Marketing Partnerships
Multicultural marketing for Australian businesses: reach culturally diverse customers with insight, in-language ads and the community channels they trust.
Diverse audiences
Rock Solid Marketing helps Australian businesses and organisations market to culturally and linguistically diverse communities.
Australia's diversity isn't just a city story. Regional horticulture towns draw workers and families from the Pacific, Asia and Europe, and many stay to build businesses and raise children. If your ads, website and forms only work in one language and one set of assumptions, part of your town never really hears from you.
We start by understanding the communities you want to reach, then adapt the message, the language and the channels with translators and community voices we work with. Our work is $175 + GST an hour, and translation is quoted to the job. Every project starts with a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
What we do
Marketing to multicultural audiences works when it's built on real conversations, not stock photos and a translated headline.
Conversations and small focus groups with people from the communities you want to reach, so you learn what they need, where they look and what puts them off.
Ads, flyers and web pages adapted, not just translated, by professional translators we work with, then checked by a native speaker from the community.
Community radio, newspapers, social media groups, places of worship, sporting clubs and events: the channels each community actually uses and trusts.
Real people from the communities you serve, photographed with their consent, rather than stock images that look like a box being ticked.
Plain-English pages, in-language summaries and forms that accept names, addresses and phone numbers from other countries, so nobody gives up halfway through.
Enquiries by language, visits to in-language pages and feedback from community partners, reported each month so you can see what's working.
Your specialists
Dr. Damian CollinsExperienced Behavioural ScientistMelbourne VIC
Janine GowenlockRegional DirectorMildura VICHow it works
You approve the plan, the translations and the budget before anything goes out.
A 30-minute chat about the communities you want to reach, what you offer them and what you've tried so far.
We talk with people from each community and community leaders, then write a plan from what we hear.
We adapt the message, brief translators, have native speakers check the work and build the pages and ads.
Campaigns go out through the channels each community uses, and we report enquiries and feedback every month.
How we work
The biggest mistake when marketing to diverse communities is starting with a translation. We start with people: who they are, how long they've been here, which languages they use for what, and who they trust. Our behavioural scientist runs the conversations, and the findings shape the plan.
We don't claim in-house language skills. Translation is done by professional translators we work with, and we recommend NAATI-certified translators where accuracy matters. If your customers are well served by plain English and a few community partnerships, we'll tell you before we quote.
Listen first, then speak their language.
What's included
Our research, planning and campaign work is $175 + GST an hour. Estimate: a first campaign in two languages, with community conversations, adapted ads and an in-language landing page, usually takes 15 to 25 hours, about $2,625 to $4,375 + GST. Translation and community media are quoted separately.
Ongoing work
For organisations reaching several communities all year, partnership plans cover planning, content and reporting each month. Translation and media are paid on top.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayOur work
Mildura VICRock Solid Marketing worked as part of the team at Sunraysia Residential Services (SRS), a Mildura aged care, disability and child care provider of almost 50 years, on its brand, website, SEO, email and social media.
One clear, consistent brand across the SRS services and platforms
Broken Hill NSWRock Solid Marketing supported the relaunch of Southern Cross Care in Broken Hill and its transition to Southern Cross Care QLD, with consistent messaging that helped ease community concerns about service continuity.
Helped ease community concerns and made service continuity clear
Far West NSWRock Solid Marketing worked with the Far West Joint Organisation (FWJO), which represents councils across far west NSW, on brand strategy, messaging and a refreshed website to raise awareness of its regional initiatives.
Mildura VICRock Solid Marketing ran social media and creative for Sunraysia Farmers Market in Mildura, with reels, photo stories and seasonal campaigns that helped increase event attendance and early-morning foot traffic.
Increased event attendance and early-morning foot traffic
Rock Solid Marketing have been an absolute pleasure to work with from the moment of our first meeting. We were fully supported through our whole experience, with Janine wanting to be immersed in our market to fully understand the campaign required. The attention to detail and care has made our whole experience a breeze. We are very much looking forward to working again soon with Ami and Janine
Resources
How to use social media to build trust and drive sales for your small business, without spending hours a day or chasing every trend.
Seven tips for great branding: keep it simple, be unique, stand for something, interact with your audience, perfect the customer experience, connect emotionally, stay consistent.
Content marketing means creating useful content, such as articles, videos and emails, that attracts customers and builds trust. Types, examples and how to start.
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur work is $175 + GST an hour, quoted before we start. As an estimate, a first campaign in two languages takes 15 to 25 hours, about $2,625 to $4,375 + GST. That covers community conversations, adapted ads and an in-language landing page. Professional translation and community media are quoted separately, and each extra language adds to both.
Multicultural marketing is marketing designed to reach people from different cultural and language backgrounds in a way that makes sense to them. It goes beyond translation: the message, the images, the channels and even the offer are shaped by what each community values and how it makes decisions.
Start by listening. Find out which communities you serve or want to serve, talk with people from them, and learn which languages and channels they use. Then adapt your message, have it professionally translated and checked by native speakers, and share it through the media, groups and leaders each community trusts.
Because a large share of your potential customers may be missing your marketing entirely. If people can't easily understand your ads, website or forms, they'll choose a business that makes them feel welcome. Doing it well also builds trust and word of mouth inside close-knit communities, which is hard to buy any other way.
Regional towns are often more diverse than people assume, especially where horticulture, health care and meat processing draw workers from overseas. Those families need doctors, cars, homes, schools and services. A regional business that speaks to them clearly can win loyal customers that competitors haven't even noticed.
No. Translation is done by professional translators we work with, and we recommend NAATI-certified translators where accuracy matters, such as health, legal or financial information. A native speaker from the community then checks that the message reads naturally. We manage the process and keep the design and wording consistent across languages.
It depends on the community. Common ones are community radio and newspapers, social media groups, messaging apps, places of worship, cultural associations, sporting clubs and community events. Many communities rely on trusted leaders and word of mouth more than ads, so partnerships often matter as much as media.
By checking with the community before anything goes out. Literal translations, the wrong images, insensitive timing around religious or cultural dates and tokenistic stock photos all cause harm. Community insight at the start and native speaker checks at the end catch most of these mistakes before your customers see them.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
