Marketing Partnerships
A sponsorship marketing agency for businesses that sponsor sport and events: choose well, activate properly and see what it brings in.
Sponsorship marketing
Rock Solid Marketing is a sponsorship marketing agency for Australian businesses that sponsor sport, clubs and events, helping you choose the right sponsorships and get more from them. You pay for a sign on the fence and a logo on the jersey, then wonder at the end of the season what it actually did for the business.
We help you pick sponsorships that reach your customers, plan how to activate them, and measure what they bring in. We sponsor local sporting clubs and regional events in Mildura ourselves, so we know both sides of the deal.
Partnership plans start from $4,500 + GST a month, and one-off sponsorship planning is $175 + GST an hour. If a simple activation plan for your current sponsorship will do the job, we’ll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
How we help
A sponsorship only pays when people notice it, remember it and act on it, so activation matters as much as the fee.
We compare clubs and events by who they reach, how they fit your brand and what the package actually includes, before you sign.
Player and volunteer stories, behind-the-scenes posts and match-day content shared on both your channels and the club’s.
Member discounts, finals-week deals and redeemable vouchers give supporters a reason to choose your business, and let you count the results.
Stands, giveaways, competitions and staff involvement on match days and event days, planned and designed in advance.
Press releases about the partnership and community outcomes, sent to local media through our own contacts.
Offer redemptions, enquiries, social reach and media coverage gathered into an end-of-season report, so you can decide whether to renew.
Who it’s for
Your specialists
Ami HeathMarketing LeadWollongong NSW
Andrew MevissenPR ProfessionalSouthern Highlands NSW
Rachel EhratCreator Of All Things Amazing!TasmaniaHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Sponsorship activation
We start with what you want from the sponsorship: more local awareness, more customers, staff pride or a stronger community name. Then we review the package on offer and suggest what to ask for, such as content rights, member offers or naming rights.
Once signed, we plan the season: announcement, on-ground activations, member offers, content and media. At the end, you get a report showing what the sponsorship delivered, so renewal is a business decision rather than a habit.
More than a logo on a fence.
In every plan
The sponsorship fee, printing and merchandise are paid on top of the plan fee. One-off sponsorship planning outside a plan is $175 + GST an hour.
Plans
Every plan includes strategy, design, social media, PR and a dedicated account manager.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayOur work
SunraysiaRock Solid Marketing helped launch the first Walking Hockey Festival in Sunraysia, a voluntary community project, using social media and design to drive team registrations and reach people new to hockey.
Launched a brand-new community sporting event
Mildura VICRock Solid Marketing’s marketing partnership with Mildura Truck Centre, a heavy vehicle dealership in Mildura, supported truck and trailer sales, built a consistent brand voice and lifted enquiries for new and pre-owned trucks.
Significant increase in page engagement
Mildura VICRock Solid Marketing refreshed the image of the Mildura Workers Club with digital marketing, creative promotions and consistent branding, lifting event attendance and interest from younger audiences and families.
Strong uplift in event attendance and social engagement
Janine at Rock Solid Marketing has been fantastic to work with. She brings a clear, practical approach to online marketing and genuinely takes the time to understand your business before offering solutions. I highly recommend Janine for anyone looking for reliable, results-driven marketing support.
Resources
There isn’t one set recipe for success when it comes to creating a great brand, but there are certainly some guiding principles worth following. Here are Rock Solid Marketing’s 7 best tips for great branding (which by the way, we implement and/or promote in our own branding services!): Keep it Simple Don’t overcomplicate your brand
In 2025, social media remains one of the most powerful tools small business owners can use to build their brand, connect with customers, and drive sales. But let’s be honest: between running your business, managing day-to-day tasks, and keeping customers happy, finding the time and energy to stay consistent on social media can feel overwhelming.
Content marketing is primarily concerned with creating and distributing content that is closely related to what your company sells in order to achieve marketing goals. But what exactly is ‘content,’ you ask? Whatever is published (i.e. uploaded to the internet) is considered content, regardless of its format. Blog articles, videos, white papers, e-books, infographics, email
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur sponsorship marketing runs through partnership plans from $4,500 + GST a month for 28 hours, with Standard at $5,500 + GST and Advanced at $7,500 + GST a month, alongside your other marketing. One-off sponsorship planning is $175 + GST an hour. The sponsorship fee itself is paid to the club or event.
Sponsorship marketing means paying a club, event or cause in return for association: your name, logo and presence connected to something your customers care about. A marketing sponsorship works best when it reaches your customers and is activated with content, offers and involvement, not just a sign.
A business pays a club, league or event, in money or in kind, for an agreed package: signage, jersey logos, naming rights, social posts, tickets or member offers. Sports sponsorship works best when the business also activates it, so supporters notice the brand and have a reason to use it.
A sports sponsorship is a commercial agreement between a business and a sports team, club, athlete or event. In regional areas it is often a local business supporting a junior club or a carnival. Sports sponsorship in Australia covers everything from a local club’s fence sign to national naming rights.
Often, but check with your accountant. The ATO generally treats sponsorship as a deductible business expense when you receive advertising or promotion in return, which is different from a gift or donation. Your circumstances matter, so we don’t give tax advice, but we can help you document what the sponsorship delivered.
Activations are what you do with a sponsorship beyond the logo: a stand or competition on game day, a players’ visit to your business, a member discount, content filmed with the team or staff volunteering. Sponsorship activations at sports events give supporters something to remember you by.
Look at whether they help you choose sponsorships or only run activations, how they measure value, and whether they understand community sport as well as big brands. Sponsorship marketing agencies that know your region can spot the clubs and events your customers actually follow.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
