Trades and industry
Digital marketing for painters and painting companies across Australia who want to win on quality, not on the cheapest quote.
Partnership plans from $4,500 + GST a month
Painters
Rock Solid Marketing runs digital marketing for painters and painting companies across Australia, from our office in Mildura. We work with trade businesses, and painting has a tricky problem: customers can't judge preparation and finish until it's too late, so they compare on price.
Your marketing has to show what the cheap quote leaves out: the prep, the patching, the drop sheets and the clean site at the end of each day. Photos, reviews and a clear process do that job better than any discount.
Our marketing partnership plans start from $4,500 + GST a month, with a free 30-minute discovery call first. If a Google listing and a review routine would be enough, we'll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We show your preparation and finish with job photos and a step-by-step process page, so price isn't the only thing they compare.
We push interior repaints, commercial work and strata maintenance in the cooler months, and book exterior jobs ahead for spring.
We build your own website, Google listing and reviews, so enquiries come to you alone.
We set up a simple review request after every job, with no incentives, so your best work gets talked about.
Services
What we do for painters
Painting business marketing works when every channel shows the same three things: the preparation, the finish and a tidy site.
Before, during and after photos of each job, with the suburb and the products used. The prep shots matter most, because that's what the cheaper quote leaves out.
Your steps from colour consultation to final clean-up, written plainly. Mildura CCTV & Data's site, which we built, explains its own work in three steps, and customers compare on that.
Your Google Business Profile, service pages for interior, exterior, commercial and roof painting, and the suburbs you cover. SEO on its own starts from $1,000 + GST a month.
A review request after every job by text or email, and a reply from you to every review. No incentives and no review gating, just a steady habit.
Interior repaints, commercial and strata work promoted when exterior work slows, with exterior jobs booked ahead for the warmer months.
A friendly follow-up after every quote and a reminder for your team to call, so jobs aren't lost to silence while the customer thinks it over.
Who it’s for
How it starts
We start with the jobs you'd love more of: the type, the suburb, the value and where they came from. Then we look at how you appear on Google, what your reviews say and what happens after you send a quote.
You get a plan that puts your best work in front of the right customers and fills the quiet months. You approve the photos, offers and wording before anything goes out.
Sell the finish, not the price.
Work in this industry
Irymple VICRock Solid Marketing created the brand and WordPress website for Mildura CCTV & Data, a CCTV, security and data cabling installer in Irymple VIC, along with customer guides, SEO and Facebook posts.
Truganina VICRock Solid Marketing designed and built a new website for Jaxxon Wrapz, a vehicle wrap and signage business in Truganina VIC that installs Australia-wide. It shows wrap prices for six vehicle types, a gallery of 67 photos of real wraps and a quote form.
Rock Solid Marketing rebuilt the Shopify online store for Exposed Signage and Apparel after technical issues stalled the original build, giving the business a working way to sell its products online.
Rock Solid Marketing built a new website and content management system for Aline Trading, with a complete product catalogue the team can update themselves, searchable by category, price and specification.
Encounter Bay SARock Solid Marketing designed the G4U brand and built the website for Gunning For You, a licensed firearms dealer in Encounter Bay SA, then ran its SEO and social media after the 2019 launch.
We approached Rock Solid Marketing to build our online store for our retail division and to look after our existing website. The professionalism of Sean and his team from day one was incredible, they took the time to sit down with us to discuss our exact requirements and they offered suggestions for the build which would improve the overall running of the store.
The finished result of our online store is nothing short of fantastic- it integrates with our point of sale software, it is very easy to navigate, and presents and operates as a professionally made web store should. Since completion and hand over, the back up support we receive from Rock Solid Marketing is remarkable- nothing is too much trouble and we can contact the team at any time with any questions we may have. I have absolutely no hesitation in recommending Sean, Janine and the team from Rock Solid Marketing for building or revamping a website, creating an online store to suit your business or with online marketing.
Your specialists
Ami HeathMarketing LeadWollongong NSW
Callen MowattGoogle Ads SpecialistGold Coast QLD
Rachel EhratCreator Of All Things Amazing!TasmaniaHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Package activities
Google and Meta charge the ad spend separately from your plan. Professional photography is priced to the job.
Partnership plans
Set the hours that suit your crew. Each plan covers your listing, search, reviews, social and follow-up, with one account manager.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
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FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsPlans start at $4,500 + GST a month for 28 hours of work; Standard and Advanced buy more hours. Ad spend sits on top. Many painters begin smaller: a Google Business Profile set-up is $500 + GST, and SEO on its own starts from $1,000 + GST a month.
Show the quality before the quote. Post before-and-after photos with the prep visible, keep your Google listing current, ask every customer for a review and follow up each quote. Then add search ads for the jobs and suburbs you want, so the right people find you.
Start with free and low-cost basics. Set up your Google Business Profile properly, post one finished job a week with photos, and ask for a review after every job. Put your name and number on your vehicle. Paid ads can wait until those basics are bringing calls.
Look beyond homeowners. Real estate agents, property managers, strata managers and builders all need painters regularly, and one good relationship can bring steady work. Reach them with a short capability page, a direct email and a visit, and keep their jobs running smoothly. Ask what they need from a painter, then deliver it every time.
Build your own channels so leads come only to you. A website with job photos, a strong Google listing, reviews and local search ads together bring enquiries you don't share. It takes a few months to build, but each lead costs less and converts better over time.
Use search ads for people ready to hire, aimed at your suburbs and job types such as house repaints or commercial work. Use Facebook and Instagram for before-and-after photos that build your name. Signage on your vehicle and on job sites, with the owner's permission, works too.
Systems before staff. Track where jobs come from, follow up every quote and raise your prices on the work you're best at. Then win steady commercial or strata contracts that justify a second crew. Marketing for painting business growth is about the right jobs, not just more of them.
Be seen where your neighbours look. Keep your Google listing and reviews current, post local jobs with the suburb named, and sponsor a school or club event. Marketing your painting business locally also means being easy to recommend: a card, a link and a thank-you after every job.
Commercial buyers want proof of safety, insurance and reliability. Prepare a capability statement, list past commercial jobs with photos, show your safety approach and make after-hours work clear. Then reach facility managers, builders and strata managers directly through LinkedIn, email and search. Commercial work is often won on the second or third tender, so keep in touch.
No. There's no lock-in on a partnership plan, so you can add hours ahead of the busy season and ease off when you're booked out. Your account manager handles the plan, with a monthly catch-up by phone, video or at our Mildura office by booking. Your diary decides the pace.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
