7 MORE Ways You Can Use AI to Grow Your Business
Seven practical ways small businesses use AI beyond captions: voice notes to content, customer personas, meeting summaries, competitor research and more.
Marketing Partnerships
An AI automation agency for Australian businesses that want enquiries, follow-ups and reports handled faster, with a person still in charge.
AI automation
Rock Solid Marketing is an AI automation agency for Australian businesses that spend too many hours on the same jobs every week. Copying enquiries into a CRM. Writing the same first reply. Summarising long documents. Pulling numbers into a monthly report.
We pick one of those processes, map it step by step and automate the repetitive middle. AI drafts, sorts and summarises; your existing tools pass the work along; and a person approves anything a customer will see. Then we move to the next process only when the first one is working.
This work sits inside our partnership plans, from $4,500 + GST a month. Your first step is a free 30-minute discovery call.

9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
Each enquiry lands in your CRM, gets a first reply drafted in minutes and reminds your team to follow up.
AI summarises documents and pulls out the details you need, and a person checks the summary before it's used.
Numbers flow from your tools into a report template automatically, with an AI-drafted summary your team reviews.
What we automate
Each automation has one job, a clear start and end, and a person responsible for it.
Forms, emails and messages routed to your CRM, with first replies drafted and follow-up reminders set. Email and SMS steps follow the Spam Act 2003.
Summaries, data extraction and first drafts from quotes, applications and reports, so staff check rather than retype.
Figures pulled from your marketing and sales tools into one report, with an AI summary for your team to review.
Blog posts turned into social posts, newsletters drafted from updates and product descriptions written to your style, all checked before publishing.
Website chat that answers from your own pages and FAQs and passes real enquiries to your team.
Approval steps where a person signs off, logs of what each automation did, and client data kept out of public AI tools.
Who it’s for
Your specialists
Saimul IslamDeveloper & AI expertBendigo VIC
Janine GowenlockRegional DirectorMildura VICHow it works
Four steps, so each automation earns its place before the next one starts.
In a free 30-minute call we hear which jobs take your team's time and which tools you already use.
We map the steps, the decisions and the data involved, and agree what a person must approve.
We build the automation, test it with real examples and show your team how it works.
Each month we check what the automation did, fix what needs fixing and pick the next process.
How it starts
We start by mapping one process with the people who do it: where the work comes from, each step, who decides what and where it ends up. Most processes have a repetitive middle that AI and simple connections can handle, and a few judgement calls that should stay with people.
Then we automate the middle using the tools you already pay for where we can, add approval steps where they matter and test it with real examples before it goes live. If a better form or a simpler fix will do the job, we'll tell you.
Map it first, then automate the repetitive middle.

Partnership activities
Larger automations are scoped on the discovery call, then fitted into your plan's hours or quoted before any work starts. Subscriptions for tools such as your CRM or AI platform are paid to those providers.
Partnership plans
Every plan includes a dedicated account manager and automation work within your plan's hours. A person checks every automation before it goes live.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayOur work
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Mildura VICRock Solid Marketing worked as part of the team at Sunraysia Residential Services (SRS), a Mildura aged care, disability and child care provider of almost 50 years, on its brand, website, SEO, email and social media.
One clear, consistent brand across the SRS services and platforms
Mildura VICRock Solid Marketing’s marketing partnership with Mildura Truck Centre, a heavy vehicle dealership in Mildura, supported truck and trailer sales, built a consistent brand voice and lifted enquiries for new and pre-owned trucks.
Significant increase in page engagement
Loddon Mallee VICRock Solid Marketing supported the launch of GreenConnect’s nature-based dementia respite programs across Mildura, Bendigo, Heathcote and Merbein, for an Australian Government-funded consortium that secured $1.7 million in federal funding.
$1.7M Federal funding secured
Working with Janine and the Rock Solid team was wonderful. No matter the idea I had, Janine and the team brought it to life and always exceeded expectations. It was a joy and pleasure working and I learnt so much along the way too.
Resources
Seven practical ways small businesses use AI beyond captions: voice notes to content, customer personas, meeting summaries, competitor research and more.
The main pros and cons of artificial intelligence for digital marketing: time saved and tasks automated, against generic content and changing jobs.
How AI is changing marketing: personalisation, data-driven decisions, content creation, predictive journeys and the ethics of using customer data.
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsWith us, this work sits inside our partnership plans, from $4,500 + GST a month for Starter with 28 hours of work. Standard is $5,500 + GST a month and Advanced is $7,500 + GST a month. A larger automation beyond your plan's hours is quoted before any work starts. Tool subscriptions are paid to those providers.
AI automation uses AI to handle steps in a process that used to need a person. Examples include reading an email, drafting a reply, sorting a document or summarising results. It's usually combined with ordinary automation that moves data between tools. Results are strongest when a person still approves the steps customers will see.
It handles the steps that follow a pattern. AI reads and sorts incoming information, drafts a response or summary, and passes it to the next tool or person. Simple rules decide what happens next. People handle exceptions and approvals. The process runs faster, but the decisions that need judgement stay with your team.
It's a chain of steps where AI does part of the work and connected tools pass the result along. For example, a form arrives, AI drafts a reply and tags the enquiry, your CRM creates a task, and a team member approves the email. We set these up using the tools you already have where possible.
AI can summarise long documents, pull out names, dates and amounts, and draft first versions of standard letters or reports. To streamline document tasks with AI automation safely, keep sensitive documents out of public AI tools and have a person check every summary before it's relied on.
Usually through the connections those systems already offer, such as email, exports, forms or an API. If a system has none of these, a simpler step like a scheduled export may do. We look at what you have before suggesting anything, and we don't replace core systems as part of this work.
Partly. AI can transcribe calls, summarise them and draft follow-up emails, and chat assistants can take common questions off the phone. Full call centre automation is specialised software we don't build. For most small businesses, faster follow-up after a call does more good anyway. We'll tell you honestly if a phone system is a better fit.
Ask who checks the work, where your data goes and what happens when the automation gets something wrong. Whether you compare an artificial intelligence automation agency in your city or an AI automation agency Australia wide, look for one that starts with one process, shows you a working test and reports every month. Be wary of anyone promising big savings before they've seen your work.