Social Media Management
A social media audit for Australian businesses that want to know what’s working on their pages, what isn’t and what to fix first.
Social media audit
Rock Solid Marketing provides social media audit services for businesses across Australia, from our Mildura office: a one-off review of your Facebook, Instagram, LinkedIn and other pages, with a written report on what to fix. You post most weeks and might boost the odd post. But you can’t say which posts bring enquiries, who still has admin access, or why a competitor’s page gets more comments.
We look at your pages the way a customer and a competitor would, then check the numbers in each platform’s own insights. You get a report that ranks the fixes: what to do now, what to do this month and what to stop doing.
Audits are billed at $175 + GST an hour, and we quote the hours before we start. If a quick look during the free discovery call answers your question, we’ll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
What we check
We review each platform you use and the accounts behind it, then compare you with the businesses your customers also follow.
Your bio, profile photo, links, hours and contact details, checked against your website and Google Business Profile. A small mismatch, such as an old phone number, can cost you a call from someone ready to buy.
We list who has admin access to your pages and ad account in Meta’s business settings and on LinkedIn. Former staff or an old agency still holding the keys gets flagged, so your business owns its own pages.
We pull reach, engagement and clicks from Meta Business Suite and LinkedIn page analytics, then find which formats and topics earn saves, shares and messages. Likes alone don’t tell you much.
How often you post, on which days, and how your feed splits between offers, tips, people and behind the scenes. Long gaps and a run of sales posts both show up clearly in the review.
We compare your pages with 2 or 3 competitors your customers also follow: what they post, how often, what people respond to, and the ads they’re running in Meta’s Ad Library.
If you run ads, we check the ad account, the Meta Pixel and recent campaigns: what you spent, what it brought in, and whether tracking records enquiries rather than just page views.
Who it’s for
Your specialists
Janine GowenlockRegional DirectorMildura VIC
Ami HeathMarketing LeadWollongong NSWHow it works
You give us view access, we do the digging, and you get answers in a report and a call.
Tell us which platforms you use, what worries you about them and who your competitors are. We quote the audit hours on the call or soon after.
You give us view-only access to your pages, insights and ad account, so we can see the numbers without changing anything.
We check each platform, compare 2 or 3 competitors and write the report, with every fix ranked by how much it matters.
We take you through the findings, answer your questions and agree who makes each fix: your team or ours.
The report
Every social media page audit we do ends with a written report in plain English. It opens with a one-page summary of the fixes that matter most, then goes platform by platform with screenshots of what we found.
Then the social media audit specialist who did the work walks you through it, on a video call or at our Mildura office by booking. Consistency is often the first fix: when we managed social media for Broken Hill Truck Centre, one tone across its three locations strengthened the brand in all of them.
Yours to keep, whoever makes the fixes.
Audit checklist
Our social media audit service is billed at $175 + GST an hour and quoted before we start. Making the fixes is separate: your team can do them, or we can.
After the audit
The audit stands on its own. If you’d like us to make the fixes and run your pages each month, these are our social media management plans.
Starter
From
$1,500+ GST a month
Ideal for new, early-stage, or small businesses seeking professional social media content on a single network.
Enquire NowStandard
From
$2,000+ GST a month
Perfect for established organisations with audiences on multiple platforms, locations or product ranges.
Enquire NowAdvanced
From
$2,800+ GST a month
Ideal for well-established businesses with a substantial budget looking to deploy ads across up to three platforms.
Enquire NowOur work
Broken Hill NSWRock Solid Marketing managed social media and local promotion for Broken Hill Truck Centre, supporting sales, parts and servicing promotions with a consistent brand across its three locations.
Strengthened brand consistency across three locations
Mildura VICRock Solid Marketing refreshed the image of the Mildura Workers Club with digital marketing, creative promotions and consistent branding, lifting event attendance and interest from younger audiences and families.
Strong uplift in event attendance and social engagement
Mildura VICRock Solid Marketing worked as part of the team at Sunraysia Residential Services (SRS), a Mildura aged care, disability and child care provider of almost 50 years, on its brand, website, SEO, email and social media.
One clear, consistent brand across the SRS services and platforms
Mildura VICRock Solid Marketing ran social media and creative for Sunraysia Farmers Market in Mildura, with reels, photo stories and seasonal campaigns that helped increase event attendance and early-morning foot traffic.
Increased event attendance and early-morning foot traffic
The Mildura Workers has engaged Janine and the Team at Rock Solid to assist with our social media presence. We are delighted with the level of customer service and professionalism they have provided us. I would highly recommend Rock Solid to any business who is looking to get an edge in the digital space.
Resources
Social media can feel like both your best friend and your biggest headache. On one hand, it’s free marketing! An instant connection to your customers, and a way to show off your personality. On the other… it’s an endless treadmill of trends, algorithms, and “shoulds” that can leave you burnt out without much to show
You can glean some very useful insights from social media which can be used as market research for your business. You can learn from your own followers and followers of competitors. Work Out What Your Target Audience Love Check which product types and services are the most popular. Which items always drive clicks, engagement and
Likes, followers, comments – which of these are most important when it comes to social media? Truthfully, it’s not about getting the most of any of these. In social media, like in many other things in digital marketing, what matters most is quality. And the best quality determinant in the social media world is engagement.
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur audits are billed at $175 + GST an hour, and we quote the hours before we start. As an estimate, 2 platforms with 2 or 3 competitors take about 4 to 8 hours, or about $700 to $1,400 + GST. More platforms, an ad account or more competitors add hours; a single platform takes fewer.
A social media audit is a review of your business’s social media pages to see what works, what doesn’t and what to fix. It covers profiles, access, posting habits, content performance and competitors, using each platform’s own insights. A good one ends with a short list of practical fixes, not just charts.
Social media auditing is checking your pages against your goals on a regular schedule, not just once. We suggest a full audit once a year, plus a lighter check when staff change, you launch something new or results drop. On our social media plans, the monthly results meeting covers that lighter check.
Start by listing every account your business has and who holds admin access. Then check each profile’s details, export 3 months of posts with their reach and engagement, and note which formats and topics did best. Finish by looking at 2 or 3 competitors and writing down your 3 most useful fixes.
We run it in 4 steps: a discovery call, view access, the review and report, then a walk-through call. You approve the quoted hours before we start, and nothing on your pages changes during the audit. Your report is written in plain English, with screenshots of what we found.
A good audit covers profiles, admin access, posting rhythm, content performance, competitors and, if you advertise, your ads and tracking. Ours also checks reviews and comment replies, because a slow reply is visible to every customer. Most of all, it should end with ranked fixes, so you know what to do first.
Yes, a Facebook audit of your ads is included when you run them. We check the ad account, the Meta Pixel, recent campaigns and what each cost per result, and whether tracking records enquiries rather than page views. If you want help afterwards, our Meta ads packages start from $2,000 + GST a month plus 10% of ad spend.
No, the audit stands on its own and the report is yours to keep. Your own team can make the fixes. Or we can, at the hourly rate or on a social media management plan from $1,500 + GST a month. If you’re comparing a social media audit agency with a freelancer, ask whether the report ranks the fixes.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
