Regional economy
Bakery marketing for shopfront bakeries: found on Google Maps at 7am, specials posted before opening and cake orders made easy.
Social media plans from $1,500 + GST a month
Bakery marketing
Rock Solid Marketing provides bakery marketing for shopfront bakeries across regional Australia, built around the hours a bakery actually keeps. A tradie searches for a bakery on the way to a 6.30am start, Google shows your old opening hours, and they drive to the servo instead.
We keep your Google profile right, post the day’s specials before the doors open, make celebration cake orders simple and help you sell to local cafes. Allergen information stays accurate, because customers rely on it.
Social media plans start from $1,500 + GST a month. If fixing your Google profile and adding a cake order form will do the job, we’ll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We keep your Google Business Profile hours, holiday closures and photos current, so early risers know you’re open.
A simple cake order form collects the date, size, flavour and allergies in one place, and sends them to your inbox.
We design a short wholesale price list and sample pack card, and a one-page site section for cafe and catering orders.
Services
How we help
A bakery sells most before most businesses open, so your marketing has to be ready early.
A complete Google Business Profile with accurate early hours, photos of the cabinet and directions, so people searching on the way to work choose you.
Scheduled posts and stories that show the day’s bake and specials before you open, without you picking up your phone at 4am.
A celebration cake page and order form with sizes, flavours, lead times and allergy questions, so orders arrive complete.
A wholesale price list, a catering menu and a short pitch for local cafes, offices and events, designed to match your brand.
Allergen information on your menu and posts kept accurate, in line with the Food Standards Code’s allergen labelling rules.
Hot cross buns, Christmas puddings and footy-season pies promoted ahead of time, so customers pre-order instead of missing out.
Who it’s for
Your plan
We start with your trade: busy days, quiet afternoons, best sellers and how many orders come by phone. Then we write a simple marketing plan for your bakery: the seasonal products to promote, the posts to schedule and the order forms to add.
Many bakeries start with social media and a Google profile, then add a website or wholesale materials. Each month we meet to review orders and plan the next season’s specials.
Ready when your customers are.
Work in this industry
Mildura VICRock Solid Marketing ran social media and creative for Sunraysia Farmers Market in Mildura, with reels, photo stories and seasonal campaigns that helped increase event attendance and early-morning foot traffic.
Increased event attendance and early-morning foot traffic
Mildura VICRock Solid Marketing refreshed the image of the Mildura Workers Club with digital marketing, creative promotions and consistent branding, lifting event attendance and interest from younger audiences and families.
Strong uplift in event attendance and social engagement
Murray Darling regionRock Solid Marketing built the first website for Capogreco Winery Estate, a family-owned boutique winery in the Murray Darling region established in 1976, with online wine sales and an SEO foundation for regional discovery.
The estate’s first website, built around its heritage
Rock Solid Marketing have been an absolute pleasure to work with from the moment of our first meeting. We were fully supported through our whole experience, with Janine wanting to be immersed in our market to fully understand the campaign required. The attention to detail and care has made our whole experience a breeze. We are very much looking forward to working again soon with Ami and Janine
Your specialists
Rachel EhratCreator Of All Things Amazing!Tasmania
Ami HeathMarketing LeadWollongong NSW
Lindsay BuckleyDigital MastermindSydney NSWHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
What we can do
Social media plans cover 1 to 3 platforms. Design work outside a plan is $175 + GST an hour. Websites start from $5,000 + GST.
Plans
Start with social media, or choose a partnership plan when you want every channel handled. Every plan includes a monthly results meeting.
Starter
From
$1,500+ GST a month
Ideal for new, early-stage, or small businesses seeking professional social media content on a single network.
Enquire NowStandard
From
$2,000+ GST a month
Perfect for established organisations with audiences on multiple platforms, locations or product ranges.
Enquire NowAdvanced
From
$2,800+ GST a month
Ideal for well-established businesses with a substantial budget looking to deploy ads across up to three platforms.
Enquire NowStarter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowKey facts
Updated
Resources
If you’re a business owner, you absolutely must ensure you show up in the Google Local Listings. These are the search results that show up on Google Maps when you search for a business or type of business. If you include a location in your search terms, Google will pull up local listings for that location;
In 2025, social media remains one of the most powerful tools small business owners can use to build their brand, connect with customers, and drive sales. But let’s be honest: between running your business, managing day-to-day tasks, and keeping customers happy, finding the time and energy to stay consistent on social media can feel overwhelming.
When most people think about SEO, they imagine competing for national (or even global) Google rankings. But if you run a local business, what matters most isn’t ranking everywhere… it’s ranking where your customers actually are. That’s where local SEO comes in. Unlike traditional SEO, local SEO focuses on making your business visible to people
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur social media plans start from $1,500 + GST a month for one platform and 2 posts a week. A Google Business Profile set-up is $500 + GST, and design work such as a wholesale price list is $175 + GST an hour. Partnership plans from $4,500 + GST a month cover every channel.
Usually several groups at once: early workers and tradies, parents on the school run, older locals who come daily, people ordering celebration cakes, and cafes or offices buying wholesale. In country towns, travellers passing through matter too. Each group needs a slightly different message and time of day.
Be easy to find early, show the day’s bake before you open, make ordering simple and give regulars a reason to come back. A sound marketing strategy for a bakery also plans seasonal products ahead and builds steady wholesale or catering orders for the quieter afternoons.
Post the first tray out of the oven each morning, run a pre-order window for seasonal items, feature a staff member’s favourite each week, offer a coffee-and-pastry deal with the cafe next door, and ask regulars for Google reviews. Simple, regular ideas usually beat one big campaign.
Your customers and their times of day, your best sellers and seasonal products, the channels you’ll use, a simple calendar of posts and promotions, and how you’ll take orders. A marketing plan for a bakery should also say what you’ll measure, such as cake orders or wholesale accounts.
We don’t name bakery clients on this page. Our food and hospitality work includes social media and creative for Sunraysia Farmers Market and websites for food and wine businesses. We bring that local marketing experience to bakeries, and we’re upfront about it.
No, our plans have no lock-in contracts. Your Google profile, social accounts, photos and designs belong to your bakery, so you can take over at any time.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
