Mildura

Google Ads Mildura: both sides of the river

Google Ads in Mildura for businesses whose customers live across Sunraysia, over the border in NSW and among visitors planning a trip.

Google Ads

Google Ads in Mildura aimed at your real catchment

Rock Solid Marketing runs Google Ads for Mildura businesses, aimed at the towns your customers actually live in, on both sides of the Murray. Your current ads might target a 50 km circle, paying for clicks from places you never deliver to while missing customers in Wentworth and Buronga because a setting stops at the state line.

We set location targeting town by town, schedule ads for the hours you can answer the phone, and reach visitors searching before they arrive. Your account manager meets you in Mildura, while our Google Ads Specialist, Callen Mowatt, builds and tunes the campaigns.

Partnership plans start from $4,500 + GST a month, and ad spend is paid straight to Google. If your Google Business Profile will bring more calls than ads right now, we’ll tell you before we quote.

Two colleagues reviewing a website on a laptop
Both sides of the MurrayMildura, Wentworth, Buronga and beyond

9+

Years serving Sunraysia and the Mallee

10+

Years’ minimum experience for every specialist

10

Marketing specialists on your team

6

Core digital channels, one joined-up strategy

Local proof

Our work in Mildura

  • Head office at 3/71 Deakin Ave, Mildura, with consultations by booking
  • Marketing partnership for Mildura Truck Centre
  • Serving Sunraysia and the Mallee since 2017

How we run it

Google Ads management in Mildura, town by town

Sunraysia is a small market spread over a big area, so every setting is chosen for where your customers really are.

Targeting across the border

We target the towns you serve by name, from Red Cliffs and Irymple to Wentworth, Buronga and Dareton, instead of a circle that misses some and wastes money on others.

Ads for your trading hours

Call ads run when someone can answer, and campaigns lift before your busy season, whether that is harvest, school holidays or the tourist peak.

Visitors before they arrive

People planning a trip to Mildura search from Melbourne, Adelaide and beyond. Tourism and hospitality campaigns can reach them while they plan.

Searches that bring jobs

Callen reads the search terms report and adds negative keywords, so you stop paying for job seekers, DIY searches and towns you don’t serve.

Pages that match the ad

Each campaign lands on a page with your offer, your service area and your phone number near the top, edited by our web team.

Calls and enquiries tracked

We track calls and forms as conversions, so your monthly report shows enquiries from each campaign, not just clicks.

Who it’s for

Is it the right fit?

Who it’s for

  • Mildura trades and service businesses
  • Retailers and venues wanting more local foot traffic
  • Tourism businesses reaching visitors before they arrive
  • Businesses serving customers in both Victoria and NSW

Not a fit

  • Businesses without the capacity to answer more calls
  • Anyone wanting a promised cost per lead

Your specialists

The people behind your Google Ads

Meet the whole team
Callen MowattCallen MowattGoogle Ads SpecialistGold Coast QLD
Janine GowenlockJanine GowenlockRegional DirectorMildura VIC
Lindsay BuckleyLindsay BuckleyDigital MastermindSydney NSW

How it works

How a partnership runs

Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.

  1. Free discovery call

    A free 30-minute call about your business, your goals and whether a partnership is the right fit.

  2. Strategy and roadmap

    We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.

  3. Monthly delivery

    Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.

  4. Meet and report

    A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.

How it starts

How Google Ads start for Mildura businesses

We start with a free discovery call or a meeting at our Deakin Avenue office. We look at where your customers live, when they buy and what your current ads spend. Then we review the account, the tracking and the landing pages before spending more.

You approve every ad before it runs. Each month Callen reviews the search terms and budgets, and your account manager walks you through the report in Mildura or by phone.

  • Meeting in Mildura or a discovery call
  • Catchment mapped town by town
  • Tracking and pages checked first
  • Every ad approved by you
  • Monthly meeting (phone or visit)

Ads that reach the people who can actually buy from you.

Google search results page with four paid text ads labelled Ad above the organic results

In every plan

What our Google Ads management in Mildura includes

Google AdsLocal targetingCall trackingNo lock-in contracts
  • Campaigns by service and town
  • Keyword and negative keyword research
  • Ad copy and assets
  • Location and ad schedule settings
  • Landing page edits
  • Conversion tracking checks
  • Monthly search terms review
  • Monthly report and meeting
  • Dedicated account manager

Ad spend is paid to Google on top of the plan fee. Conversion tracking set-up and new landing pages are priced to the job.

Plans

Google Ads plans for Mildura businesses

Every plan includes Google Ads management, design, reporting and a dedicated account manager. Ad spend is paid to Google.

Starter

$4,500+ GST a month

28 hours a month

For small to medium size business with a need to start with marketing planning and to develop key objectives.

Designed to drive website traffic and understand key learnings for inbound marketing.

Enquire Now

Standard

$5,500+ GST a month

35 hours a month

Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.

Ideal for medium size businesses looking to increase their marketing ROI.

Enquire Now

Advanced

$7,500+ GST a month

45 hours a month

Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.

Includes a one-off 15-second online video or ebook of your goods and services.

Enquire Now

Bespoke

POA

Built around you

A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.

Talk to us about your goals.

Enquire Today

Our work

Mildura work in action

View all portfolio

Janine at Rock Solid Marketing has been fantastic to work with. She brings a clear, practical approach to online marketing and genuinely takes the time to understand your business before offering solutions. I highly recommend Janine for anyone looking for reliable, results-driven marketing support.

Anthony DalfarraMildura Truck CentreRead the Mildura Truck Centre case study

Resources

Learn more about Google Ads

All articles
PPC

All About Paid Online Advertising

Just as businesses pay to place an ad in a magazine or newspaper, or on a bus or billboard, they can also pay for online advertising. Paid online advertising can be very helpful in driving traffic to your website, increasing brand awareness, and generating more sales. However, it’s very easy to fail if you choose the

FAQ

Questions about Google Ads in Mildura

Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.

All FAQs

Our Google Ads management sits in partnership plans from $4,500 + GST a month for 28 hours, with Standard at $5,500 + GST and Advanced at $7,500 + GST a month. Ad spend is paid to Google on top and set by you. A one-off Google Ads audit is billed at $175 + GST an hour.

Yes. Google Ads location targeting works by town, postcode or radius, and it doesn’t stop at state borders. We can include Wentworth, Buronga, Dareton and other NSW towns you serve, and exclude places you don’t, so your budget follows your real customers.

They can be, because fewer businesses advertise, so clicks can cost less than in a city. The catch is that fewer people search, so budgets must be focused on your best services and towns. We’ll tell you honestly if your market is too small for ads to pay.

Callen Mowatt, our Google Ads Specialist, builds and tunes the campaigns from the Gold Coast and often travels to meet clients. Your account manager is in our Mildura office, where you can meet by booking, and joins you for the monthly review.

Yes. Campaigns can target people in other cities who search for things to do, places to stay or places to eat in Mildura. Timing these before school holidays and events helps tourism and hospitality businesses get booked ahead.

If your ads already bring steady enquiries at a cost you’re happy with, keep going. Bring in help when costs climb, enquiries slow down or you’re unsure the targeting is right. A one-off audit at $175 + GST an hour is a cheaper way to check first.

No, our partnership plans have no lock-in contracts. Your Google Ads account stays in your business’s name, so you keep the campaigns, history and audiences if you leave.

Let’s Talk Marketing – Book Here

Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.