would do the job, we'll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We publish budget guides you set for typical kitchens, bathrooms and extensions, and ask for a budget range on the enquiry form.
We organise finished work by room and style, each with photos, the suburb and the scope, so homeowners find a match quickly.
We follow up every consultation with a summary email, the next step and a reminder, so the project doesn't stall at the ideas stage.
We bring out what's different: your process, your trades, your warranty and your reviews, in your own words.
Services
What we do for renovators
Digital marketing for home renovation builders works when every step, from the first photo to the site visit, shows the homeowner what their finished room could be.
Kitchens, bathrooms, laundries, extensions and outdoor rooms, each with photos, the suburb and the scope. Homeowners find a room like theirs and see your finish up close.
Plain-English guides to what typical projects cost with you, written from your own price ranges, so enquiries arrive with realistic expectations and you quote fewer dreamers.
An in-home design consultation or showroom visit, promoted through search, social and email, with booking times your team controls and reminders sent automatically.
Email series after consultations and quotes, with progress photos and client stories shared with permission, so you stay front of mind through months of deciding.
Search pages for your main renovation services and the areas you cover. SEO on its own starts from $1,000 + GST a month.
Each month you see enquiries, consultations and signed jobs by project type and source, with what each channel cost, reviewed at your monthly meeting.
Who it’s for
How it starts
We start with your pipeline: how many enquiries become consultations, how many consultations become quotes and how many quotes get signed. The weakest step is usually where marketing pays off first, and it's rarely the number of leads.
Then we look at the jobs you want more of, by room, size and suburb. You get a plan that fills the right end of the pipeline, and you approve the budget guides, photos and offers before anything goes out.
Fix the leak in the pipeline first.
Work in this industry
Irymple VICRock Solid Marketing created the brand and WordPress website for Mildura CCTV & Data, a CCTV, security and data cabling installer in Irymple VIC, along with customer guides, SEO and Facebook posts.
Truganina VICRock Solid Marketing designed and built a new website for Jaxxon Wrapz, a vehicle wrap and signage business in Truganina VIC that installs Australia-wide. It shows wrap prices for six vehicle types, a gallery of 67 photos of real wraps and a quote form.
Rock Solid Marketing rebuilt the Shopify online store for Exposed Signage and Apparel after technical issues stalled the original build, giving the business a working way to sell its products online.
Rock Solid Marketing built a new website and content management system for Aline Trading, with a complete product catalogue the team can update themselves, searchable by category, price and specification.
Encounter Bay SARock Solid Marketing designed the G4U brand and built the website for Gunning For You, a licensed firearms dealer in Encounter Bay SA, then ran its SEO and social media after the 2019 launch.
We approached Rock Solid Marketing to build our online store for our retail division and to look after our existing website. The professionalism of Sean and his team from day one was incredible, they took the time to sit down with us to discuss our exact requirements and they offered suggestions for the build which would improve the overall running of the store.
The finished result of our online store is nothing short of fantastic- it integrates with our point of sale software, it is very easy to navigate, and presents and operates as a professionally made web store should. Since completion and hand over, the back up support we receive from Rock Solid Marketing is remarkable- nothing is too much trouble and we can contact the team at any time with any questions we may have. I have absolutely no hesitation in recommending Sean, Janine and the team from Rock Solid Marketing for building or revamping a website, creating an online store to suit your business or with online marketing.
Your specialists
Ami HeathMarketing LeadWollongong NSW
Rachel EhratCreator Of All Things Amazing!Tasmania
Lindsay BuckleyDigital MastermindSydney NSWHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Package activities
Ad spend goes to Google and Meta on top of the plan fee. Professional photography of finished rooms is priced to the job.
Partnership plans
Choose the hours to suit your pipeline. Every plan covers portfolios, search, social, follow-up and reporting, with one account manager.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
In the age of TikTok trends and Instagram reels, it’s easy to assume that social media is the best way to reach customers. While social media can be great for brand awareness, when it comes to actually driving sales, email marketing consistently delivers better results. In fact, email marketing has an average ROI of $36
In 2025, social media remains one of the most powerful tools small business owners can use to build their brand, connect with customers, and drive sales. But let’s be honest: between running your business, managing day-to-day tasks, and keeping customers happy, finding the time and energy to stay consistent on social media can feel overwhelming.
As a Mildura digital marketing agency, web design services are a major component of our business. From website redesigns to content management to optimisation, we’ve had clients come to us with all sorts of websites to work on. We’ve definitely seen and designed enough sites to have a fair idea of what works and what
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsPlans begin at $4,500 + GST a month for 28 hours, and Standard and Advanced add more hours. Google and Meta charge ad spend separately. Where search is the main gap, SEO can start on its own from $1,000 + GST a month, and you can build up from there.
Ask better questions and show better proof. A budget range and timeline on the enquiry form filters out people who are only browsing. A portfolio organised by room shows homeowners you've done their kind of job. Better leads usually beat more leads, and they save your estimator hours each week.
Lead sites can fill gaps, but you share the homeowner with other builders and compete on price. Your own website, Google listing and reviews bring enquiries that come to you alone. Many renovators use both at first, then rely on lead sites less as their own channels grow.
Often months, especially for extensions and whole-home work. Homeowners save ideas, get several quotes, sort out finance and wait for the right time. That's why follow-up matters so much: a short email series keeps you in the picture until they're ready to sign. Reminders before the end of financial year or the holidays often bring decisions forward.
Show ranges, not fixed prices. Budget guides you set for typical projects help homeowners judge whether they can afford you before they call. They also cut the time you spend quoting jobs that were never going to proceed. You decide the ranges and update them as costs change.
In many states, building work above a set value needs a licence or registration, and some states require the number in advertising. Where that applies, we add it to your ads and website pages. You supply the details and confirm the rules for your state.
Time, mostly. Renovators are busy running sites, and marketing slips until the pipeline runs dry. An agency keeps the portfolio, ads, follow-up and reporting going every month. If you have someone in-house with the time and skill, we'll say so and suggest what to keep doing yourself.
No. Partnership plans have no lock-in contract, so you can add hours when you want more work and ease back when you're booked out. Your account manager runs the plan and meets with you monthly, by phone or video, or at our Mildura office by booking.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
