Griffith NSW
A digital marketing agency for Griffith businesses in food, wine and services, marketing to visitors, locals and trade buyers across Australia.
Marketing Griffith
Rock Solid Marketing is a digital marketing agency for businesses in Griffith, New South Wales, run from our office in Mildura. We have no Griffith office. You work with one account manager by video or phone, and the team does the work.
Griffith's food and wine businesses market to three groups at once: visitors coming for cellar doors and La Festa, locals across the irrigation area, and trade buyers in the cities. Each needs a different message, and alcohol ads have rules of their own.
Partnership plans start from $4,500 + GST a month, no lock-in. Book a free 30-minute discovery call to start.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
What we do
Each channel below is matched to one of your audiences, and the plan moves hours to whichever is paying back.
Social posts and ads ahead of tasting weekends and festivals such as La Festa, aimed at people planning a visit from Sydney, Canberra, Melbourne and the wider Riverina.
Wine, beer and spirits ads written within the ABAC Responsible Alcohol Marketing Code and aimed only at adult audiences, as the code and the ad platforms require.
Email, LinkedIn and sales materials for growers, processors and makers who sell to retailers, distributors and restaurants rather than the public.
Posts about your vintage, your harvest, your family and your town, planned monthly and approved by you before they're published.
Your profile, site and search ads say Griffith NSW clearly, so your budget isn't spent on people searching for the university or the Canberra suburb.
One report each month on hours, spend, visits, sales and enquiries, reviewed with your account manager so you know what to keep and what to drop.
Your specialists
Ami HeathMarketing LeadWollongong NSW
Callen MowattGoogle Ads SpecialistGold Coast QLDHow it starts
Sort the audiences, book the calendar, then run and report.
A free 30-minute call about your business, who buys from you and your key dates through the year.
We split your customers into visitors, locals and trade, and book campaigns around vintage and festival dates.
Posts, ads and emails go out on schedule, each approved by you and checked against advertising rules.
Your account manager walks you through the results each month and adjusts the next month's hours.
How it works
First we sort your customers: who visits, who buys locally and who buys by the pallet. Then the plan sets hours and channels for each group, with festival and vintage campaigns booked in ahead of time.
Your account manager runs the plan and reports monthly. Maybe social posts and a few ads would do the job. Then a social media plan from $1,500 + GST a month may suit better, and we'll say so before we quote.
One plan for the cellar door, the town and the trade.
Plan inclusions
Ad spend goes straight to Google and Meta, on top of the plan. Hours are shared across channels according to your plan.
Pricing
Pick 28, 35 or 45 hours a month, with one account manager and no lock-in.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowResources
Ten advantages of using social media for business, from precise targeting and measurable ads to brand awareness, website traffic and faster customer service.
A quick guide to paid online advertising: display ads vs text ads, and where to advertise, from Google Ads to Facebook, Instagram and LinkedIn.
How to advertise on Facebook: boost a post for a quick start, or build a campaign in Meta Ads Manager with an objective, audience, budget and ad.
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur partnership plans begin at $4,500 + GST a month for 28 hours. The 35-hour and 45-hour plans cost $5,500 + GST and $7,500 + GST. Ad spend is paid to the platforms on top. For social media alone, plans start from $1,500 + GST a month.
No. Our office is at 3/71 Deakin Ave, Mildura. Griffith clients deal with an account manager by video and phone, with a monthly meeting and report. If you'd like us to visit for planning, we'll include the travel in the quote. Most of the work happens in your own accounts.
Yes, within the rules. Alcohol ads follow the ABAC Responsible Alcohol Marketing Code: no appeal to minors, no link to driving or success, and adult audiences only. Meta and Google have their own alcohol ad policies too. We write and target ads to meet both.
By reaching them before they arrive. We aim ads and posts at the cities visitors come from and time them to festivals and holidays. Your Google profile and website must show hours, bookings and directions clearly. Then we email past visitors to bring them back next year.
Yes. Marketing in Griffith for growers and processors usually means trade buyers, not the public: email, LinkedIn, a clear capability page and sales sheets for distributors. We plan it around your harvest and supply calendar. Supply updates go out when buyers plan their orders. Retail campaigns can run alongside.
By targeting places, not just words. Ads are aimed at Griffith NSW and the towns around it, or at the cities your customers live in, and search ads exclude terms like 'university' and 'degree'. The report shows where clicks came from. Wasted clicks get cut quickly.
Your business does. Ad accounts, social pages, your Google profile, email list and website remain in your name, with all the content we create. If you leave, you keep every login, file and report. Leaving takes one email, and the handover includes the full marketing calendar.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
