Health, care and community
Cosmetic clinic marketing for Australian aesthetic and laser clinics: fill consultations with clear education and credentials, not risky ads.
Partnership plans from $4,500 + GST a month
Aesthetic and laser clinics
Rock Solid Marketing plans and runs marketing for cosmetic, aesthetic and laser clinics across Australia, from our office in Mildura. Few industries have tighter advertising rules. Injectables are prescription-only medicines that can't be advertised to the public, and AHPRA's guidelines for cosmetic procedures limit images, testimonials and influencer posts.
That doesn't mean you can't market. It means the marketing has to sell the consultation, the practitioner and the clinic, with clear education on what treatments involve. Done well, it builds trust with clients who are wary of hype.
Partnership plans start from $4,500 + GST a month. The first step is a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We plan campaigns around what Meta, Google and the TGA allow, promoting consultations and non-prescription treatments instead of medicines.
We build a content plan that stays within AHPRA's cosmetic guidelines and your own policies, and your practitioners approve every post.
We show your practitioners' qualifications, your consultation process and your aftercare, so clients see more than a price list.
Services
What's in the plan
Strategy, content, ads and reporting planned around what you can and can't say.
We map which treatments you can promote, where and how, before writing a word. Prescription medicines stay out of public advertising.
Treatment pages that explain what's involved, risks, recovery and suitability in plain words, with consultation booking on every page.
Profiles showing each practitioner's registration, qualifications and role, so clients know who will treat them.
Clinic life, education and practitioner content that meets AHPRA's cosmetic guidelines, approved by your team before it goes live.
Laser hair removal and skin treatments that aren't prescription medicines can be promoted more freely, with accurate claims and clear pricing.
A HubSpot dashboard shows which channels bring consultation bookings, so your budget follows real enquiries.
Who it’s for
The rules
Prescription-only medicines, including the injectables used in many clinics, can't be advertised to the public under the Therapeutic Goods Advertising Code. The TGA treats indirect references as advertising too. AHPRA's guidelines for cosmetic procedures, in force since 2023, restrict testimonials, influencer content and images that create unrealistic expectations.
Meta and Google add their own policies, including age limits. We plan within all three, keep claims factual, and your practitioners approve everything. You stay responsible for compliance, and we flag anything that needs a second look.
Trust first, bookings follow.
Work in this industry
Rock Solid Marketing rebuilt the Shopify online store for Exposed Signage and Apparel after technical issues stalled the original build, giving the business a working way to sell its products online.
Truganina VICRock Solid Marketing designed and built a new website for Jaxxon Wrapz, a vehicle wrap and signage business in Truganina VIC that installs Australia-wide. It shows wrap prices for six vehicle types, a gallery of 67 photos of real wraps and a quote form.
Irymple VICRock Solid Marketing created the brand and WordPress website for Mildura CCTV & Data, a CCTV, security and data cabling installer in Irymple VIC, along with customer guides, SEO and Facebook posts.
We approached Rock Solid Marketing to build our online store for our retail division and to look after our existing website. The professionalism of Sean and his team from day one was incredible, they took the time to sit down with us to discuss our exact requirements and they offered suggestions for the build which would improve the overall running of the store.
The finished result of our online store is nothing short of fantastic- it integrates with our point of sale software, it is very easy to navigate, and presents and operates as a professionally made web store should. Since completion and hand over, the back up support we receive from Rock Solid Marketing is remarkable- nothing is too much trouble and we can contact the team at any time with any questions we may have. I have absolutely no hesitation in recommending Sean, Janine and the team from Rock Solid Marketing for building or revamping a website, creating an online store to suit your business or with online marketing.
Your specialists
Ami HeathMarketing LeadWollongong NSW
Rachel EhratCreator Of All Things Amazing!TasmaniaHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Package activities
Ad spend is paid to the platforms on top of your plan. New websites are priced as website packages, from $5,000 + GST.
Partnership plans
Every plan includes a dedicated account manager, a monthly meeting and no lock-in contracts.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
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FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur partnership plans start from $4,500 + GST a month for 28 hours of strategy, content, social media, search and reporting. Standard is $5,500 + GST a month and Advanced is $7,500 + GST a month. Ad spend is paid to the platforms on top. If your clinic only needs a compliant website, we'll tell you before we quote.
Market the consultation, the practitioners and the clinic rather than individual medicines. Explain treatments clearly on your website, show your team's qualifications, keep your Google Business Profile current and post education within AHPRA's guidelines. Then follow up enquiries quickly, because clients often book with whoever answers first.
Focus on education, your team and the clinic experience. Avoid naming prescription medicines, check every image against AHPRA's cosmetic guidelines, and don't use influencers or testimonials in ways the guidelines prohibit. Your practitioners should approve each post before it goes live. Consistent, calm content builds more trust than trend-chasing.
No, not to the public. Botulinum toxin and other prescription-only medicines can't be advertised to consumers, and the TGA treats indirect names as advertising too. You can promote consultations with your practitioners, where suitable treatments are discussed privately. The same applies on your website, social media and Google Ads.
Only within AHPRA's guidelines for cosmetic procedures, which set strict conditions on how images are taken, labelled and presented, and ban those that create unrealistic expectations. Many clinics choose education and practitioner content instead. We check each image with your team before it's used, and leave out anything doubtful.
Often, yes. Laser hair removal and many skin treatments aren't prescription medicines, so they can be promoted directly, with accurate claims and clear pricing. Consumer law still applies, and AHPRA's guidelines apply if a registered practitioner performs a cosmetic procedure. Digital marketing for laser clinics can use search ads and pricing offers more freely.
No, not yet. We've worked with health providers and consumer businesses, and marketing a cosmetic clinic would get the same care for the rules. We'll be upfront about that on the discovery call, and rely on your practitioners for clinical detail. If that matters to you, we understand.
Look for an aesthetic marketing agency that explains the TGA and AHPRA rules before it pitches ideas, and that asks for practitioner approval on everything. Be wary of agencies promising viral influencer campaigns. Advertising a cosmetic clinic safely is slower, but it protects your registration.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
