How to Write Content for Your Website: Tips and Examples
How to write content for your website: know who it's for, answer their questions in plain words, structure each page around one job, and end with a next step.
Creative & Design
Product photography for Australian online stores and brands: consistent, clean images planned shot by shot and sized for your website and marketplaces.
Product images
Rock Solid Marketing arranges product photography for online stores, wholesalers and brands across Australia: clean, consistent images that show people exactly what they're buying.
On a product page, the photo does the selling. Shoppers can't pick the item up, so they zoom in, compare colours and look for the back, the label and the scale. Mismatched lighting, odd angles and missing views make a good product look cheap and send buyers to a store that shows more.
We plan the shot list, book photographers we work with and prepare the files for your site. Shoots are priced to the job after a free 30-minute discovery call.

9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
What we arrange
Each image is planned for where it will appear, because a product page, a marketplace and an Instagram post need different shots.
Clean front, back, side and detail shots on white or a plain colour, consistent across your range for product pages and marketplaces.
Products in use or in a styled setting, so shoppers can picture size, texture and how it fits their life.
Every product gets an agreed list of angles and details before the shoot, so nothing is missed and reshoots are rare.
Files cropped and sized for your store, Google Shopping, marketplaces and social media, with consistent backgrounds and margins.
Descriptive file names and alt text written for every image, which helps search engines and screen reader users.
Colour matching, background clean-up and dust removal, so the photo matches the product that arrives. Asset work is $160 + GST an hour.
Your specialists
Rachel EhratCreator Of All Things Amazing!Tasmania
Janine GowenlockRegional DirectorMildura VICHow it works
You approve the shot list and style before anyone picks up a camera.
A 30-minute chat about your range, where the images will appear and the look you want.
We write a shot list for each product and agree backgrounds, angles and styling with you.
Photographers we work with shoot the range in a studio or at your premises, following the list.
We check colour and consistency, then deliver files named and sized for each platform.
How we work
We're a marketing agency, not a photography studio. We plan what each product needs, write the shot list, book photographers we work with and prepare the images for your store. Shoots happen in a photographer's product photography studio or at your premises, whichever suits the range.
Before the shoot, you approve the shot list, backgrounds and style. After it, we check every image for colour and consistency and deliver files named, sized and ready to upload.
Planned shot by shot, delivered ready to upload.

What's included
Shoots are quoted to the job, because the number of products, angles, styling and retouching vary. Image editing and asset work is $160 + GST an hour, quoted first.
Our work

Rock Solid Marketing rebuilt the Shopify online store for Exposed Signage and Apparel after technical issues stalled the original build, giving the business a working way to sell its products online.
Encounter Bay SARock Solid Marketing designed the G4U brand and built the website for Gunning For You, a licensed firearms dealer in Encounter Bay SA, then ran its SEO and social media after the 2019 launch.
Truganina VICRock Solid Marketing designed and built a new website for Jaxxon Wrapz, a vehicle wrap and signage business in Truganina VIC that installs Australia-wide. It shows wrap prices for six vehicle types, a gallery of 67 photos of real wraps and a quote form.
Mildura VICRock Solid Marketing ran social media and creative for Sunraysia Farmers Market in Mildura, with reels, photo stories and seasonal campaigns that helped increase event attendance and early-morning foot traffic.
Increased event attendance and early-morning foot traffic
We approached Rock Solid Marketing to build our online store for our retail division and to look after our existing website. The professionalism of Sean and his team from day one was incredible, they took the time to sit down with us to discuss our exact requirements and they offered suggestions for the build which would improve the overall running of the store.
The finished result of our online store is nothing short of fantastic- it integrates with our point of sale software, it is very easy to navigate, and presents and operates as a professionally made web store should. Since completion and hand over, the back up support we receive from Rock Solid Marketing is remarkable- nothing is too much trouble and we can contact the team at any time with any questions we may have. I have absolutely no hesitation in recommending Sean, Janine and the team from Rock Solid Marketing for building or revamping a website, creating an online store to suit your business or with online marketing.
Resources
How to write content for your website: know who it's for, answer their questions in plain words, structure each page around one job, and end with a next step.
How to build your brand on Instagram: a clear profile, the right hashtags, steady posting, captions that add value, real conversations and a content plan.
Successful social media content is useful, interesting or inspiring. Here's how to plan posts around those three components so your audience engages.
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsIt depends on how many products you have, how many angles each needs and how much retouching is involved. Product photography pricing also rises for styled lifestyle shots. We quote each shoot to the job after a discovery call. Image editing and asset work is $160 + GST an hour, quoted first.
Product photographers usually charge per image, per product or by the half or full day, with styling and retouching on top. Per-image pricing suits simple white-background work, while day rates suit lifestyle shoots. Ask what's included, how many angles each product gets and who owns the final files.
Look at their product work rather than their weddings or portraits, and check it's consistent across a whole range. Ask how they handle colour accuracy, reflective items and small details. If you don't want to manage the brief, shot list and file preparation yourself, an agency can do it for you.
Use the same background, lighting and angles for every product so your range looks consistent. Shoot the front, back, side and key details, plus one image that shows scale. Check colours against the real item, then crop to the same size and margins, and add descriptive file names and alt text.
Start with your store's image specs: size, shape and background. Plan a shot list for each product, shoot in soft, even light and keep the camera position fixed between products. Most online stores need a clean main image plus detail and lifestyle shots. Marketplaces often require a white background.
No, we don't run our own studio. We plan the shoot and book photographers we work with, who shoot in their studio or at your premises. That lets us match the photographer to the products, whether that's jewellery, food, clothing or machinery parts. You deal with us from brief to delivery.
Usually, yes, for your best sellers at least. Good photos reduce questions and returns because buyers see what they're getting. Start with the products that sell most or earn the most, then add the rest over time. If phone photos with a simple setup will do, we'll tell you.
Yes. We're based in Mildura and arrange shoots for businesses across Australia, using photographers we work with. A search for product photography near me in a regional town can turn up few options, so many small ranges are sent to a photographer and returned. If your products are large or need to be shot on site, we'll plan the shoot at your premises.