Regional economy
A marketing agency for pubs that want travellers finding the counter meals and rooms, and locals back for the footy, music and trivia.
Partnership plans from $4,500 + GST a month
Pub marketing
Rock Solid Marketing is a marketing agency for pubs across regional Australia, helping country and town pubs reach travellers passing through as well as the locals who keep them going. A couple driving through at 6pm searches for somewhere to eat, finds a pub with old photos and no menu online, and keeps driving to the next town.
We make sure travellers find your counter meals and rooms on Google Maps, give locals a reason to come in for the footy, the band or trivia, and set up automated campaigns that run while you pour beers. Our social media work for Mildura Workers Club shows how a licensed venue’s calendar can carry its marketing.
Partnership plans start from $4,500 + GST a month. If an up-to-date Google profile and menu will do the job, we’ll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We keep your Google Business Profile current with the menu, kitchen hours, rooms and photos, so people passing through choose you.
We promote your sport, music and trivia calendar a week or two ahead on Facebook, Instagram and Google.
We set up automated emails and SMS, such as birthday offers and booking reminders, sent with consent and an easy opt-out.
Services
Pub marketing
A pub serves two crowds: people passing through and locals who come back every week. We market to both.
Your Google Business Profile shows kitchen hours, the menu, rooms, parking and current photos, so people searching for a meal or a bed nearby pick you.
Footy, live music, trivia and specials promoted ahead of time, with posts, events and reminders that bring locals in.
Birthday offers, booking confirmations and event reminders by email and SMS, set up once and sent automatically with consent under the Spam Act 2003.
Your staff, regulars (with permission), meals and the view from the verandah. Real posts beat stock photos for a pub.
Alcohol ads aimed at 18+ audiences only, no appeal to minors and no link between drinking and success, as the ABAC code requires.
Pages and posts for your rooms, function space and group bookings, with a simple enquiry form that reaches the right person.
Who it’s for
Digital marketing for pubs
We start with your trade: which nights are busy, which are quiet, who your regulars are and how many travellers stop in. Then we set up the basics once: your Google profile, menu, events calendar and automated messages. After that, the weekly work is promoting what’s on.
Each month your account manager meets you to review meals, room bookings and event nights, and plans the next month’s promotions around the footy fixture, the school holidays and local events.
Set up once, busy every week.
Work in this industry
Mildura VICRock Solid Marketing refreshed the image of the Mildura Workers Club with digital marketing, creative promotions and consistent branding, lifting event attendance and interest from younger audiences and families.
Strong uplift in event attendance and social engagement
Wilcannia NSWRock Solid Marketing designed the logo and website for Warrawong on the Darling, an outback caravan park and cabin stay on the Darling River near Wilcannia NSW, and has run its SEO and social media since 2021.
Far West NSWRock Solid Marketing built the website and runs SEO and social media for Out of the Ordinary Outback, a Broken Hill accommodation group with motels across far west NSW. By June 2020 its organic traffic was nearly 6 times January’s.
30% More keyword visibility, January to August 2020
The Mildura Workers has engaged Janine and the Team at Rock Solid to assist with our social media presence. We are delighted with the level of customer service and professionalism they have provided us. I would highly recommend Rock Solid to any business who is looking to get an edge in the digital space.
Your specialists
Ami HeathMarketing LeadWollongong NSW
Rachel EhratCreator Of All Things Amazing!Tasmania
Callen MowattGoogle Ads SpecialistGold Coast QLDHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
In every plan
Ad spend and SMS sending costs are paid on top of the plan fee. Social media management alone starts from $1,500 + GST a month.
Plans
Every plan includes strategy, social media, ads management, email and SMS, design and a dedicated account manager.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
If you’re a business owner, you absolutely must ensure you show up in the Google Local Listings. These are the search results that show up on Google Maps when you search for a business or type of business. If you include a location in your search terms, Google will pull up local listings for that location;
In an ideal world, your Facebook page would collect likes organically – that is, by people enjoying your content enough to proactively ‘like’ your page. Maybe they come across your Facebook page via your website, or perhaps they saw a friend like or share something of yours on Facebook. Regardless, they found you naturally, liked
Online reviews can make a big difference to your business. In some instances they can make or break a business. Good reviews can improve the chances of people finding and choosing your product or service over another online. It’s not just restaurants and hotels that need to be concerned about online reviews. Nowadays online customer
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur pub marketing runs through partnership plans from $4,500 + GST a month for 28 hours, with Standard at $5,500 + GST and Advanced at $7,500 + GST a month. Social media management alone starts from $1,500 + GST a month, and a Google Business Profile set-up is $500 + GST.
Market to both crowds. For travellers, keep your Google profile, menu, kitchen hours and rooms current so they find you on the road. For locals, promote the footy, live music, trivia and specials ahead of time, and stay in touch with birthday offers and reminders. Do both consistently every week.
They are messages set up once and sent automatically: a birthday offer, a booking confirmation, a reminder the day before trivia or a thank-you after a function. They run by email or SMS with the customer’s consent and an easy way to opt out, as the Spam Act 2003 requires.
Alcohol marketing should follow the ABAC Responsible Alcohol Marketing Code: ads aimed at adults only, nothing that appeals to minors, and no suggestion that drinking brings success or social standing. Platforms such as Meta also restrict alcohol ads to adult audiences. We set those limits on every campaign.
Be easy to find and easy to choose when they search on the road: a complete Google Business Profile with the menu, kitchen hours, rooms, parking and recent photos, plus polite replies to reviews. Travellers often search on a phone as they get close to town, so those details need to be right.
They work together. Posters and the specials board reach people already inside; social media, Google and SMS reach them before they leave home. Marketing pubs well means designing both in the same style, so a poster on the wall matches the post on Facebook.
No, our partnership plans have no lock-in contracts. Your Google profile, social accounts, email and SMS lists stay in your pub’s name if you leave, along with everything we create.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
