Trades and industry

Digital marketing for landscapers who want better jobs

Digital marketing for landscapers across Australia who want design-and-build enquiries in the right suburbs, not just tidy-ups and quote shoppers.

Partnership plans from $4,500 + GST a month

Landscapers

Marketing for landscapers who sell on photos

Rock Solid Marketing runs digital marketing for landscapers and landscaping companies across Australia, from our office in Mildura. We work with trade businesses, and a landscape job is won on the photos long before anyone talks price.

Spring brings a rush of calls, many from people who only want a number. Winter goes quiet just when next season's big jobs need lining up. Your marketing has to show the projects you're proud of, filter out the quote shoppers and keep a pipeline running through the cooler months.

Our marketing partnership plans start from $4,500 + GST a month. The first step is a free 30-minute discovery call. If a project gallery and a tidy Google listing would do more for you, we'll tell you before we quote.

Laptop and tablet showing a responsive website
Finished jobs firstPhotos, suburbs and materials

9+

Years serving Sunraysia and the Mallee

10+

Years’ minimum experience for every specialist

10

Marketing specialists on your team

6

Core digital channels, one joined-up strategy

Common problems

What gets in the way, and how we fix it

  1. Spring brings more calls than you can quote, and winter brings almost none.

    What we do

    We plan a season ahead, booking design consultations in winter for spring and summer builds, and pushing maintenance contracts when the big jobs slow.

  2. Most enquiries are price shoppers after a quick mow or a cheap quote.

    What we do

    We lead with finished projects and a starting price range you set, so the people who enquire already want the kind of work you do.

  3. Your best work lives on your phone's camera roll.

    What we do

    We turn it into project pages with before-and-after photos, the suburb, the materials and the plants, so every finished job keeps selling.

  4. You're not sure which suburbs your good leads come from.

    What we do

    We track enquiries by suburb and job type, then point search and ads at the areas worth the drive.

Services

Services for this industry

What we do for landscapers

Marketing for landscaping companies, built on finished jobs

Marketing strategies for landscaping business owners work when the photos, the search results and the follow-up all point to the jobs you want more of.

Project pages that sell

Before-and-after photos, the suburb, materials and plant list for each finished job. Jaxxon Wrapz, a trade business we built a site for, shows 67 photos of real work in a filterable gallery.

Found in the suburbs you want

Your Google Business Profile set up as a service-area business, plus pages for your main services and the areas you cover. SEO on its own starts from $1,000 + GST a month.

A season-by-season plan

Design consultations promoted in autumn and winter, builds in spring, and maintenance packages through summer. The plan follows your crew's capacity, not the other way round.

Ads for the jobs that pay

Search and Meta ads for design-and-build, paving or retaining walls, aimed at the suburbs you'll drive to. Social ads management is $2,000 + GST a month to start, plus 10% of spend.

Quotes that get followed up

Every quote gets a follow-up email and a reminder for you to call, so a job isn't lost because nobody checked back. Past clients get a seasonal note about maintenance.

Leads by suburb and job type

Each month you see enquiries, quotes and won jobs by suburb and job type, with what each channel cost, reviewed with your account manager.

Who it’s for

Is it the right fit?

Who it’s for

  • Landscape design and construction businesses
  • Garden maintenance and lawn care operators
  • Paving, retaining wall and hardscape specialists
  • Irrigation and turf businesses

Not a fit

  • Sole traders already booked out by word of mouth
  • Anyone who wants a promised number of jobs
  • Businesses after cheap shared leads from lead sites

How it starts

Marketing for landscaping business owners starts with your diary

We start with last year's work: the jobs you won, their value, the suburbs they came from and the quotes that went nowhere. Then we look at your crew's capacity month by month, so we know when to push for big builds and when to fill gaps with maintenance.

You get a plan for the year that books next season before this one ends. You approve the offers, the price ranges and the photos before anything goes out.

  • Jobs won and their value
  • Suburbs your best work comes from
  • Quotes that went nowhere, and why
  • Crew capacity by month
  • Photos of finished jobs

Book next season before this one ends.

Three Mildura CCTV & Data pages in browser frames: CCTV installation, security systems and resources with guide downloads

Work in this industry

Our trade business work

View all portfolio

We approached Rock Solid Marketing to build our online store for our retail division and to look after our existing website. The professionalism of Sean and his team from day one was incredible, they took the time to sit down with us to discuss our exact requirements and they offered suggestions for the build which would improve the overall running of the store.

