Riverland
Riverland marketing for South Australian businesses along the Murray: plans built around harvest, tourist seasons and towns that know each other well.
Marketing the Riverland
Rock Solid Marketing provides Riverland marketing for businesses in Renmark, Berri, Loxton, Waikerie, Barmera and the towns between. Our office is in Mildura, about 90 minutes up the Sturt Highway, and we've worked with TRP Parts on the opening of its Renmark store.
The Riverland works to its own rhythm. Citrus, almonds and wine grapes set the year for growers and the businesses that serve them, and the Murray brings houseboats and visitors in the warmer months. It's also half an hour behind Mildura, which matters more than you'd think for booking calls and posting ads.
Partnership plans start from $4,500 + GST a month, and every plan starts with a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We make sure people searching in the Riverland find you first, with a strong Google Business Profile, local pages and posts aimed at nearby towns.
We plan the year ahead, so posts, ads and emails keep running through vintage and picking season without you having to think about them.
We run a staged launch: teasers before, a press release and launch posts on the day, then a plan for the weeks after. We did exactly that for TRP Parts in Renmark.
Local proof
What's in the plan
Strategy, search, social media, PR and design from one team that knows the region.
A Google Business Profile, local pages and search work so people in Renmark, Berri, Loxton, Waikerie and Barmera find you.
Content and ads scheduled around vintage, citrus picking, school holidays and the summer houseboat season.
Posts with real faces, local events and community news, which travel fast in towns where everyone knows each other.
Press releases and pitches to Riverland and regional media for openings, milestones and community news.
Google and Meta ads aimed at the towns and travellers you want, timed to SA hours rather than Victorian ones.
A monthly meeting and HubSpot reporting that show which channel brought each enquiry.
Who it’s for
Your specialists
Janine GowenlockRegional DirectorMildura VIC
Andrew MevissenPR ProfessionalSouthern Highlands NSWHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Our Riverland work
When TRP Parts opened its Renmark store, it had to win over truck drivers, farmers and mechanics who already had a supplier. We ran the campaign in stages: teaser posts before the opening, launch content and a press release on the day, and a follow-up plan for the weeks after. We also supported the store's Google Business Profile and local SEO.
We don't have an office in the Riverland and won't pretend to. We meet by video or phone, or at our Mildura office, and we understand regional towns because we work in one.
Regional, honest and close enough to call.
Package activities
Ad spend is paid to the platforms on top of your plan. A single press release starts from $1,000 + GST if that's all you need.
Partnership plans
Every plan includes a dedicated account manager, a monthly meeting and no lock-in contracts.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayOur work
Renmark SARock Solid Marketing ran the store opening campaign for TRP Parts in Renmark, building excitement for the launch and early brand recognition with local truck drivers, farmers and mechanics.
Interest in the launch and people at the opening
Broken Hill NSWRock Solid Marketing managed social media and local promotion for Broken Hill Truck Centre, supporting sales, parts and servicing promotions with a consistent brand across its three locations.
Strengthened brand consistency across three locations
Mildura VICRock Solid Marketing’s marketing partnership with Mildura Truck Centre, a heavy vehicle dealership in Mildura, supported truck and trailer sales, built a consistent brand voice and lifted enquiries for new and pre-owned trucks.
Significant increase in page engagement
Murray Darling regionRock Solid Marketing built the first website for Capogreco Winery Estate, a family-owned boutique winery in the Murray Darling region established in 1976, with online wine sales and an SEO foundation for regional discovery.
The estate’s first website, built around its heritage
Far West NSWRock Solid Marketing worked with the Far West Joint Organisation (FWJO), which represents councils across far west NSW, on brand strategy, messaging and a refreshed website to raise awareness of its regional initiatives.
Janine at Rock Solid Marketing has been fantastic to work with. She brings a clear, practical approach to online marketing and genuinely takes the time to understand your business before offering solutions. I highly recommend Janine for anyone looking for reliable, results-driven marketing support.
Resources
If you’re a business owner, you absolutely must ensure you show up in the Google Local Listings. These are the search results that show up on Google Maps when you search for a business or type of business. If you include a location in your search terms, Google will pull up local listings for that location;
Why going digital isn’t just optional—it’s essential. In today’s fast-paced digital landscape, the gap between metro and regional businesses is narrowing—especially when it comes to social media. Regional Australian businesses are increasingly embracing social media platforms to connect with local audiences, attract tourists, and build brand loyalty in new and dynamic ways. The Current Landscape R
At Rock Solid Marketing, our commitment to making a positive impact extends beyond our business operations. We actively engage with and support our local community through various initiatives, sponsorships, and contributions, reflecting our deep-rooted dedication to enhancing the well-being and cultural vitality of the Sunraysia and Mallee regions. Our involvement in local sports and community
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur partnership plans start from $4,500 + GST a month for 28 hours of strategy, social media, search, content and reporting. Standard is $5,500 + GST a month and Advanced is $7,500 + GST a month. Ad spend is paid to the platforms on top. If you only need a launch campaign or a press release, we'll quote that instead.
No. Our office is in Mildura, about 90 minutes from Renmark along the Sturt Highway. Most meetings happen by video or phone, and you're welcome at our Mildura office by booking. We'd rather be honest about that than claim a local office we don't have.
Yes. We ran the store opening campaign for TRP Parts in Renmark: teaser and launch posts, campaign visuals and a press release. We also supported its Google Business Profile and local SEO. Beyond the Riverland, we work with businesses across the wider border region, including Broken Hill.
Be easy to find and easy to trust. Keep your Google Business Profile complete, post real local faces and news, and show up at community events. Word of mouth travels fast, so ask happy customers for Google reviews. Then add paid ads aimed at nearby towns when you need more reach.
Yes, a little. The Riverland runs on South Australian time, half an hour behind Mildura. Daylight saving starts and ends on the same dates in both states, so the gap stays the same. We schedule your posts, ads and emails to SA hours and book meetings in your time zone.
Plan the year ahead and load the work before you're busy. Schedule posts and emails for vintage and picking season, keep ads ticking over, and save bigger campaigns for quieter months. For tourism businesses, the summer houseboat season and school holidays are the peaks to prepare for.
Yes. Visitors plan trips on Google and social media, often from Adelaide, Melbourne or Mildura. We make sure your profiles and website answer visitors' questions, then aim ads at the cities they come from before the holidays. Locals and visitors need different messages, so we plan both.
Book a free 30-minute discovery call. We'll talk about your business, your customers, the towns you serve and what's worked so far. If a partnership isn't the right fit, we'll say so and suggest a smaller starting point, such as a press release or a Google Business Profile tidy-up.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
