Marketing Partnerships
Startup marketing for new Australian businesses: get the foundations right, check the market with real customers, then spend where it pays back.
Startup marketing
Rock Solid Marketing helps new Australian businesses with startup marketing: the brand, the basics and the first channels, in the order that makes sense for a tight budget. You’ve registered the ABN and found the premises, and now every platform wants a monthly fee before you’ve made a sale.
We start with what every new business needs before it advertises: a logo, business cards, a Google Business Profile and a page to send people to. Then we check the market with real customers and add channels only when the numbers say they will pay back.
Our New Business Package is $4,995 + GST. If a Google Business Profile on its own is enough to start, we’ll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
How we help
A new business can’t afford to do everything at once, so we put each step in the order that protects your cash.
A logo designed for your business, plus business cards to match. Customers judge a new business quickly, so it pays to look the part from day one.
A Google Business Profile with your hours, services and photos, so locals who search for what you sell can find you, call you and get directions.
A landing page that says what you do, who it’s for and how to get in touch. It’s enough to start, and it grows into a full website when you’re ready.
Before you spend on ads, our behavioural scientist can run a small focus group with people you would want as customers, to test your offer, price and message.
Once the basics work, we add one channel at a time, such as social media, Google Ads or SEO, and keep it only if it pays back.
Simple tracking from the start shows where enquiries come from, so your next marketing decision is based on facts, not guesses.
Who it’s for
Your specialists
Ami HeathMarketing LeadWollongong NSW
Rachel EhratCreator Of All Things Amazing!Tasmania
Dr. Damian CollinsExperienced Behavioural ScientistMelbourne VICHow it works
Four steps, each one paid for only when you’re ready.
A free 30-minute call about your business, your customers and your budget, so we can suggest the right first step.
We create your logo, business cards, Google Business Profile and landing page through the New Business Package.
If you want one, a focus group with people you hope to sell to tests your offer and message before you spend on ads.
We add one channel at a time, track the results and keep only what pays back as your business grows.
Business startup marketing package
The New Business Package is the starting point for most new businesses we work with. It covers a logo, business cards, Google set-up and a landing page, for $4,995 + GST. You get a brand and an online presence that work together from the first customer.
From there, we agree the next step at a free discovery call. Some businesses add a full website from $5,000 + GST. Others start social media management from $1,500 + GST a month, or move to a partnership plan when they need several channels at once.
Look established before you spend on being seen.
Startup marketing services
Optional items are priced on top: websites from $5,000 + GST, social media management from $1,500 + GST a month, and extra design at $175 + GST an hour.
Packages and plans
Start with the New Business Package, then move to a partnership plan when you need several channels managed every month.
New Business Package
$4,995+ GST
The perfect package to build a rock solid marketing foundation for your new business.
See The PackageStarter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowOur work
Truganina VICRock Solid Marketing designed and built a new website for Jaxxon Wrapz, a vehicle wrap and signage business in Truganina VIC that installs Australia-wide. It shows wrap prices for six vehicle types, a gallery of 67 photos of real wraps and a quote form.
Irymple VICRock Solid Marketing created the brand and WordPress website for Mildura CCTV & Data, a CCTV, security and data cabling installer in Irymple VIC, along with customer guides, SEO and Facebook posts.
Rock Solid Marketing rebuilt the Shopify online store for Exposed Signage and Apparel after technical issues stalled the original build, giving the business a working way to sell its products online.
Rock Solid Marketing built a new website and content management system for Aline Trading, with a complete product catalogue the team can update themselves, searchable by category, price and specification.
We approached Rock Solid Marketing to build our online store for our retail division and to look after our existing website. The professionalism of Sean and his team from day one was incredible, they took the time to sit down with us to discuss our exact requirements and they offered suggestions for the build which would improve the overall running of the store.
The finished result of our online store is nothing short of fantastic- it integrates with our point of sale software, it is very easy to navigate, and presents and operates as a professionally made web store should. Since completion and hand over, the back up support we receive from Rock Solid Marketing is remarkable- nothing is too much trouble and we can contact the team at any time with any questions we may have. I have absolutely no hesitation in recommending Sean, Janine and the team from Rock Solid Marketing for building or revamping a website, creating an online store to suit your business or with online marketing.
Resources
There are so many things to consider when starting your own business. From accounting and tax matters to branding and marketing collateral, it’s hard to know what you really need and what isn’t so essential right away. Whatever you do, don’t hold off on building a website. This is something your business should have as
There isn’t one set recipe for success when it comes to creating a great brand, but there are certainly some guiding principles worth following. Here are Rock Solid Marketing’s 7 best tips for great branding (which by the way, we implement and/or promote in our own branding services!): Keep it Simple Don’t overcomplicate your brand
If you’re a business owner, you absolutely must ensure you show up in the Google Local Listings. These are the search results that show up on Google Maps when you search for a business or type of business. If you include a location in your search terms, Google will pull up local listings for that location;
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur New Business Package is $4,995 + GST for a logo, business cards, Google set-up and a landing page. A Google Business Profile set-up alone is $500 + GST. Websites start from $5,000 + GST, social media management from $1,500 + GST a month, and partnership plans from $4,500 + GST a month for ongoing help.
There’s no single right figure, so start from your numbers. Work out what a new customer is worth to you and how many you need, then set a test budget you can afford for about 3 months without hurting cash flow. Get the foundations done first, so paid marketing isn’t wasted on a business people can’t find or trust.
Talk to the people you want as customers before you spend. Ask what they buy now, what frustrates them and what they would pay. Check how many people search for what you sell, and what competitors offer. Our behavioural scientist can run a small focus group to test your offer and message properly.
Do it yourself if you have time, a good eye and only one or two channels to run. A startup marketing agency earns its fee on the things that are hard to redo later, such as your logo and brand, and on setting up tracking properly. Many founders use us for the foundations, then run social media themselves.
Yes. Our team works as a startup marketing consultant through the free discovery call and the New Business Package, and one-off strategy sessions are $175 + GST an hour. If you want a marketing consultant for startups who stays involved each month, a partnership plan gives you a dedicated account manager.
We work with new businesses across many industries, from trades and retail to professional services, all from our team in Mildura and across Australia. We don’t claim specialist experience with tech or venture-funded startups. As a startup marketing company, our strength is getting regional and small businesses set up properly.
A Google Business Profile can bring calls within weeks once it’s live and complete, while SEO usually takes months. Paid ads start bringing clicks as soon as they run, but they work far better once your brand and landing page are in place. We set expectations for each step at the discovery call.
No. The New Business Package is a one-off project, and our partnership plans have no lock-in contracts. Your logo files, Google Business Profile and landing page belong to your business. You add more help only when you’re ready for it.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
