Marketing Partnerships
A case study writer for Australian businesses: we interview your client, check every fact with them and write a story buyers trust.
Case study writing
Rock Solid Marketing is a case study writer for Australian businesses that do good work and struggle to show it. You finished a project the client loved. Six months later a tender asks for examples, and all you have is a photo and a line on an invoice.
We write the story properly: the client's situation, what you did, and what changed, in plain words a buyer can follow. We interview you and your client, use only the results they confirm, and send the draft to both of you to check. We write our own case studies the same way, including Tristate Tours and Princes Court.
Case studies are billed at $175 + GST an hour, quoted before we start. Your first step is a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
What you get
A case study is only as good as the facts behind it. We get them from the people who were there.
We talk to you about the work and to your client about what changed for them. Their words become the quotes, with their approval, and give the story weight.
Numbers go in only when your client agrees to them in writing. If there are no figures, we describe the change honestly instead of guessing at a percentage.
Situation, objective, what you did, what changed and why it worked, each under its own heading. A buyer can read it in two minutes or lift one section for a tender.
Andrew Mevissen and Emma Sutcliffe come from journalism and communications. They know how to find the story in a project and tell it without adjectives doing the work.
We suggest photos and captions, write the meta title and description, and can lay the case study out on your website or in a one-page PDF.
The same case study can feed a tender response, an award entry, a sales email and a LinkedIn post. We write short versions for each when you need them.
Your specialists
Andrew MevissenPR ProfessionalSouthern Highlands NSW
Emma SutcliffePR & Communications ExpertYarra Valley VICHow it works
Four steps, with your client's approval built in.
A free 30-minute call about the project, where the case study will be used and who should be interviewed.
Your client agrees to be named, then we interview you and them, usually by phone or video.
The writer drafts the story, flags any unconfirmed fact and sends it to you and your client.
Once both of you approve, we hand over the final copy or publish it on your website.
How it starts
First we agree which project to write up and why: a tender, the website, an award or a sales conversation. Then we ask your client for permission to name them, because a named case study is worth far more than an anonymous one.
After the interviews, the writer drafts the story and lists any fact that still needs checking. You review it, your client reviews it, and only then is it final. If your client prefers not to be named, we write a de-identified version and say so.
Your client signs off before anyone reads it.
What's included
One case study with two interviews usually takes 4 to 6 hours at $175 + GST an hour, about $700 to $1,050 + GST. That's an estimate; you get a fixed quote first. Design and photography are quoted separately.
Ongoing writing
If you want a steady flow of case studies, blog posts and newsletters, partnership plans cover regular writing alongside the rest of your marketing.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayOur work
Broken Hill NSWRock Solid Marketing designed and built a new website for Tristate Tours, a small-group Outback tour company in Broken Hill NSW. Its 36 travel posts and WeTravel bookings came across, and every old page address still works.
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Wilcannia NSWRock Solid Marketing designed the logo and website for Warrawong on the Darling, an outback caravan park and cabin stay on the Darling River near Wilcannia NSW, and has run its SEO and social media since 2021.
Far West NSWRock Solid Marketing built the website and runs SEO and social media for Out of the Ordinary Outback, a Broken Hill accommodation group with motels across far west NSW. By June 2020 its organic traffic was nearly 6 times January’s.
30% More keyword visibility, January to August 2020
Working with Janine and the Rock Solid team was wonderful. No matter the idea I had, Janine and the team brought it to life and always exceeded expectations. It was a joy and pleasure working and I learnt so much along the way too.
Resources
Securing grants and awards can be a game-changer for businesses, providing crucial financial support and enhancing credibility. Rock Solid Marketing’s impressive 100% success rate in grant and award submissions is a testament to their strategic approach to PR in Mildura. By examining our methods, you can learn how to craft successful applications. This blog also
On Friday, we were delighted to learn some wonderfully exciting news from our digital marketing client, Alivio Tourist Park Canberra. They were awarded as the winners in their tourism category – Caravan and Holiday Parks – in the ACT Tourism Awards. We’re incredibly proud to have been engaged to take part in the submission process.
Annual reports are essential documents that summarise a company’s performance, achievements, and financial status throughout the year. Writing a report like this is no easy feat, especially for businesses like Lower Murray Water that require utmost clarity and accuracy in conveying their information to stakeholders. Thankfully, with the help of a reliable Mildura marketing agency
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur case study writing is billed at $175 + GST an hour, with a fixed quote first. One case study with two interviews usually takes 4 to 6 hours, about $700 to $1,050 + GST as an estimate. Regular case studies can sit inside a partnership plan. If a short testimonial with a photo will do the job, we'll tell you before we quote.
It depends mostly on your client, because the writing itself takes only a few hours. Most of the wait is booking your client's interview and getting their approval. If you have a tender deadline, tell us early and we'll plan backwards from it.
A good case study covers the client's situation, what they needed, what you did, what changed and why it worked. It names the client, quotes them in their own words and shows confirmed results. It's honest about the challenge, because a story with no difficulty reads like an ad and buyers skip it.
Because you're too close to the work. Professional case study writers ask the questions an outsider would ask, find the detail that makes the story believable and cut the parts only you find interesting. Your client also tends to speak more freely to a writer than to the business that did the job.
Yes, when your client confirms them. We use only figures your client agrees to publish, and we attribute them to the client. If there are no hard numbers, we describe what changed in plain terms. We never round up, estimate or invent a result, because a case study that can't be backed up does more harm than good.
We can write a de-identified case study that describes the client by industry and region, such as a regional aged care provider. It's less persuasive than a named story, so we'll ask first. Some clients agree once they see the draft and know they can approve every word.
On your website first, linked from the service pages they prove. Then reuse them in tenders and capability statements, award entries, sales emails and LinkedIn posts. One good story can do a lot of work, so we can write short versions for each place you plan to use it.
We work with businesses across Australia, many of them regional, and interview clients by phone or video wherever they are. As a case study writing service in Australia, we write in Australian English and know how local tender panels and award judges read. Interviews can also happen at our Mildura office by booking.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
