Regional economy
Performing arts marketing for theatres, galleries and arts organisations across Australia that want fuller houses, more members and stronger funding cases.
Partnership plans from $4,500 + GST a month
Arts organisations
Rock Solid Marketing provides performing arts marketing from our office in Mildura for arts organisations across Australia. Our cultural work includes clearer messaging, a visual identity and pitch support for Mallee's Living Histories, a community storytelling initiative preparing for major funding applications.
Arts marketing runs on short windows and long relationships. A season launch has weeks to sell seats; an exhibition has a few months; members and donors stay for years if you look after them. Most arts teams are small, stretched and doing marketing between everything else.
Plans start from $4,500 + GST a month, and many organisations begin with a single season campaign instead. A free 30-minute discovery call comes first, and we'll suggest the smallest plan that does the job.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We plan each season with early-bird pushes, email to past attendees and targeted ads that build sales from launch day.
Social content, partnerships and targeted ads reach younger and newer audiences without losing your loyal ones.
Email and member communications keep people involved all year, with previews, behind-the-scenes stories and renewal reminders.
Reporting on audiences, reach and engagement you can use in grant applications, plus clear messaging about your impact.
Services
What we do for arts organisations
Every part of the plan builds a bigger, broader audience, sells the current season and keeps members and supporters close between shows.
Launch plans for each season, show or exhibition, with early-bird timing, email, social and ads mapped week by week to the opening night.
Email programs for members and past attendees who opted in: previews, behind-the-scenes content, renewal reminders and donor stories that keep people involved.
Rehearsal clips, artist interviews, installation shots and reels that give people a reason to come, without giving the whole show away.
Event listings, a complete Google Business Profile, what's-on pages and search ads aimed at locals and tourists planning a night out.
Clear messaging and evidence of reach for grant applications and sponsors, as in the pitch support we provided for Mallee's Living Histories.
Your monthly report tracks ticket sales, new and returning attendees, memberships and campaign costs, so you know what filled the seats.
Who it’s for
How it starts
We start with your ticketing and membership data: who comes, how often, how far they travel, when they buy and what they come back for. Then we look at the season ahead and the audiences you most want to grow.
From that you get a season plan with timing, channels and budgets for each show or exhibition. You approve every message, image and offer before it's published.
Sell the season, keep the audience.
Work in this industry
The MalleeRock Solid Marketing gave Mallee’s Living Histories, a community cultural initiative in the Mallee, clearer messaging, a visual identity and pitch support to prepare it for major funding applications.
Elevated storytelling with clear messaging for partners and funders
SunraysiaRock Solid Marketing helped launch the first Walking Hockey Festival in Sunraysia, a voluntary community project, using social media and design to drive team registrations and reach people new to hockey.
Launched a brand-new community sporting event
Mildura VICRock Solid Marketing ran social media and creative for Sunraysia Farmers Market in Mildura, with reels, photo stories and seasonal campaigns that helped increase event attendance and early-morning foot traffic.
Increased event attendance and early-morning foot traffic
Rock Solid Marketing have been an absolute pleasure to work with from the moment of our first meeting. We were fully supported through our whole experience, with Janine wanting to be immersed in our market to fully understand the campaign required. The attention to detail and care has made our whole experience a breeze. We are very much looking forward to working again soon with Ami and Janine
Your specialists
Rachel EhratCreator Of All Things Amazing!Tasmania
Ami HeathMarketing LeadWollongong NSW
Callen MowattGoogle Ads SpecialistGold Coast QLDHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Package activities
Ad spend and ticketing platform fees are paid directly. Single season campaigns can be quoted on their own if a monthly plan doesn't suit.
Partnership plans
Choose hours to match your program. Each plan covers campaigns, members, content and reporting, with one account manager.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
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FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsIt's the work of connecting art with audiences: selling tickets, building memberships, attracting donors and telling the story of an organisation's work. Arts marketing balances short campaigns for each show or exhibition with long relationships that keep people coming back for years. Funders are an audience too.
Start with the people who already come, then reach the ones who might. Email past attendees early, share content that shows the work, partner with local businesses and venues, and run targeted ads to new audiences closer to opening. Track sales week by week and adjust.
Begin six to eight weeks out with an announcement to members and past attendees, then build with rehearsal content, cast stories and media. Push early-bird and group offers, then run ads in the final fortnight. For musical theatre shows, short song clips do a lot of the selling.
Marketing an art gallery means treating each exhibition as a campaign and the gallery as a destination. Use opening events, artist talks and installation content to create reasons to visit. Keep your Google profile and what's-on listings current, and build an email list of people who opted in. Marketing for art galleries also includes tourism partners.
They start early and know their audience. Strong campaigns give people a reason to book now, such as early-bird pricing or limited seats. They use content that captures the feel of the show and speak to new and loyal audiences differently. They also measure sales weekly and adjust.
Often both. In-house teams know the work and the audience; an agency adds planning, creative and ad management when the team is stretched. Many arts organisations bring us in for a season launch or a membership drive, then run day-to-day posting themselves. We hand over templates when we do.
Yes. Funders want evidence of reach and impact, and good marketing produces it: audience numbers, new attendees, engagement and stories from your community. We can also sharpen your messaging and pitch materials, as we did for Mallee's Living Histories ahead of its funding applications. Plan reporting before the season starts.
No. There's no lock-in, so hours can rise for a season launch and drop between programs. Monthly meetings with your account manager can be by phone, by video or at our Mildura office. Every message and image is approved by your team before it goes out.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
