SEO
SEO for financial advisers and planners: niche and local pages, adviser profiles Google can trust and compliant articles that bring first meetings.
Part of Marketing for Financial PlannersSEO for advice practices
Rock Solid Marketing runs SEO for financial advisers and planning practices across Australia, from our Mildura office. People searching for advice rarely type a firm's name. They search for help with a situation: retiring in the next few years, selling a farm, a redundancy payout or a parent moving into aged care. Those are the searches worth ranking for.
So we build pages around the situations you help with and the towns you serve. Adviser profiles that match the Financial Advisers Register back them up, along with articles written as general information with the warnings in place. Google's quality guidelines hold money topics to a higher standard, and those trust signals are how you meet it.
Plans begin at $1,000 + GST a month and are reviewed monthly, with no lock-in. This page sits under our wider marketing for financial planners.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
Pages for the situations you advise on and the towns you serve, so people find you while they're still working out what kind of help they need.
General-information articles that answer real questions plainly, with the general advice warning, then invite the reader to book a first meeting.
Adviser profiles with names, qualifications and authorisations that match the Financial Advisers Register, linked from every article each adviser reviews.
How we run adviser SEO
Local SEO for financial planners that matches how people search for advice: a life situation, a town and an adviser they can check.
Pages for retirement planning, redundancy, farm succession, aged care decisions and the niches you serve, written plainly and approved by your licensee.
Local SEO for financial advisers: a Google Business Profile with the right category and service area, consistent directory details and a page for each town you serve.
Profiles with names, qualifications and authorisations that match the Financial Advisers Register, linked from the articles each adviser reviews and approves.
General-information articles on the topics people search for, each with the general advice warning and a clear invitation to book a first meeting.
Speed, mobile layout, indexing and structured data checked with a Semrush site audit and fixed by our developer, so pages can rank once the content is right.
A monthly Semrush report and review call show rankings, traffic, enquiries from search and the pages we plan to build or improve next month.
Who it’s for
Your specialists
Lindsay BuckleyDigital MastermindSydney NSW
Saimul IslamDeveloper & AI expertBendigo VICHow it works
SEO is an ongoing process, so the work runs month by month, with a report and a call every time.
A free 30-minute call about your website, your market and the searches your customers make.
Keyword research, analytics set-up and a technical check of your site, from load speed to robots.txt and sitemaps.
Title tags, meta tags, content editing, internal links and offsite link building, all focused on ranking regionally.
A custom report and a personalised review call every month on your rankings, your traffic and what comes next.
How it starts
First comes an audit of your site and Google profile: technical health, the searches you already appear for, how your adviser profiles read and how nearby practices compare. We also check what your licensee allows on your site.
Then we map the situations you advise on and the towns you serve to the searches people make, and agree the first pages to build or improve.
Plans are reviewed monthly, and you can stop at any time.
Rank for the situations, not just the name.
Plan activities
Extras if needed: a Google Business Profile set-up ($500 + GST) and Google Analytics, Search Console and Tag Manager set-up ($800 + GST). Your licensee approves every page and article before it's published.
Work in this industry
Far West NSWRock Solid Marketing built the website and runs SEO and social media for Out of the Ordinary Outback, a Broken Hill accommodation group with motels across far west NSW. By June 2020 its organic traffic was nearly 6 times January’s.
30% More keyword visibility, January to August 2020
Broken Hill NSWRock Solid Marketing designed and built a new website for Tristate Tours, a small-group Outback tour company in Broken Hill NSW. Its 36 travel posts and WeTravel bookings came across, and every old page address still works.
Truganina VICRock Solid Marketing designed and built a new website for Jaxxon Wrapz, a vehicle wrap and signage business in Truganina VIC that installs Australia-wide. It shows wrap prices for six vehicle types, a gallery of 67 photos of real wraps and a quote form.
Wilcannia NSWRock Solid Marketing designed the logo and website for Warrawong on the Darling, an outback caravan park and cabin stay on the Darling River near Wilcannia NSW, and has run its SEO and social media since 2021.
Resources
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In the fast-paced digital world, where instant gratification often feels like the norm, patience might seem like an outdated virtue. However, when it comes to SEO (Search Engine Optimisation), patience is not just a virtue—it’s a necessity. At Rock Solid Marketing, we recently encountered a situation that highlights the importance of giving SEO strategies the
The equation for successful SEO content writing is a simple one. Provide your website visitor with concise, informative and useful content + present it in a way that is easy to use = more traffic and more sales! $$$ Effective content writing isn’t just for your online visitors though, you’re writing with another audience in
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur SEO plans for advice practices begin at $1,000 + GST a month, reviewed monthly with no lock-in. Each month includes keyword work, technical fixes, on-page and profile updates, link building and a Semrush report. Covering several towns or niches takes more content, which costs more. A Google Business Profile set-up alone is $500 + GST, and if that will do, we'll say so before we quote.
Yes, especially for practices with a clear niche or region. People research advice topics for weeks before booking, and pages that answer their questions with a named, registered adviser behind them earn trust and rankings over time. It's slower than ads and comes with no promised client numbers, but it keeps bringing enquiries without paying per click.
It's the work that puts your practice in Google's local results when someone searches for a financial planner near them. It covers your Google Business Profile, reviews where your licensee allows them, consistent details across directories and pages for each town you serve. Regional practices can benefit a lot, because there are fewer competitors.
Expect months, not weeks. Profile fixes can show up in local results sooner, while situation pages and articles build rankings over time, especially in competitive city markets. Regional towns often move faster. We report rankings, traffic and enquiries every month so you can see the trend, and we don't promise a position on Google.
It depends on your licensee. Reviews must be genuine and unpaid, and some licensees restrict how advisers ask for or display them because of the rules on testimonials. Where reviews are allowed, we set up a simple request process after a client's first review meeting and reply to each review in a compliant way.
Lead with situations and places, back them with trust signals and keep the site technically sound. That means pages for the life events you advise on, a page for each town you serve, adviser profiles matching the register and articles that answer real questions. An SEO strategy for financial planners also needs your licensee's approval built into the workflow.
Our writers draft each article from your input and the questions clients ask, as general information. An adviser at your practice reviews it for accuracy, and your licensee approves it before it's published. Each article names the adviser who reviewed it and carries the general advice warning, which helps readers and search engines trust it.
You keep everything we create. The website, articles, Google profile and Search Console property remain yours, with us added as a manager. There's no lock-in, so you can stop any month. Rankings depend on ongoing work and on competitors, so they can drift without upkeep, and we'll be honest about that.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
