Professional services
Bookkeeping marketing for bookkeepers and BAS agents who want the right clients, not more of them: clear packages, a niche and steady referrals.
Partnership plans from $4,500 + GST a month
Bookkeepers and BAS agents
Rock Solid Marketing plans bookkeeping marketing for bookkeepers and BAS agents across Australia, from our office in Mildura. Most bookkeepers don't need hundreds of leads. You need a handful of good clients who pay on time, send tidy records and stay for years, at a pace you can onboard.
So we start with your capacity and your packages. Clear fixed-fee packages, a niche you're known for (trades, farms, cafes) and a few accountants who refer to you do more than broad advertising. Then search, your Google profile and a simple newsletter keep the right clients finding you.
Partnership plans start from $4,500 + GST a month. Many bookkeepers start smaller, with a Google Business Profile set-up at $500 + GST or SEO from $1,000 + GST a month. We'll tell you which fits on a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We market fixed-fee packages and a niche, so the clients who enquire already know your price range and the kind of work you specialise in.
A short referral pack and a quarterly update for local accountants tell them your packages, your software and when you have room for new clients.
Campaigns run when you have spots and pause when you're full, with a waitlist form so good enquiries aren't lost while you're busy.
Your Tax Practitioners Board registration and software credentials are shown clearly, using only details you can prove, so prospects see why your BAS work is done properly.
Services
Services for bookkeepers
Marketing that sells your packages clearly, wins referrals and switches on only when you have room for new clients.
Clear fixed-fee packages for bookkeeping, payroll and Single Touch Payroll, and BAS lodgement, explained on your website so prospects arrive knowing the price range.
A one-page referral pack and a quarterly email to local accountants covering your packages, software and capacity, so referrers know when to send clients your way.
SEO for the services and niche you want, plus a Google Business Profile with your service area and real reviews. SEO plans start from $1,000 + GST a month.
Pages, posts and case notes for the industry you know best, such as trades, farms or hospitality, so owners in that niche see someone who speaks their language.
Ads and campaigns that run when you have spots and pause when you're full. A waitlist form keeps good enquiries warm until you can take them on.
A simple monthly report shows enquiries and new clients by source (referrer, search or social), so you know which channel is worth keeping and which to drop.
Who it’s for
How it starts
We start with your numbers: how many clients you can take on, the packages you sell and their prices, the clients you'd happily clone and the ones you'd rather not have again.
Then we look at where clients come from today, which is often referrals and word of mouth, and pick one or two channels to add. For many bookkeepers that's a Google profile and a page per package before any advertising.
Any bookkeeping marketing company should start here. You leave with a short plan you can run with or without us.
Know your capacity, then market to it.
Work in this industry
Irymple VICRock Solid Marketing created the brand and WordPress website for Mildura CCTV & Data, a CCTV, security and data cabling installer in Irymple VIC, along with customer guides, SEO and Facebook posts.
Truganina VICRock Solid Marketing designed and built a new website for Jaxxon Wrapz, a vehicle wrap and signage business in Truganina VIC that installs Australia-wide. It shows wrap prices for six vehicle types, a gallery of 67 photos of real wraps and a quote form.
Rock Solid Marketing rebuilt the Shopify online store for Exposed Signage and Apparel after technical issues stalled the original build, giving the business a working way to sell its products online.
Mildura VICRock Solid Marketing’s marketing partnership with Mildura Truck Centre, a heavy vehicle dealership in Mildura, supported truck and trailer sales, built a consistent brand voice and lifted enquiries for new and pre-owned trucks.
Significant increase in page engagement
We approached Rock Solid Marketing to build our online store for our retail division and to look after our existing website. The professionalism of Sean and his team from day one was incredible, they took the time to sit down with us to discuss our exact requirements and they offered suggestions for the build which would improve the overall running of the store.
The finished result of our online store is nothing short of fantastic- it integrates with our point of sale software, it is very easy to navigate, and presents and operates as a professionally made web store should. Since completion and hand over, the back up support we receive from Rock Solid Marketing is remarkable- nothing is too much trouble and we can contact the team at any time with any questions we may have. I have absolutely no hesitation in recommending Sean, Janine and the team from Rock Solid Marketing for building or revamping a website, creating an online store to suit your business or with online marketing.
Your specialists
Janine GowenlockRegional DirectorMildura VIC
Lindsay BuckleyDigital MastermindSydney NSWHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Package activities
Ad spend is paid separately. Smaller starts: a Google Business Profile set-up at $500 + GST, SEO from $1,000 + GST a month or social media from $1,500 + GST a month.
Partnership plans
Partnership plans suit bookkeeping firms with staff and room to grow. Sole operators often do better starting with one channel, and we'll say so.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
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Unless you’re a web design professional, your website probably isn’t 100% technically “perfect”. That’s totally normal, because let’s be honest: you’ve probably got a million other things to focus on. So we’re going to make it easy for you by sharing a few mistakes that many (if not most) people are making with their websites.
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsMarketing for bookkeeping business owners costs $4,500 + GST a month on our Starter partnership plan, which gives you 28 hours. That suits firms with staff and room to grow. Many sole operators start smaller: a Google Business Profile set-up at $500 + GST, SEO from $1,000 + GST a month or social media from $1,500 + GST a month. If a smaller start will do, we'll tell you before we quote.
Marketing bookkeeping services works when you sell packages with clear prices and outcomes, not hours. Explain what's included in monthly bookkeeping, payroll and BAS lodgement, who each package suits and how onboarding works. Then put those packages where people look: your website, your Google profile, accountants' referral lists and the groups your niche belongs to.
Start with referrals, then add one channel at a time. Accountants, business advisers and existing clients are often your strongest source of work, so a referral pack and regular updates come first. Next, a Google Business Profile and a page per package catch local searches. Paid ads come last, when you have the capacity to take on clients quickly.
Keep it small and steady. A complete Google profile, a website page for each package, a review request once each new client settles in and a quarterly email to accountants don't take long. Turn ads on only when you have spots. Marketing a bookkeeping business solo is about fit and timing, not volume.
Spend time before money. Ask happy clients for Google reviews, update your Google Business Profile, write one useful post a month for your niche and meet two local accountants. If you want help, a Google profile set-up at $500 + GST is a low-cost first step. SEO plans start from $1,000 + GST a month when you're ready.
Referral and trust-based marketing usually works best for bookkeepers, because clients hand over their finances and want someone recommended. That means accountant referrals, reviews, a clear website and a niche you're known for. Paid ads can fill gaps, but they tend to bring more price shoppers, so we use them carefully and only when you have room.
Only registered BAS agents or tax agents can provide BAS services for a fee, so ads for BAS work should come from a registered practitioner. The Tax Practitioners Board also expects advertising to be accurate and not misleading. We show your registration only as the public register lists it, and you approve every claim before it goes live.
No. As your bookkeeping marketing agency, we don't use lock-in contracts on partnership plans, and SEO plans are reviewed monthly too. You can step down to a single channel when you're full, or pause ads while you onboard new clients. Your Google profile, website content and accounts stay in your name whatever you decide.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
