Marketing Partnerships
Cinema advertising for Australian businesses: your ad on the big screen before the film, from a simple slide to a full commercial, booked and made for you.
Big screen ads
Rock Solid Marketing plans, makes and books cinema advertising for businesses across Australia, from regional picture theatres to multiplexes.
Before the film starts, the room is dark, the phones are going away and the sound is up. Nobody is scrolling past. For a local restaurant, a car dealer or a school, that's a room full of families and couples on a night out. Often they're just down the road from your business.
We design a slide or make a video ad, book it with the cinema or its ad network and time it to the weeks that suit you. Our work is $175 + GST an hour, and screen time is paid to the cinema. Every campaign starts with a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
What we do
We plan cinema advertising Australia-wide around one question: which films and sessions will your customers be watching?
We find out which cinemas your customers use, who sells their screen time and which films, sessions and weeks suit your audience.
For small budgets, a still image shown on screen before the film. We design it to read in seconds from the back row, with one offer and your logo.
A 15, 30 or 60-second ad from our animation or TV packages, or your existing TV ad adapted to the cinema's picture and sound specs.
School holidays, big family releases and date-night weekends bring different crowds. We book the weeks and films that match who you want to reach.
A short web address, an offer to show at the counter or a QR code on the closing frame, so people can act after the film.
We track offer redemptions, website visits and searches for your name during the run, and put them in your monthly report.
Your specialists
Janine GowenlockRegional DirectorMildura VIC
Rachel EhratCreator Of All Things Amazing!TasmaniaHow it works
You approve the cinemas, the ad and the quote before anything is booked.
A 30-minute chat about your goal, your customers and the cinemas and sessions they go to.
We find out who sells the screen time, compare options and choose the films and weeks with you.
We design the slide or make the video to the cinema's specs, get your approval and book the run.
We confirm the ad ran and track offer redemptions, visits and searches, reported in your monthly report.
How we work
Cinema ads are sold by the cinema itself or by the network that sells its screen time. We find out who sells the cinemas your customers use, compare the options and book the weeks you choose. We don't sell screen time ourselves, so our advice isn't tied to any cinema.
Most cinemas take the same standard lengths as TV, so an existing TV ad can often run with a new sound mix. A static slide is the cheapest way in. If your budget would reach more of your customers on social media or radio, we'll tell you before we quote.
Lights down, sound up, your business on screen.
What's included
Our planning, design and booking is $175 + GST an hour. Estimate: a static slide and booking usually takes 2 to 4 hours, about $350 to $700 + GST. Video ads come from our packages: animation $2,500 + GST or TV commercials from $11,500 + GST. Screen time is quoted and billed by the cinema or network.
Ongoing campaigns
For businesses running cinema ads alongside radio, social and search, partnership plans cover the planning, design and reporting each month. Screen time is paid on top.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayOur work
Mildura VICRock Solid Marketing refreshed the image of the Mildura Workers Club with digital marketing, creative promotions and consistent branding, lifting event attendance and interest from younger audiences and families.
Strong uplift in event attendance and social engagement
SunraysiaRock Solid Marketing helped launch the first Walking Hockey Festival in Sunraysia, a voluntary community project, using social media and design to drive team registrations and reach people new to hockey.
Launched a brand-new community sporting event
Rock Solid Marketing provided ongoing marketing for Overland Adventures, an outback tour company behind the Mundi Mundi Bash Camping Experience, with website updates, sales pages and social media that grew tour bookings.
Growth in Tour Bookings: Our marketing efforts led to a significant increase in tour bookings, directly boosting Overland Adventures’ revenue.
Murray Darling regionRock Solid Marketing built the first website for Capogreco Winery Estate, a family-owned boutique winery in the Murray Darling region established in 1976, with online wine sales and an SEO foundation for regional discovery.
The estate’s first website, built around its heritage
The Mildura Workers has engaged Janine and the Team at Rock Solid to assist with our social media presence. We are delighted with the level of customer service and professionalism they have provided us. I would highly recommend Rock Solid to any business who is looking to get an edge in the digital space.
Resources
A quick guide to paid online advertising: display ads vs text ads, and where to advertise, from Google Ads to Facebook, Instagram and LinkedIn.
Seven tips for great branding: keep it simple, be unique, stand for something, interact with your audience, perfect the customer experience, connect emotionally, stay consistent.
In house marketing vs outsourcing: how costs, skills and control compare, when each one fits, and the steps to outsource your marketing well.
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsCinema advertising costs in Australia vary by cinema, number of screens, weeks booked and ad length, and the cinema or its network sets the price. A static slide costs less than a video spot. Our planning, design and booking is $175 + GST an hour. As an estimate, a slide and booking take 2 to 4 hours, about $350 to $700 + GST.
It's usually lower than a city multiplex, and many regional cinemas sell their own screen time. You'll pay for the weeks and the format, with slides cheaper than video. We get the quote and check what's included: sessions, screens and length. Then we add our time at $175 + GST an hour, so you see the full cost before you book.
The ads and trailers run before the film, so the session time on your ticket is usually when the pre-show starts, not the movie. Ads tend to play in a block, with the bigger campaigns closest to the start of the film. How long the whole block runs depends on the cinema and the session.
Most cinema ads are 15, 30 or 60 seconds long, the same standard lengths as TV. Some cinemas also show static slides for a few seconds each. Longer spots are possible for big brands, but for a local business a 15 or 30-second ad usually says enough.
Cinema ads are booked in weeks, often to match a film's run, a school holiday period or your own busy season. A short run suits an event or a sale. A longer one builds familiarity with regular cinema-goers. We'll suggest a length that fits your budget and goal.
They're usually the same lengths, so a TV ad can often be reused. The differences are technical. The picture is shown much larger and the sound plays through a cinema system. So files may need a new export and a sound mix built for the room. We check the cinema's specs before anything is delivered.
As short as your message allows. For one offer or one reason to visit, 15 seconds is plenty. Use 30 seconds when you're telling a short story, such as a new venue opening. A static slide works when the budget is tight. Every advertisement in the cinema should end on one clear next step.
No. We're an agency, not a cinema or a network, so we have no screens of our own to fill. Some cinema advertising agencies sell for one network only; we compare what's available for the cinemas your customers use. You pay the cinema for screen time and us for planning, design and booking.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
