Creative & Design
EDM design for Australian businesses: branded newsletter and campaign templates built in your email platform and readable on a phone.
EDM design
Rock Solid Marketing does EDM design for Australian businesses and organisations: the email newsletters and campaign emails (EDMs, or electronic direct mail) you send to customers, members and supporters. You may have a list of a few thousand people and a newsletter that takes a whole afternoon to build. Or a template that looks fine on your desktop and falls apart on a phone.
We design EDMs as a branded template in the email platform you already use, with sections you can fill in each month without a designer. For Sunraysia Residential Services we designed a spring newsletter in three versions, each in the colour of a different service.
EDM design is billed at $175 + GST an hour, quoted before we start. Your first step is a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
What you get
A good template saves time every month, not just the first one. We design for the reader on a phone and the person who builds the email.
Most people check email on their phone, so we design one readable column, large tap-friendly buttons and text that isn't trapped inside images. Then we check it on desktop too.
Your colours, logo, fonts and photo style carry through every section, so the newsletter looks like it comes from the same business as your website and shopfront.
We build the template as blocks: a header, a feature story, a product row, an event panel and a footer. Your team swaps the words and pictures without breaking the layout.
We build in the email platform you already pay for, such as Klaviyo or Campaign Monitor, so there's nothing new to learn and your list stays where it is.
We send tests to common email apps and phones, check links and images, and make sure the email still makes sense when images are switched off.
Under the Spam Act 2003, every marketing email must identify the sender and include a working unsubscribe. Every footer we design has both, laid out clearly.
Your specialists
Rachel EhratCreator Of All Things Amazing!Tasmania
Janine GowenlockRegional DirectorMildura VICHow it works
Four steps, with your approval on the design before anything is built.
A free 30-minute call about who you email, how often, and the platform you send from.
We review your recent emails, then design a mock-up with your real content for you to approve.
We build the template in your platform and test it on phones, desktop and the common email apps.
You get a short guide to run it yourself, or we keep designing and sending each month inside a partnership plan.
How it starts
We start by looking at what you send now: your last few emails, the platform you use and what readers click. That shows which sections earn their place and which nobody reads.
Then our email designer mocks up the template with real content from your business, so you can judge it properly. Once you approve the design, we build it in your platform, send tests to phones and inboxes, and hand over a short guide so anyone on your team can use it.
Designed once, used every month.
What's included
A newsletter template usually takes 4 to 8 hours at $175 + GST an hour, about $700 to $1,400 + GST, and later campaigns 1 to 2 hours each. These are estimates; you get a fixed quote first. Writing the content is quoted separately.
Ongoing email
If you want us to design, write and send every month, partnership plans include email marketing alongside social, SEO and more.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayOur work
Mildura VICRock Solid Marketing worked as part of the team at Sunraysia Residential Services (SRS), a Mildura aged care, disability and child care provider of almost 50 years, on its brand, website, SEO, email and social media.
One clear, consistent brand across the SRS services and platforms
Mildura VICRock Solid Marketing’s marketing partnership with Mildura Truck Centre, a heavy vehicle dealership in Mildura, supported truck and trailer sales, built a consistent brand voice and lifted enquiries for new and pre-owned trucks.
Significant increase in page engagement
SunraysiaRock Solid Marketing helped launch the first Walking Hockey Festival in Sunraysia, a voluntary community project, using social media and design to drive team registrations and reach people new to hockey.
Launched a brand-new community sporting event
Broken Hill NSWRock Solid Marketing supported the relaunch of Southern Cross Care in Broken Hill and its transition to Southern Cross Care QLD, with consistent messaging that helped ease community concerns about service continuity.
Helped ease community concerns and made service continuity clear
Janine at Rock Solid Marketing has been fantastic to work with. She brings a clear, practical approach to online marketing and genuinely takes the time to understand your business before offering solutions. I highly recommend Janine for anyone looking for reliable, results-driven marketing support.
Resources
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Anyone who has ever installed a contact form on their website has likely had to deal with heaps of spam emails coming through. These fake emails can be super annoying, especially when they never seem to let up – or when all you want is a real legit lead to come through. Unfortunately there is
Content marketing is primarily concerned with creating and distributing content that is closely related to what your company sells in order to achieve marketing goals. But what exactly is ‘content,’ you ask? Whatever is published (i.e. uploaded to the internet) is considered content, regardless of its format. Blog articles, videos, white papers, e-books, infographics, email
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur email design work is billed at $175 + GST an hour, with a fixed quote first. A reusable newsletter template usually takes 4 to 8 hours, about $700 to $1,400 + GST as an estimate, and each later campaign 1 to 2 hours. If your platform's built-in template only needs your logo and colours, we'll tell you before we quote.
EDM design is the design of marketing emails: newsletters, offers, event invitations and announcements sent to a list. EDM stands for electronic direct mail, the term Australians often use. The design covers the layout, images, buttons and footer, and how all of it behaves on a phone, a desktop and different email apps.
Put the most important message at the top, keep to one main action, and design for a phone screen first. Use real text instead of words baked into images, so the email still works when images are blocked. Short sections with a clear heading each let readers scan and stop at what interests them.
Start with the sections you'll send most often, such as a feature story, a list of products or an event panel. Design each as a block that can be repeated or removed, then build it in your email platform. Test it on phones and desktop before the first send, and write down how to use it.
Decide what the newsletter is for first: news, sales or staying in touch. Then plan a regular order of sections so readers learn where things are, keep the header slim, and give each story a short summary and one link. Sending on the same day each month helps readers expect it.
Good email campaign design builds each email around one offer and one button, with the price or benefit visible without scrolling. Use a real product photo, a short line of copy and a reason to act now, such as an end date. Then check the landing page matches the email, because a mismatch loses buyers at the last step.
Both. We can design a single template you run yourself, or act as your email design agency and design, write and send campaigns every month inside a partnership plan. Some clients start with a template and move to monthly email design services once they see the time it saves.
Access to your email platform, your logo and brand colours, a few recent emails and the photos you'd like to use. If you have a brand style guide, send it too. You stay responsible for having permission to email your list under the Spam Act 2003; we make sure every design carries your details and an unsubscribe.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
