Regional economy
Cafe marketing for independent cafes: keep regulars coming back, catch the commuters and visitors, and fill the quiet afternoons.
Social media plans from $1,500 + GST a month
Cafe marketing
Rock Solid Marketing provides cafe marketing for independent cafes across regional Australia, built around a cafe’s daily rhythm. You’re flat out from 7 to 9 and at lunch, then the room empties at 2.30, and the office around the corner orders its meeting catering from somewhere else.
We help you keep regulars coming back, get found by commuters and visitors, and win the catering and afternoon trade that fills the gaps. We start with the tools a small cafe actually needs, not a long list of platforms.
Social media plans start from $1,500 + GST a month. If a current Google profile and a loyalty idea will do the job, we’ll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We promote afternoon offers and catering to nearby workplaces, so the quiet hours start to earn.
We keep your Google Business Profile current with the menu, hours, photos and dietary options, so passers-by choose you.
We set up a simple loyalty idea and social posts that give regulars a reason to drop in again this week.
Services
How we help
A cafe’s trade changes by the hour, so the marketing follows the same clock.
Hours, menu, dietary options and photos kept current, so people searching for coffee nearby find you open and appealing.
Your baristas, the specials board and the new cake in the cabinet, posted at the times your customers scroll.
A loyalty idea that suits your cafe, from a punch card to an app you already use, promoted so regulars actually use it.
A catering menu and a simple order form for meetings and events, sent to the workplaces around you.
Afternoon specials, school holiday treats and winter menus promoted ahead of time to fill the slower hours and seasons.
We help you ask every customer for a review and reply politely to each one, as the ACCC expects, without gating or fake reviews.
Who it’s for
Your plan
We start with your trade by the hour, your regulars, your best sellers and who is nearby: offices, schools, a hospital or a tourist strip. Then we put together a marketing strategy for your cafe that targets the slow hours first.
Each month we meet to look at foot traffic, catering orders and reviews, and plan the next season’s menu and promotions. Most cafes start with social media and a Google profile, and add catering or email when they’re ready.
Busy hours stay busy, quiet hours get busier.
Work in this industry
Mildura VICRock Solid Marketing refreshed the image of the Mildura Workers Club with digital marketing, creative promotions and consistent branding, lifting event attendance and interest from younger audiences and families.
Strong uplift in event attendance and social engagement
Mildura VICRock Solid Marketing ran social media and creative for Sunraysia Farmers Market in Mildura, with reels, photo stories and seasonal campaigns that helped increase event attendance and early-morning foot traffic.
Increased event attendance and early-morning foot traffic
Wilcannia NSWRock Solid Marketing designed the logo and website for Warrawong on the Darling, an outback caravan park and cabin stay on the Darling River near Wilcannia NSW, and has run its SEO and social media since 2021.
The Mildura Workers has engaged Janine and the Team at Rock Solid to assist with our social media presence. We are delighted with the level of customer service and professionalism they have provided us. I would highly recommend Rock Solid to any business who is looking to get an edge in the digital space.
Your specialists
Ami HeathMarketing LeadWollongong NSW
Rachel EhratCreator Of All Things Amazing!Tasmania
Lindsay BuckleyDigital MastermindSydney NSWHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
What we can do
Social media plans cover 1 to 3 platforms. Design work outside a plan is $175 + GST an hour. Websites start from $5,000 + GST.
Plans
Start with social media, or choose a partnership plan when you want every channel handled. Every plan includes a monthly results meeting.
Starter
From
$1,500+ GST a month
Ideal for new, early-stage, or small businesses seeking professional social media content on a single network.
Enquire NowStandard
From
$2,000+ GST a month
Perfect for established organisations with audiences on multiple platforms, locations or product ranges.
Enquire NowAdvanced
From
$2,800+ GST a month
Ideal for well-established businesses with a substantial budget looking to deploy ads across up to three platforms.
Enquire NowStarter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowKey facts
Updated
Resources
If you’re a business owner, you absolutely must ensure you show up in the Google Local Listings. These are the search results that show up on Google Maps when you search for a business or type of business. If you include a location in your search terms, Google will pull up local listings for that location;
Online reviews can make a big difference to your business. In some instances they can make or break a business. Good reviews can improve the chances of people finding and choosing your product or service over another online. It’s not just restaurants and hotels that need to be concerned about online reviews. Nowadays online customer
In the age of TikTok trends and Instagram reels, it’s easy to assume that social media is the best way to reach customers. While social media can be great for brand awareness, when it comes to actually driving sales, email marketing consistently delivers better results. In fact, email marketing has an average ROI of $36
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur social media plans start from $1,500 + GST a month for one platform and 2 posts a week. A Google Business Profile set-up is $500 + GST, and design work such as a catering menu is $175 + GST an hour. Partnership plans from $4,500 + GST a month cover every channel.
Start with a complete Google Business Profile, one social media account you post on regularly and a way to collect reviews. Then add a simple loyalty idea and a catering menu if you serve nearby workplaces. A full website helps later, especially for catering orders and events.
It depends on where you are. Near offices it’s workers on the way in and at lunch; near schools it’s parents after drop-off; in a tourist town it’s visitors. Most cafes serve two or three of these groups, and each needs its own message and time of day.
Know your busy and quiet hours, then market to fill the quiet ones: afternoon offers, catering to local workplaces and reasons for regulars to visit more often. Keep your Google profile right for visitors. A marketing strategy for a cafe business works best when it’s simple and consistent.
Introduce a new barista or cake each week on social media, offer an afternoon coffee-and-cake deal, partner with the bakery or florist nearby, run a loyalty card, and send your catering menu to local offices. Small, regular ideas usually beat one big launch.
We don’t name cafe clients on this page. Our hospitality work includes social media for Mildura Workers Club and creative and social for Sunraysia Farmers Market. We apply that local experience to cafes, and we’re upfront about it.
No, our plans have no lock-in contracts. Your Google profile, social accounts, photos and designs belong to your cafe, so you can take over at any time.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
