Exposed Signage & Apparel
Rock Solid Marketing rebuilt the Shopify online store for Exposed Signage and Apparel after technical issues stalled the original build, giving the business a working way to sell its products online.

Shopify online store
rebuilt from scratch and integrated with the shop's point of sale software, with a back end the team can update themselves
Website performance
faster load speeds and technical fixes on the existing website
Partnership plan
ongoing support, followed by a full redevelopment of the website
About the project
The Exposed Signage & Apparel story
In early 2019, the team at Exposed Signage and Apparel made the call to integrate an e-commerce platform into their website. They wanted and needed a way to sell their product range online and the ‘Shopify’ program was rightfully identified as a solution to achieve that goal.
Soon into the development however they encountered some technical issues that required ‘Shopify expertise’ to rectify. Frustrated with knowing what it was they wanted, yet with an inability to quite get there, they enlisted our services.
“The professional manner in which Sean and his team conducted themselves from day one was incredible, they took the time to sit down with us to discuss our exact requirements and they offered suggestions for the build which would improve the overall running of the store.”
– Travis Broadstock, General Manager, Exposed Signage and Apparel.
With so much involved in this project and so many moving pieces to the puzzle it was hard at first for the team at Exposed Signage and Apparel to let go of the reins, but it wasn’t long before we earnt the trust required for them to relinquish control.
Understanding the intricacies of the Shopify program inside and out, we were able to quickly identify, respond to and rectify the technical issues that were holding them back.

After careful and thorough analysis of the situation we made the recommendation to rebuild the platform from scratch, as the most efficient, cost effective and customer friendly path to market.
“Sean and Martin were exceptional in explaining every process for the build plan and what they required from us from the beginning. We were actively involved and updated with every part of the build and most importantly the timeframe which was originally promised was met.”
– Travis Broadstock, General Manager, Exposed Signage and Apparel.
We delivered on what we promised, a user friendly, market competitive and customer focused e-commerce interface. With delivery only part of the equation, we constantly monitored and tweaked the program in its infancy and continue to respond to any teething problems or bumps in the road that our clients encounter today. Ongoing client support is something that we pride ourselves on at Rock Solid Marketing.
“Since completion and hand over, the back up support we receive from Rock Solid Marketing is remarkable – nothing is too much trouble and we can contact the team at any time with any questions we may have.”
– Travis Broadstock, General Manager, Exposed Signage and Apparel.

Industry standards for Shopify suggest that 11,000 site contacts are needed before the first 10 sales, however Travis and his team are already well ahead of the game, reaching double figure sales within 600 contacts.
“The end result of our online store is nothing short of fantastic- it integrates with our point of sale software; it is very easy to navigate and presents and operates as a professionally made web store should.”
– Travis Broadstock, General Manager, Exposed Signage and Apparel.
Success stories like these don’t just bring a smile to our face, they help to reinforce why we do what we do. We are truly thankful to Travis and his team for entrusting us with the privilege of marketing their business.
“I have absolutely no hesitation in recommending Sean, Janine and the team from Rock Solid Marketing for building or revamping a website, creating an online store to suit your business or with marketing your business. We would like to thank Sean, Janine, Martin and their team for their professionalism, support and service in building an amazing online store for us.”
– Travis Broadstock, General Manager, Exposed Signage and Apparel.
Rock Solid Marketing provides digital marketing, strategy, and brand implementation services. We respect and acknowledge the work of external creatives and agencies where original brand assets and designs have been developed prior to our engagement.
We approached Rock Solid Marketing to build our online store for our retail division and to look after our existing website. The professionalism of Sean and his team from day one was incredible, they took the time to sit down with us to discuss our exact requirements and they offered suggestions for the build which would improve the overall running of the store.
The finished result of our online store is nothing short of fantastic- it integrates with our point of sale software, it is very easy to navigate, and presents and operates as a professionally made web store should. Since completion and hand over, the back up support we receive from Rock Solid Marketing is remarkable- nothing is too much trouble and we can contact the team at any time with any questions we may have. I have absolutely no hesitation in recommending Sean, Janine and the team from Rock Solid Marketing for building or revamping a website, creating an online store to suit your business or with online marketing.
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