Health, care and community
Marketing for optometrists in independent practices: bring patients back for every eye test, sell more frames and stand out from the chains.
Partnership plans from $4,500 + GST a month
Optometry practices
Rock Solid Marketing plans and runs marketing for optometry practices across Australia, from our office in Mildura. An independent practice runs two businesses at once: eye health care, governed by AHPRA's advertising rules, and a frame and lens shop competing with national chains.
Most growth comes from patients who already know you. They need a reminder when their next eye test is due, a reason to choose new frames with you, and a practice that's easy to book online. New patients find you on Google Maps, so your profile and reviews matter too.
Partnership plans start from $4,500 + GST a month. The first step is a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We set up consent-based recall emails and SMS that go out when each patient is due, with an easy online booking link.
We compete where independents win: local search, reviews, personal service and the practitioners patients already trust.
Services
What's in the plan
Recall, search, retail and social media planned together, so every channel brings patients back.
Recall reminders, new frame range announcements and eye health tips, sent only to patients who agreed to hear from you, with an unsubscribe link every time.
A complete Google Business Profile with services, hours, photos and booking, so people searching for an optometrist nearby find you.
New ranges, kids' frames and sunglasses promoted on social media and in-store, with prices and offers stated clearly under consumer law.
A website with clear services, practitioner profiles, bulk billing and health fund information, and booking on every page.
Your team, your practice and the local community, plus eye health education that sits within AHPRA's guidelines.
A HubSpot dashboard shows which reminders, searches and posts lead to bookings and frame sales.
Who it’s for
The rules
Optometrists are registered health practitioners, so eye health advertising follows AHPRA's guidelines: no testimonials about clinical care, no misleading claims and clear terms on any offer. The retail side follows consumer law, so frame and lens prices and offers must be accurate and complete.
We keep the two clear. Eye health content educates and invites a booking. Retail content shows ranges and offers with full terms. Your practice approves everything before it goes out, and recall messages only go to patients who consented.
Health care and retail, each by its own rules.
Work in this industry
Rock Solid Marketing rebuilt the Shopify online store for Exposed Signage and Apparel after technical issues stalled the original build, giving the business a working way to sell its products online.
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Irymple VICRock Solid Marketing created the brand and WordPress website for Mildura CCTV & Data, a CCTV, security and data cabling installer in Irymple VIC, along with customer guides, SEO and Facebook posts.
We approached Rock Solid Marketing to build our online store for our retail division and to look after our existing website. The professionalism of Sean and his team from day one was incredible, they took the time to sit down with us to discuss our exact requirements and they offered suggestions for the build which would improve the overall running of the store.
The finished result of our online store is nothing short of fantastic- it integrates with our point of sale software, it is very easy to navigate, and presents and operates as a professionally made web store should. Since completion and hand over, the back up support we receive from Rock Solid Marketing is remarkable- nothing is too much trouble and we can contact the team at any time with any questions we may have. I have absolutely no hesitation in recommending Sean, Janine and the team from Rock Solid Marketing for building or revamping a website, creating an online store to suit your business or with online marketing.
Your specialists
Ami HeathMarketing LeadWollongong NSW
Lindsay BuckleyDigital MastermindSydney NSWHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Package activities
Ad spend and SMS sending costs are paid on top of your plan. New websites are priced as website packages, from $5,000 + GST.
Partnership plans
Every plan includes a dedicated account manager, a monthly meeting and no lock-in contracts.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
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FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur partnership plans start from $4,500 + GST a month for 28 hours of recall, search, social media and reporting. Standard is $5,500 + GST a month and Advanced is $7,500 + GST a month. Ad spend and SMS costs are extra. If your practice only needs recall emails and a better Google profile, we'll tell you before we quote.
Start with the patients you already have: timely recall reminders and easy online booking. Then make sure new patients find you on Google Maps, with good reviews and current hours. Add social media that shows your team and your frame range, and promote eye health education within AHPRA's rules.
Compete on what chains find hard to copy: continuity with the same optometrist, personal service, local involvement and specialised care. Show those things in your marketing. Local search and reviews favour nearby practices, so a strong Google profile can matter more than a big advertising budget.
Online marketing for optometrists rests on four things: a fast website with booking, a complete Google Business Profile, steady reviews and consent-based email. Optometry digital marketing then adds social media and search ads for busy periods, such as the back-to-school rush for children's eye tests.
Yes, if it's accurate. Medicare covers comprehensive eye examinations for eligible patients at set intervals, and many practices bulk bill them. State clearly who is eligible and any conditions, so the offer isn't misleading. We check the wording with your practice before it's published, and update it if Medicare rules change.
Not reviews about clinical care in your advertising. AHPRA's guidelines don't allow them for registered practitioners. Patients can still review you on Google, and you can reply politely. Reviews about your frame range or service experience need care too, so we keep advertising factual and let Google reviews speak for themselves.
No, not yet. We've worked with health providers and retail businesses, which are the two halves of an optometry practice. Marketing optometry would be new work for us. We'll be upfront about that on the discovery call, and rely on your optometrists for clinical detail.
Look for an optometry marketing agency that understands recall, retail and AHPRA's rules, and reports bookings rather than clicks. Ask how it handles patient consent for email and SMS. A good optometry marketing company will also tell you when your diary is full enough to spend less.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
