Regional economy
Sports club marketing for volunteer-run clubs: fill registrations, keep sponsors happy and keep members in the loop, on a club budget.
Social media plans from $1,500 + GST a month
Sports club marketing
Rock Solid Marketing helps with sports club marketing for volunteer-run clubs across regional Australia: registrations, sponsors, members and match days. Your secretary posts the fixtures at 11pm, the sponsor asks what they got for their money, and registrations close with half a team.
We set up simple tools your committee can keep using after we’ve gone: templates, a season calendar, a sponsor pack and a registration push timed before the season. We work with sport in our own community, including Mildura Heat Basketball and the Walking Hockey Festival Sunraysia, and we sponsor local clubs ourselves.
Social media plans start from $1,500 + GST a month, and Canva templates from $800 + GST each. If a set of templates and a season calendar will do the job, we’ll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We plan a registration push weeks ahead: posts, a simple sign-up page, school newsletter copy and reminders before the deadline.
We design a sponsor pack and a season report showing their logo exposure, posts and match-day mentions.
Canva templates for results, fixtures and player spotlights let any committee member post in minutes, in the club’s colours.
Services
How we help
Clubs run on volunteers and small budgets, so everything we set up is built to be reused season after season.
Canva templates for fixtures, results, player spotlights and sponsor thank-yous, locked to your club colours so every post looks right.
Registrations, round one, finals, presentation night and fundraisers mapped out, with posts and emails ready for each.
A sponsorship prospectus that shows what you offer, and an end-of-season report that shows sponsors what they received.
Simple guidance for photos and short videos on game day, so the club’s social pages feel alive without extra work.
Clear rules on photos of junior players: family consent, no full names beside images, in line with the National Principles for Child Safe Organisations.
Press releases for milestones, finals and community events, sent to local media through our own contacts.
Who it’s for
Your plan
We start with your committee: who posts now, how much time they have and what the club needs most this season, whether that is players, volunteers, sponsors or a crowd at finals. Then we write a sports club marketing plan for the year and build the templates to carry it out.
Some clubs want us to run their social media for the season. Others want a one-off set of templates, a sponsor pack and a calendar, then run it themselves. Either way, the tools stay with the club.
Marketing that outlasts the next committee change.
Work in this industry
SunraysiaRock Solid Marketing helped launch the first Walking Hockey Festival in Sunraysia, a voluntary community project, using social media and design to drive team registrations and reach people new to hockey.
Launched a brand-new community sporting event
Mildura VICRock Solid Marketing refreshed the image of the Mildura Workers Club with digital marketing, creative promotions and consistent branding, lifting event attendance and interest from younger audiences and families.
Strong uplift in event attendance and social engagement
Mildura VICRock Solid Marketing ran social media and creative for Sunraysia Farmers Market in Mildura, with reels, photo stories and seasonal campaigns that helped increase event attendance and early-morning foot traffic.
Increased event attendance and early-morning foot traffic
The MalleeRock Solid Marketing gave Mallee’s Living Histories, a community cultural initiative in the Mallee, clearer messaging, a visual identity and pitch support to prepare it for major funding applications.
Elevated storytelling with clear messaging for partners and funders
The Mildura Workers has engaged Janine and the Team at Rock Solid to assist with our social media presence. We are delighted with the level of customer service and professionalism they have provided us. I would highly recommend Rock Solid to any business who is looking to get an edge in the digital space.
Your specialists
Rachel EhratCreator Of All Things Amazing!Tasmania
Ami HeathMarketing LeadWollongong NSW
Andrew MevissenPR ProfessionalSouthern Highlands NSWHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
What we can do
Canva templates start from $800 + GST each. One-off design such as a sponsor pack is $175 + GST an hour. Press releases start from $1,000 + GST.
Plans
Run it yourselves with templates, or have us manage your social media for the season. Press releases start from $1,000 + GST.
Starter
From
$1,500+ GST a month
Ideal for new, early-stage, or small businesses seeking professional social media content on a single network.
Enquire NowStandard
From
$2,000+ GST a month
Perfect for established organisations with audiences on multiple platforms, locations or product ranges.
Enquire NowKey facts
Updated
Resources
In 2025, social media remains one of the most powerful tools small business owners can use to build their brand, connect with customers, and drive sales. But let’s be honest: between running your business, managing day-to-day tasks, and keeping customers happy, finding the time and energy to stay consistent on social media can feel overwhelming.
In the age of TikTok trends and Instagram reels, it’s easy to assume that social media is the best way to reach customers. While social media can be great for brand awareness, when it comes to actually driving sales, email marketing consistently delivers better results. In fact, email marketing has an average ROI of $36
There isn’t one set recipe for success when it comes to creating a great brand, but there are certainly some guiding principles worth following. Here are Rock Solid Marketing’s 7 best tips for great branding (which by the way, we implement and/or promote in our own branding services!): Keep it Simple Don’t overcomplicate your brand
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsCanva templates start from $800 + GST each, one-off design such as a sponsor pack is $175 + GST an hour, and press releases start from $1,000 + GST. If you want us to run the club’s social media, plans start from $1,500 + GST a month. Many clubs start with templates and a season plan.
Market to the parents. Time your registration push for when families plan the year, share it through schools and community groups, show the fun and the friendships rather than just results, and make sign-up easy. Post photos of children only with family consent and without full names.
Your goals for the season, such as players, volunteers or sponsors, a calendar of key dates, who posts what and when, templates for regular posts, a sponsor plan and how you’ll measure success. Keep it simple enough that a new committee can pick it up next year.
Show sponsors what they get before they sign, then prove it after. A clear prospectus with packages, an end-of-season report with their logo exposure and mentions, and a personal thank-you go a long way. Local businesses want to support clubs that make them visible.
It’s using your club’s social pages to keep members informed, celebrate players, thank sponsors and attract new people. Fixtures, results, player spotlights and match-day photos are the backbone. Templates make it quick enough for volunteers to keep up every week.
Yes. We’ve worked with Mildura Heat Basketball and on the Walking Hockey Festival Sunraysia, and Rock Solid Marketing sponsors local sporting clubs and regional events in Mildura. We know how much clubs rely on volunteers and goodwill.
No. Templates and sponsor packs are one-off jobs, and our social media plans have no lock-in contracts. Every template, design and account belongs to the club.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
