Marketing Partnerships
A marketing audit for Australian businesses: every channel scored against your goals, with a written report and a 90-day priority list.
Marketing audit
Rock Solid Marketing runs a marketing audit for Australian businesses: a fixed review of every channel you use, scored against your goals and budget, with a written report you keep. You pay for a website, some Google Ads, a social media manager and the odd newspaper ad, and nobody can tell you which of them brings in customers.
We look at each channel the same way: what it costs, what it brings in, how well it is set up and whether it tells the same story as the others. Then we rank what to fix first, so the next 90 days go on the changes most likely to pay off.
Audits are billed at $175 + GST an hour, with the hours agreed before we start. If a single-channel check will answer your question, we’ll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
What we review
Each channel is reviewed against the same questions, so you can compare them fairly and put money where it works.
If enquiries aren’t tracked, every other number is a guess. We check Google Analytics 4, call tracking and forms before judging any channel.
Speed on a phone, how clearly the site asks for an enquiry, and how you show in Google search and Maps compared with the businesses you compete with.
Google Ads and social ads reviewed for wasted spend, targeting and tracking, with the cost of each enquiry set beside what a customer is worth to you.
Posting, engagement and the results from email and media coverage, judged by what they bring in rather than likes or open rates alone.
Does your logo, message and offer look and sound the same on your website, ads, social pages, signage and print? Mixed messages cost trust.
Findings are ranked by likely impact and effort, so you know what to fix first, what can wait and what to stop paying for.
Who it’s for
Your specialists
Ami HeathMarketing LeadWollongong NSW
Janine GowenlockRegional DirectorMildura VIC
Lindsay BuckleyDigital MastermindSydney NSWHow it works
Four steps, with the cost agreed before any hours are spent.
A free 30-minute call about your goals, channels and budget, so we can scope the audit and tell you if a smaller check would do.
We agree the channels and hours up front at $175 + GST an hour, so you know the cost before we begin.
You give us read-only access. We review each channel against the same checklist and score it on set-up, cost, results and fit.
You get the written report and a 90-day priority list, and we walk you through it. You choose who does the work.
Digital marketing review
We start with your goals, your budget and who your customers are, because a channel is only good or bad against those. You then give us read-only access to your analytics, ad accounts and social pages, and send any recent reports and invoices.
We score each channel on set-up, cost, results and fit with your brand, then write it up in plain English. At the walk-through meeting, by video or at our Mildura office, we explain each finding and the 90-day list. You decide who does the work.
Know what’s working before you spend another dollar.
What’s included
Estimate: a whole-of-marketing audit for a small to medium business takes about 8 to 12 hours ($1,400 to $2,100 + GST). More channels, locations or brands take longer. Ad spend and platform costs are not part of the audit.
After the audit
Want us to carry out the 90-day list and keep going? Partnership plans include strategy, every channel, reporting and a dedicated account manager.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayOur work
Mildura VICRock Solid Marketing’s marketing partnership with Mildura Truck Centre, a heavy vehicle dealership in Mildura, supported truck and trailer sales, built a consistent brand voice and lifted enquiries for new and pre-owned trucks.
Significant increase in page engagement
Far West NSWRock Solid Marketing worked with the Far West Joint Organisation (FWJO), which represents councils across far west NSW, on brand strategy, messaging and a refreshed website to raise awareness of its regional initiatives.
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Loddon Mallee VICRock Solid Marketing supported the launch of GreenConnect’s nature-based dementia respite programs across Mildura, Bendigo, Heathcote and Merbein, for an Australian Government-funded consortium that secured $1.7 million in federal funding.
$1.7M Federal funding secured
Janine at Rock Solid Marketing has been fantastic to work with. She brings a clear, practical approach to online marketing and genuinely takes the time to understand your business before offering solutions. I highly recommend Janine for anyone looking for reliable, results-driven marketing support.
Resources
Great, you’re a ‘marketer’ but what does that actually mean? I’m sure many of you have walked away from a long-winded marketing meeting, scratching your head wondering exactly that! We are all confused because marketing, as an industry, is in transition. Think back to days gone by when if you had a health concern you
Google Analytics has been the go-to tool for websites, businesses, and web designers for over a decade. However, as the digital environment rapidly changes, Google has introduced a new version of Analytics called Google Analytics 4 (GA4). GA4 is designed to help businesses and website owners gain a better understanding of user behaviour and purchase
Unless you’re a web design professional, your website probably isn’t 100% technically “perfect”. That’s totally normal, because let’s be honest: you’ve probably got a million other things to focus on. So we’re going to make it easy for you by sharing a few mistakes that many (if not most) people are making with their websites.
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur marketing audits are billed at $175 + GST an hour, with the hours agreed before we start. As an estimate, a whole-of-marketing audit for a small to medium business takes about 8 to 12 hours, or $1,400 to $2,100 + GST. More channels, locations or brands take longer. There’s no ongoing contract.
A marketing audit is a structured review of everything a business does to win customers: its channels, spending, results, brand and tracking, measured against its goals. The marketing audit ends with findings and priorities. Done the same way each year, it shows whether your marketing is improving.
A digital marketing audit is the online part of a marketing audit: your website, SEO, Google Ads, social media, email and analytics. Ours covers those plus PR and brand consistency, because offline channels such as print and local media often send people online. An online marketing audit alone can miss that link.
Start with your goals and budget. List every channel and what it costs, check that enquiries are tracked, then review each channel’s set-up and results the same way. Compare costs with what each brings in, check the brand is consistent, and rank what to fix first. Our report follows those steps.
Check whether it has clear goals, a defined audience and a budget split you can explain, then compare results against those goals. A digital marketing strategy audit also asks whether the channels support each other and whether the tracking can prove what works. A digital strategy audit that only counts likes and clicks misses the point.
You get a written report with each channel scored on set-up, cost, results and brand fit, the evidence behind each score, and a 90-day priority list ranked by impact and effort. We walk you through it by video, phone or at our Mildura office, and the report is yours to keep.
No, but the first conversation is. Our 30-minute discovery call is free and often shows whether a full audit is worth it. The audit itself is paid by the hour, so it carries no sales pitch, and you can act on it yourself, hand it to your team or use another provider.
No. As a digital marketing audit company we give you the findings, and you decide who acts on them. Many businesses use the report to brief their own team. If you want us to carry out the 90-day list, partnership plans start from $4,500 + GST a month with no lock-in contracts.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
