Retail and consumer
Martial arts marketing for schools and dojos that sell to two buyers: parents choosing a kids' class and adults looking for fitness and confidence.
Partnership plans from $4,500 + GST a month
Martial arts marketing
Rock Solid Marketing provides martial arts marketing for schools, dojos and clubs across Australia, especially in regional towns. Most schools sell to two very different people. A parent wants to know their child will be safe, well taught and happy. An adult wants fitness, confidence or a skill, and worries about being the beginner in the room.
We market to each of them separately: kids' classes with clear information on instructors, safety and the timetable, and adult classes that show beginners are welcome. Both point to one next step, a trial class, backed by a strong Google profile and honest reviews.
Partnership plans start from $4,500 + GST a month. The first step is a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We build clear pages for kids' classes with instructor profiles, the checks your instructors hold (details from you), timetables and what to bring.
We show real adult beginners, fitness and confidence classes, and the friendly side of training, with permission from the people featured.
We follow up every trial with a welcome message, a simple offer to join and a check-in from the instructor.
Services
What we do for schools
Each channel speaks to one buyer and points to the same next step: a trial class.
Your Google Business Profile with class types, timetable link, photos and reviews, so parents and adults nearby find you first.
Kids' class pages with instructor profiles, the checks they hold, class sizes, what to bring and how grading works, written in plain English.
Meta ads aimed at parents and adults near your school, each with its own message, leading to a simple trial booking.
Short videos and photos of real classes, gradings and community events, shared with permission and without making promises about outcomes.
Welcome emails or SMS for people who opted in, timed after a trial class, so new students come back for a second session.
Promotion for open days, school holiday programs and demonstrations at local events, the way we promote community events.
Who it’s for
How it starts
We start by asking who stays longest at your school: which age groups, which classes and why they joined. Those answers shape two messages, one for parents and one for adults, and decide where the budget goes.
Then we set up the trial class path from start to finish: the ad or post, the booking page, the welcome message and the follow-up. Most of the improvement usually comes from that path working smoothly, not from more ads.
Fix the trial path before buying more traffic.
Work in this industry
SunraysiaRock Solid Marketing helped launch the first Walking Hockey Festival in Sunraysia, a voluntary community project, using social media and design to drive team registrations and reach people new to hockey.
Launched a brand-new community sporting event
Mildura VICRock Solid Marketing refreshed the image of the Mildura Workers Club with digital marketing, creative promotions and consistent branding, lifting event attendance and interest from younger audiences and families.
Strong uplift in event attendance and social engagement
Mildura VICRock Solid Marketing ran social media and creative for Sunraysia Farmers Market in Mildura, with reels, photo stories and seasonal campaigns that helped increase event attendance and early-morning foot traffic.
Increased event attendance and early-morning foot traffic
Rock Solid Marketing built a new website and content management system for Aline Trading, with a complete product catalogue the team can update themselves, searchable by category, price and specification.
Rock Solid Marketing rebuilt the Shopify online store for Exposed Signage and Apparel after technical issues stalled the original build, giving the business a working way to sell its products online.
Irymple VICRock Solid Marketing created the brand and WordPress website for Mildura CCTV & Data, a CCTV, security and data cabling installer in Irymple VIC, along with customer guides, SEO and Facebook posts.
The Mildura Workers has engaged Janine and the Team at Rock Solid to assist with our social media presence. We are delighted with the level of customer service and professionalism they have provided us. I would highly recommend Rock Solid to any business who is looking to get an edge in the digital space.
Your specialists
Janine GowenlockRegional DirectorMildura VIC
Callen MowattGoogle Ads SpecialistGold Coast QLD
Rachel EhratCreator Of All Things Amazing!TasmaniaHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Package activities
Ad spend is paid to Meta or Google on top of your plan. Photo and video shoots are priced to the job.
Pricing
Every plan includes a dedicated account manager, social media, ads management, email and reporting.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
When most people think about SEO, they imagine competing for national (or even global) Google rankings. But if you run a local business, what matters most isn’t ranking everywhere… it’s ranking where your customers actually are. That’s where local SEO comes in. Unlike traditional SEO, local SEO focuses on making your business visible to people
In an ideal world, your Facebook page would collect likes organically – that is, by people enjoying your content enough to proactively ‘like’ your page. Maybe they come across your Facebook page via your website, or perhaps they saw a friend like or share something of yours on Facebook. Regardless, they found you naturally, liked
One of the most common questions small business owners ask is, “How often should I post on social media?” The short answer is around 3 to 5 times per week on your main social media platform. However, there’s no universal posting schedule that works for every business. The right frequency depends on your audience, platform,
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur work for martial arts schools runs inside partnership plans from $4,500 + GST a month. That covers your Google profile, ads management, content, follow-up and reporting. If you only need social posts for now, our social media plans start from $1,500 + GST a month, and we'll tell you before we quote if that fits better.
Market to parents and adults separately, and point both to a trial class. Keep your Google profile complete, show real classes and instructors, collect honest reviews and follow up every trial within a day. Open days and local demonstrations help people try before they commit.
Show that beginners are welcome. Adults worry about fitness, age and looking silly, so feature real adult beginners, explain the first class step by step and promote fitness, confidence and self-defence rather than competition. Evening and early-morning times matter, so make the timetable easy to find.
Answer the questions parents ask: who teaches, what checks they hold, how big classes are, what it costs and how grading works. Show happy kids with permission, avoid promises about behaviour or grades, and offer a trial so parents can watch a class first.
Run a free trial week, hold an open day, give demonstrations at school fetes and local events, and ask current families for referrals and reviews. Post short clips from real classes each week. These cost little and reach the people most likely to join. Once they're working, small ad budgets around school holidays can fill the next intake.
Yes. Parents especially read reviews before booking a trial. Ask families and adult students for honest Google reviews after gradings or milestones, and reply to every review. Never offer rewards for reviews or filter out unhappy students before asking, because the ACCC treats both as misleading.
We don't claim a list of martial arts clients. Our experience is in regional marketing for local businesses, clubs and community sport, such as the Walking Hockey Festival in Sunraysia. We'll be upfront about that, and as your martial arts marketing agency we'll plan around your students and instructors.
No. Partnership plans have no lock-in contracts and are reviewed monthly, so you can change the focus around gradings, school holidays or a new location. Your Google profile, ad accounts and website stay in your school's name. Marketing for a martial arts studio or a club follows the same monthly rhythm, scaled to your size.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
