Regional economy

Golf club marketing for members, visitors and functions

Golf club marketing for clubs that need to keep members, bring in visiting golfers and fill the clubhouse for meals and functions.

Social media plans from $1,500 + GST a month

Golf club marketing

Golf club marketing for all three audiences

Rock Solid Marketing provides golf club marketing for regional clubs that rely on three groups at once: members, visiting golfers and people using the clubhouse. Membership is ageing, visitors driving through can’t find green fee prices online, and the function room sits empty most Saturdays without a wedding.

We plan for each group: reasons for members to renew and bring friends, clear visitor information for travellers, beginner and social programs for new players, and promotion for the bistro and functions.

Social media plans start from $1,500 + GST a month. If a set of templates your volunteers can use will do the job, we’ll tell you before we quote.

Desktop computer showing a business Facebook page
Three audiences, one clubMembers, visitors and the clubhouse

9+

Years serving Sunraysia and the Mallee

10+

Years’ minimum experience for every specialist

10

Marketing specialists on your team

6

Core digital channels, one joined-up strategy

Common problems

What gets in the way, and how we fix it

  1. Our membership is getting older and we’re not attracting new players.

    What we do

    We promote beginner clinics, social golf and women’s and junior programs as easy first steps into the club.

  2. Travelling golfers can’t find our green fees or how to book.

    What we do

    A visitor page and current Google profile with green fees, booking information, course conditions and the bistro hours.

  3. The clubhouse and function room are underused.

    What we do

    Function packages, bistro specials and event nights promoted to the wider community, not just members.

Services

Services for this industry

How we help

Golf marketing services for clubs

Each audience has its own reasons to come through the gate, so each gets its own message.

New player programs

Beginner clinics, social golf, twilight competitions and junior and women’s programs promoted as easy, friendly ways to start.

Found by visitors

A Google Business Profile and visitor page with green fees, booking details, cart hire and course photos for travelling golfers.

Club calendar

Competitions, open days, presentation nights and pennant results shared on social media and in member emails.

Functions and the bistro

Function packages, bistro menus and event nights promoted to the community, with a simple enquiry form.

Templates for volunteers

Canva templates for results, events and notices in your club colours, so any volunteer can post in minutes.

Member emails

A regular member newsletter with results, events and renewal reminders, sent with consent under the Spam Act 2003.

Who it’s for

Is it the right fit?

Who it’s for

  • Regional and country golf clubs
  • Clubs with a bistro, bar or function room
  • Clubs building junior, women’s or social golf programs
  • Golf courses relying on visiting players

Not a fit

  • Golf product brands and retailers wanting e-commerce only
  • Anyone wanting alcohol promotions aimed at under-18s

Marketing in golf

Creative golf marketing on a club budget

We start with your committee and your numbers: members, rounds, visitors and function bookings across the year. Then we plan the season around your key dates, with campaigns for new players, visitors and functions.

Some clubs want us to run their social media. Others want templates, a visitor page and a member newsletter set up, then run it themselves. Either way, the tools stay with the club.

  • Members, rounds and functions reviewed
  • Season calendar of key dates
  • New player and visitor campaigns
  • Templates and newsletter set up
  • Everything handed over to the club

More golfers on the course, more people in the clubhouse.

Facebook page Insights overview showing reach, page views, likes and post engagement for one week

Work in this industry

Club and community work

View all portfolio

The Mildura Workers has engaged Janine and the Team at Rock Solid to assist with our social media presence. We are delighted with the level of customer service and professionalism they have provided us. I would highly recommend Rock Solid to any business who is looking to get an edge in the digital space.

Steve BanksCEO – Mildura Workingmans ClubRead the Mildura Workers Club case study

Your specialists

The people behind your club marketing

Meet the whole team
Ami HeathAmi HeathMarketing LeadWollongong NSW
Rachel EhratRachel EhratCreator Of All Things Amazing!Tasmania
Lindsay BuckleyLindsay BuckleyDigital MastermindSydney NSW

How it works

How a partnership runs

Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.

  1. Free discovery call

    A free 30-minute call about your business, your goals and whether a partnership is the right fit.

  2. Strategy and roadmap

    We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.

  3. Monthly delivery

    Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.

  4. Meet and report

    A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.

What we can do

What our golf marketing agency work includes

New playersVisitorsFunctionsNo lock-in contracts
  • Season marketing plan
  • Social media content and scheduling
  • Google Business Profile and visitor page updates
  • New player and program campaigns
  • Function and bistro promotion
  • Member newsletter set-up
  • Canva templates in club colours
  • Monthly results meeting

Canva templates start from $800 + GST each, and one-off design work is $175 + GST an hour. Ad spend and printing are paid on top.

Plans

Golf club marketing plans

Start with social media, or choose a partnership plan when you want every channel handled.

Starter

From

$1,500+ GST a month

1 platform · 8 posts a month

Ideal for new, early-stage, or small businesses seeking professional social media content on a single network.

Enquire Now

Standard

From

$2,000+ GST a month

2 platforms · 12 posts a month

Perfect for established organisations with audiences on multiple platforms, locations or product ranges.

Enquire Now

Advanced

From

$2,800+ GST a month

3 platforms · 20 posts a month

Ideal for well-established businesses with a substantial budget looking to deploy ads across up to three platforms.

Enquire Now

Starter

$4,500+ GST a month

28 hours a month

For small to medium size business with a need to start with marketing planning and to develop key objectives.

Designed to drive website traffic and understand key learnings for inbound marketing.

Enquire Now

Key facts

Golf Club Marketing at a glance

Starting price
Social media plans from $1,500 + GST a month
Google Business Profile set-up
$500 + GST
Canva templates
From $800 + GST each
Ongoing help
Partnership plans from $4,500 + GST a month
Contract
No lock-in contracts
First step
Free 30-minute discovery call

Updated

Resources

Learn more

All articles
Social Media

How To Use Social Media To Build Trust & Drive Sales For Your Business

In 2025, social media remains one of the most powerful tools small business owners can use to build their brand, connect with customers, and drive sales. But let’s be honest: between running your business, managing day-to-day tasks, and keeping customers happy, finding the time and energy to stay consistent on social media can feel overwhelming.

FAQ

Questions about golf club marketing

Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.

All FAQs

Our social media plans start from $1,500 + GST a month for one platform and 2 posts a week. Canva templates start from $800 + GST each, and one-off design is $175 + GST an hour. Partnership plans from $4,500 + GST a month cover every channel.

Make the first step easy and social: beginner clinics, twilight or social golf, women’s and junior programs, and a trial membership with clear terms. Promote them beyond your current members, through local media, community pages and the clubhouse’s bistro and events.

For a club, golf marketing covers member communication, new player programs, visitor information, the club calendar and promotion of the bistro and functions. It’s different from marketing golf products, which focuses on retail and e-commerce.

Make it easy to plan a round: green fees, booking details, cart hire and course photos on your website and Google profile. Partner with local accommodation for stay-and-play offers, and ask visitors for reviews. Travelling golfers often decide on the road.

We don’t name golf club clients on this page. Our club and community work includes social media for Mildura Workers Club and the Walking Hockey Festival Sunraysia, and Rock Solid Marketing sponsors local sporting clubs in Mildura.

No. Templates are one-off jobs, and our plans have no lock-in contracts. Your templates, accounts and newsletter list belong to the club.

Let’s Talk Marketing – Book Here

Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.