The finished result of our online store is nothing short of fantastic- it integrates with our point of sale software, it is very easy to navigate, and presents and operates as a professionally made web store should. Since completion and hand over, the back up support we receive from Rock Solid Marketing is remarkable- nothing is too much trouble and we can contact the team at any time with any questions we may have. I have absolutely no hesitation in recommending Sean, Janine and the team from Rock Solid Marketing for building or revamping a website, creating an online store to suit your business or with online marketing.

Travis BroadstockOwner – Exposed Signage and ApparelRead the Exposed Signage & Apparel case study

Your specialists

The people behind your landscaping marketing

Meet the whole team
Ami HeathAmi HeathMarketing LeadWollongong NSW
Lindsay BuckleyLindsay BuckleyDigital MastermindSydney NSW
Callen MowattCallen MowattGoogle Ads SpecialistGold Coast QLD

How it works

How a partnership runs

Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.

  1. Free discovery call

    A free 30-minute call about your business, your goals and whether a partnership is the right fit.

  2. Strategy and roadmap

    We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.

  3. Monthly delivery

    Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.

  4. Meet and report

    A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.

Package activities

What a marketing agency for landscapers covers each month

Finished jobs firstOne account managerNo lock-in contracts
  • Monthly meeting (phone or visit)
  • Season-by-season marketing plan
  • Google Business Profile upkeep
  • Search engine optimisation (SEO)
  • Google Ads management
  • Social media (organic and paid)
  • Project pages and blog posts
  • Email follow-up for quotes
  • Website and media management
  • HubSpot dashboard and reporting

Your ad spend is billed by Google and Meta, separate from the plan. Photo and video shoots are priced to the job.

Partnership plans

Marketing for landscapers: plans by monthly hours

Pick the hours to suit your season. Each plan covers search, social, ads, follow-up and reporting, with one account manager.

Starter

$4,500+ GST a month

28 hours a month

For small to medium size business with a need to start with marketing planning and to develop key objectives.

Designed to drive website traffic and understand key learnings for inbound marketing.

Enquire Now

Standard

$5,500+ GST a month

35 hours a month

Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.

Ideal for medium size businesses looking to increase their marketing ROI.

Enquire Now

Advanced

$7,500+ GST a month

45 hours a month

Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.

Includes a one-off 15-second online video or ebook of your goods and services.

Enquire Now

Bespoke

POA

Built around you

A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.

Talk to us about your goals.

Enquire Today

Key facts

Marketing for Landscapers at a glance

Starting price
From $4,500 + GST a month
Hours a month
28, 35 or 45, or built around you
Who it's for
Landscape builders, designers and maintenance crews
Contract
No lock-in contracts
Your contact
A dedicated account manager
Where we work
Mildura office, trades across Australia
First step
Free 30-minute discovery call

Updated

Resources

Learn more about winning local work

All articles
SEO

All About Google Local Listings

If you own a business, there’s no question that you should have an SEO strategy in place in order to get your business website ranking on the first page of Google for your chosen keywords. But if you’ve paid attention to your Google results, you might have noticed the map that appears at the top of

FAQ

Questions landscapers ask us

Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.

All FAQs

A partnership plan starts at $4,500 + GST a month for 28 hours of work, and the larger plans add hours. Ad spend sits on top. Many landscapers start smaller, with SEO from $1,000 + GST a month or a Google Business Profile set-up at $500 + GST, and grow from there.

Show the jobs you want and hide the ones you don't. Put your best design-and-build projects front and centre, give a starting price range, and aim search and ads at the suburbs where those clients live. Then follow up every quote, because the second call often wins the job.

A Facebook page helps, but it isn't enough for bigger jobs. Homeowners planning a serious garden search Google, compare portfolios and read reviews. A website with project pages and a quote form gives them a place to do that, and gives Google something to rank.

Be upfront about the kind of work you do and what it usually costs. A starting price range you set, a quote form that asks for budget and timing, and photos of real projects all discourage people looking for the cheapest option. You'll get fewer enquiries, but better ones.

Progress shots from real jobs, a finished reveal, a quick tip for the season and the crew at work. Short videos of a transformation do well on Instagram and Facebook. Ask clients before you share their homes, and keep the street number out of frame.

It depends on your state and the work you do, because some landscape construction needs a licence or registration. Where your state requires the number in advertising, we include it. You supply the number and confirm what applies, as you stay responsible for your own compliance.

Yes. Past design clients are the easiest maintenance customers, so we email them a seasonal offer after the job settles in. Commercial sites, strata and property managers are a second market, reached through search and direct email. Contracts smooth out the quiet months and give your crew steady work between big builds.

No. There's no lock-in contract on a partnership plan, so you can add hours before spring and ease off in winter. A dedicated account manager runs your plan, and you catch up monthly by phone, over video or at our Mildura office by booking. Your crew's season sets the pace.

Let’s Talk Marketing – Book Here

Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.