Social Media Management
An influencer marketing agency in Australia that finds local and micro creators your customers follow, then briefs, checks and tracks every post.
Creator campaigns
Rock Solid Marketing is an influencer marketing agency that finds, vets and manages social media creators for Australian brands, from our office in Mildura. You’ve heard the pitch: pay a creator with a big following and watch sales roll in. Then the post goes out, most of the followers live overseas, and nobody can say what it sold.
We start with research. We look at who actually follows each creator, where they live, what they engage with and which brands the creator has promoted before. You get a shortlist with fees and reasons, and you choose.
Influencer research and a shortlist costs $1,600 + GST, and every project starts with a free 30-minute discovery call. If your customers don’t follow creators at all, we’ll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
What we do
The work many brands skip: checking audiences, writing a clear brief, getting disclosure right and measuring what each creator delivered.
We check each creator’s follower locations, engagement and growth history for signs of bought followers, plus the brands they’ve promoted lately. A big number with the wrong audience goes off the list.
Creators with smaller, engaged followings in your town or niche usually cost less. They also tend to reach more of your actual customers than a national name does.
One page with your key message, must-says, things to avoid, deadlines and the disclosure wording. Creators keep their own style; the brief keeps them accurate.
We agree fees or product gifts, how many posts, and whether you may reuse the content in your own ads or website, and for how long. It’s written down before anyone posts.
Each creator gets a tracked link and, for online stores, their own discount code. Clicks, code uses and sales are counted per creator rather than guessed.
Reach, clicks, code uses and the content that worked, creator by creator, in plain English. You see which creators are worth booking again and which aren’t.
Who it’s for
Your specialists
Emma SutcliffePR & Communications ExpertYarra Valley VIC
Ami HeathMarketing LeadWollongong NSW
Janine GowenlockRegional DirectorMildura VICHow it works
Research first, then a campaign run to a written brief and measured creator by creator.
30 minutes on your product, your customers and your budget, and whether creators are the right way to reach them.
We find and vet creators, then send a shortlist with their audiences, past work and expected fees. You choose who we approach.
We agree terms and usage rights, send the brief, and check each draft for accuracy and disclosure before you approve it.
Posts go out with tracked links or codes. We report reach, clicks and sales by creator, and what to do next.
Rules and results
Influencer marketing in Australia has rules. The AANA Code of Ethics says advertising must be clearly distinguishable as advertising. The ACCC’s guidance says paid and gifted posts must be disclosed. We check every draft for the platform’s paid partnership label or a clear #ad before it goes live.
When you compare influencer marketing agencies, ask who owns the content afterwards and how results are counted. We write usage rights into the agreement and give every creator a tracked link or code. Campaign management is estimated at $175 + GST an hour after the $1,600 + GST shortlist, and creator fees are paid by you.
No hidden ads, and no guessing what a post sold.
Research and campaign
The $1,600 + GST covers research and the shortlist. Outreach, briefs, approvals and reporting are campaign management, estimated at $175 + GST an hour. Creator fees, gifted product and any ad spend are paid by you.
Our work
Mildura VICRock Solid Marketing ran social media and creative for Sunraysia Farmers Market in Mildura, with reels, photo stories and seasonal campaigns that helped increase event attendance and early-morning foot traffic.
Increased event attendance and early-morning foot traffic
SunraysiaRock Solid Marketing helped launch the first Walking Hockey Festival in Sunraysia, a voluntary community project, using social media and design to drive team registrations and reach people new to hockey.
Launched a brand-new community sporting event
Renmark SARock Solid Marketing ran the store opening campaign for TRP Parts in Renmark, building excitement for the launch and early brand recognition with local truck drivers, farmers and mechanics.
Interest in the launch and people at the opening
Rock Solid Marketing provided ongoing marketing for Overland Adventures, an outback tour company behind the Mundi Mundi Bash Camping Experience, with website updates, sales pages and social media that grew tour bookings.
Growth in Tour Bookings: Our marketing efforts led to a significant increase in tour bookings, directly boosting Overland Adventures’ revenue.
Rock Solid Marketing have been an absolute pleasure to work with from the moment of our first meeting. We were fully supported through our whole experience, with Janine wanting to be immersed in our market to fully understand the campaign required. The attention to detail and care has made our whole experience a breeze. We are very much looking forward to working again soon with Ami and Janine
Resources
Are you considering working with bloggers to promote your business and reach more relevant people? Blogger outreach can be a great way to target niche audiences. Other than the obvious first task of matching the blogger and their audience with yours, what else should you consider to decide if you’ll reach enough of the right kind
Likes, followers, comments – which of these are most important when it comes to social media? Truthfully, it’s not about getting the most of any of these. In social media, like in many other things in digital marketing, what matters most is quality. And the best quality determinant in the social media world is engagement.
Earlier this year, Instagram quietly rolled out their new Creator account option for users. Over here at Rock Solid Marketing, we’ve not heard too much about the new Creator account, so we decided to do a little research of our own. Here’s what you need to know about Instagram Creator accounts: What Is An Instagram
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur influencer research and shortlist costs $1,600 + GST. Campaign management is then estimated at $175 + GST an hour. For a handful of creators, briefing, approvals, disclosure checks and reporting usually take 8 to 12 hours, so about $1,400 to $2,100 + GST. Creator fees are separate and paid by you. You get a fixed quote once the shortlist is agreed.
Influencer marketing is paying or gifting a creator to show your product or business to the people who follow them. The creator might post a reel, a story or a review in their own style. It works because their followers already trust their taste. In Australia the post must be clearly marked as advertising, whether the creator was paid in money or in free product.
It runs in 5 steps: find creators whose followers match your customers, agree fees and usage rights, brief them, approve their drafts, then track results. As your influencer marketing agency, we do the research, write the brief, check each post for disclosure and report on links and codes. The creator keeps their own voice, because that’s what their audience follows.
Yes, when the creator’s followers live where your customers live. A food creator followed across your region can matter more than a national name whose audience is spread across the country. It works less well for things people search for in a hurry, such as a plumber. If Google will do more for you than a creator campaign, we’ll say so before we quote.
It can, if you measure it like any other spend. We give each creator a tracked link and, for online stores, a discount code, so you see clicks, code uses and sales against what you paid. Gifting deals cost less but give you less control over what gets posted. If the numbers don’t justify a second round, the report will show it.
It’s better at trust and weaker at precise targeting. An ad lets you choose the audience exactly; a creator brings people who already listen to them. The two work well together: with the creator’s permission, Meta’s partnership ads can run their post as an ad. We run that on our social ads packages, from $2,000 + GST a month plus 10% of ad spend.
Yes, micro creators are usually where we start. As a micro influencer agency in Australia, we look for creators with smaller, engaged followings in your town or niche. Think of a regional food creator, or a parent who reviews kids’ gear. Their fees are usually lower, and their followers are more likely to be your customers.
We check every draft before it goes live. Each paid or gifted post needs the platform’s paid partnership label or a clear #ad, as the AANA Code of Ethics and the ACCC’s guidance expect. Alcohol, health and therapeutic goods carry extra rules under the ABAC Code, AHPRA’s guidelines and the Therapeutic Goods Advertising Code. We don’t ask creators for fake reviews.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
