Marketing Partnerships
Bus advertising for Australian businesses: we choose the routes and formats, design artwork that reads on the move and book it with the operator.
Bus and transit
Rock Solid Marketing plans, designs and books bus and transit advertising for businesses across Australia.
A bus does the same loop past the same shops, schools and car parks many times a week. In a regional town, that can put your ad in front of most of the people who live there within a month. It's one of the few outdoor ads that moves, which makes it hard to tune out.
We pick the routes and formats with you, design artwork that reads in traffic and book it with the bus operator or media owner. Our work is $175 + GST an hour, and the space, printing and installation are paid to them. Every campaign starts with a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
What we do
Whether you want to advertise on a bus for a month or a year, we start with the streets your customers use.
We look at which routes pass your shop, your customers' suburbs or the schools and hospitals they visit, then ask the operator what's available.
Bus ads on the back are read by drivers sitting behind at the lights. Side panels are seen by people on footpaths. We design each one for how it's viewed.
The whole bus in your brand for maximum impact. We design around windows, doors and wheel arches so the message survives the shape of the bus.
Shelter ads are seen up close by people waiting, so they can carry more detail, such as an offer, a map or a QR code.
We book around your busy season, a launch or the school terms, and meet the operator's artwork and installation deadlines so nothing runs late.
A short web address or offer only the bus shows, plus a look at website visits and searches for your name, reported each month.
Your specialists
Janine GowenlockRegional DirectorMildura VIC
Rachel EhratCreator Of All Things Amazing!TasmaniaHow it works
You approve the routes, the artwork and the quote before anything is booked.
A 30-minute chat about your goal, your customers and the parts of town they live and shop in.
We find out who sells the space, compare routes and formats, and bring you the quotes.
We design each panel or wrap to the supplier's specs, get your approval, book it and send the files.
We check photos of the installed ads and track visits and searches through the campaign, reported monthly.
How we work
We start with where your customers live, work and shop, then find the routes and formats that pass them. In many regional towns the buses are run by private operators under state contracts, so advertising may be sold by the operator or by a media company. We find out who sells it, compare the options and book.
Bus advertisement artwork is read for seconds in moving traffic, so it carries one message, your logo and one next step. We don't own any buses or shelters. If a bus campaign won't reach your customers, we'll tell you before we quote.
One message, on the right routes, seen again and again.
What's included
Our planning, design and booking is $175 + GST an hour. Estimate: artwork for rear and side panels usually takes 3 to 6 hours, about $525 to $1,050 + GST. A full wrap takes 8 to 12 hours, about $1,400 to $2,100 + GST. Space, printing and installation are quoted and billed by the operator or media owner.
Ongoing campaigns
For businesses that advertise on buses alongside search, social and print, partnership plans cover the planning, design and reporting each month. Media costs are paid on top.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayOur work
Far West NSWRock Solid Marketing worked with the Far West Joint Organisation (FWJO), which represents councils across far west NSW, on brand strategy, messaging and a refreshed website to raise awareness of its regional initiatives.
Illawarra Shoalhaven NSWRock Solid Marketing helped the Illawarra Shoalhaven Joint Organisation (ISJO) refine its messaging, redesign its website and run community campaigns to show its regional impact to councils, partners and residents.
Mildura VICRock Solid Marketing’s marketing partnership with Mildura Truck Centre, a heavy vehicle dealership in Mildura, supported truck and trailer sales, built a consistent brand voice and lifted enquiries for new and pre-owned trucks.
Significant increase in page engagement
Mildura VICRock Solid Marketing refreshed the image of the Mildura Workers Club with digital marketing, creative promotions and consistent branding, lifting event attendance and interest from younger audiences and families.
Strong uplift in event attendance and social engagement
Janine at Rock Solid Marketing has been fantastic to work with. She brings a clear, practical approach to online marketing and genuinely takes the time to understand your business before offering solutions. I highly recommend Janine for anyone looking for reliable, results-driven marketing support.
Resources
A quick guide to paid online advertising: display ads vs text ads, and where to advertise, from Google Ads to Facebook, Instagram and LinkedIn.
Seven tips for great branding: keep it simple, be unique, stand for something, interact with your audience, perfect the customer experience, connect emotionally, stay consistent.
The local SEO strategies that bring people through your door: a complete Google Business Profile, steady reviews, consistent NAP details and local links.
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsThe space is priced by the operator or media owner, based on the format, the number of buses and how long you book. Printing and installation are added, and wraps cost more than panels. Our planning, design and booking is $175 + GST an hour. As an estimate, rear and side panel artwork takes 3 to 6 hours, about $525 to $1,050 + GST.
Transit advertising is ads on or around public transport: the backs and sides of buses, full bus wraps, shelters, train stations, taxis and trams. It's a form of out-of-home advertising. In regional towns it usually means buses and their shelters, because they're the transport most people see every day.
Through each city's sellers, or an agency that deals with them for you. Some media companies sell bus and shelter space in several cities at once, while smaller towns are often sold by the local operator. We gather the options and quotes, line up the dates and artwork specs, and book them as one campaign.
It moves. A billboard waits for people to pass, but a bus goes to them: through residential streets, past schools, into shopping centre car parks and across town. That reaches people who never drive the highway where billboards sit, including people who don't drive at all.
Because it adds repetition and street-level reach that fixed signs can't. The same bus passes the same places many times a week, so people see your ad again and again. Paired with a billboard on the way into town and a shelter panel near your shop, it covers the whole trip.
Bus shelter advertising cost depends on the location, the number of panels and the booking period, and the media owner quotes it. Shelter panels are usually cheaper to print than a wrap because they're a standard poster size. Our design and booking time is $175 + GST an hour, quoted before we start.
Rear panels, side panels, full wraps, interior cards and shelter panels. Rear panels suit drivers sitting behind the bus. Side panels reach pedestrians. Full wraps turn the whole bus into your ad. Interior cards reach passengers on the ride. The right choice depends on who you want to reach.
No. We're an agency, not a media owner, so we have no fleet or shelters of our own to sell. That lets us compare what operators and media companies offer and recommend what suits your customers. You pay them for the space, and us for the planning, design and booking.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
