Marketing Partnerships
Behavioural science marketing for Australian businesses: learn why customers buy or walk away, then shape your offers and campaigns around it.
Behavioural science
Rock Solid Marketing offers behavioural science marketing for Australian businesses: we find out how your customers actually make decisions, then build your offers, pages and campaigns around it. Most marketing assumes people weigh up features and prices carefully. In real life, they skim, compare two options, follow what others do and give up when a form looks long.
Our behavioural scientist, Dr Damian Collins, runs workshops and focus groups to uncover what drives your customers. Then our team turns those insights into changes you can see, from the order of your prices to the first line of an ad.
Partnership plans start from $4,500 + GST a month, and one-off workshops are $175 + GST an hour. If one focused workshop will answer your question, we’ll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
How we apply it
Behavioural ideas only help when they fit your customers, so we test them against what your own customers say and do.
Damian draws out what your staff already know about customers in a relaxed, conversational workshop. Those insights become the base for your strategy and campaigns.
Small groups of your own customers, staff or members talk through how they choose, what worries them and what nearly stopped them.
How options are ordered, which one is the default and how prices are framed all change what people choose. We test layouts that make the right choice easy.
Every extra step or form field loses people. We remove the friction from enquiry forms, sign-ups and checkouts so more people finish.
Real reviews, local examples and plain words often persuade more than clever claims. We write ads and pages around the reasons your customers give.
Changes are measured against what happened before, so you keep what works and drop what doesn’t.
Who it’s for
Your specialists
Dr. Damian CollinsExperienced Behavioural ScientistMelbourne VIC
Ami HeathMarketing LeadWollongong NSW
Rachel EhratCreator Of All Things Amazing!TasmaniaHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Behavioural economics in marketing
Behavioural economics shows that people use shortcuts: they follow others, stick with defaults, fear losing more than they enjoy gaining and avoid hard choices. Used well, these ideas make it easier for customers to choose something that suits them.
Used badly, they become fake countdown timers, false stock warnings and hidden fees, which the ACCC treats as misleading under Australian Consumer Law. We use behavioural economics in marketing only to make decisions clearer, never to trick people.
Make the right choice the easy choice.
In every plan
Focus groups use your own customers, staff or members. One-off workshops outside a plan are billed at $175 + GST an hour.
Plans
Every plan includes strategy, the work that follows the insights and a dedicated account manager.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayOur work
Mildura VICRock Solid Marketing worked as part of the team at Sunraysia Residential Services (SRS), a Mildura aged care, disability and child care provider of almost 50 years, on its brand, website, SEO, email and social media.
One clear, consistent brand across the SRS services and platforms
Loddon Mallee VICRock Solid Marketing supported the launch of GreenConnect’s nature-based dementia respite programs across Mildura, Bendigo, Heathcote and Merbein, for an Australian Government-funded consortium that secured $1.7 million in federal funding.
$1.7M Federal funding secured
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Rock Solid Marketing provided marketing strategy and tender writing for Care Villas Australia, which won the 2024 Future of Ageing Award in the Property and Design category for its Smart Care Villa.
Working with Janine and the Rock Solid team was wonderful. No matter the idea I had, Janine and the team brought it to life and always exceeded expectations. It was a joy and pleasure working and I learnt so much along the way too.
Resources
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FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsIt runs through our partnership plans from $4,500 + GST a month for 28 hours, with Standard at $5,500 + GST and Advanced at $7,500 + GST a month, covering the research and the changes that follow. One-off workshops outside a plan are billed at $175 + GST an hour, with the hours agreed first.
Behavioural marketing uses what people actually do, rather than what they say they do, to shape marketing. That includes how they browse, what they buy and how they decide. In our work, behavioural in marketing means designing offers and pages around real decision habits, tested against your own customers.
Behavioural segmentation groups customers by what they do: how often they buy, what they buy, why, and how loyal they are. A first-time buyer and a regular need different messages. Behavioural market segmentation helps you stop sending everyone the same email and start speaking to each group.
Customer behaviour in marketing is how your customers find, choose, buy and use what you sell, and what happens after. Studying it shows where people hesitate or drop out. Our workshops and focus groups uncover those moments for your business, so marketing can fix them.
Consumer behaviour is the wider study of how people make buying decisions, including the emotions, habits and social influences behind them. It explains why people follow reviews, stick with defaults and avoid complicated choices. Behavioural economics marketing applies those findings to real campaigns.
Damian is an experienced behavioural scientist and insights professional who works closely with Rock Solid Marketing to run workshops and focus groups. He previously led a large insights and analytics team that developed customer acquisition and retention programs, and co-founded the Sage Collective.
It can be, which is why we draw a firm line. Fake urgency, false scarcity and hidden fees can breach Australian Consumer Law and damage trust. We use behavioural insights to make choices clearer and easier, with honest prices and genuine social proof.
No, our partnership plans have no lock-in contracts, and one-off workshops are a single piece of work. The insight summaries and any pages or ads we create are yours to keep and use.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
