SEO vs PPC (Google Ads): Which Is Better for Your Business?
SEO vs PPC explained: how organic rankings and Google Ads differ on cost, speed and results, and when to use one, the other or both.
Wagga Wagga
A digital marketing agency for Wagga Wagga businesses that want Google Ads, social and search pulling in customers from across the Riverina.
Marketing Wagga
Rock Solid Marketing is a digital marketing agency for Wagga Wagga businesses, with Google Ads, social media and search managed from our office in Mildura. We don't have an office in Wagga; your account manager meets you monthly by video or phone.
Wagga draws customers from across the Riverina, and many of them search before they drive in. Others are new in town, posted to Kapooka or RAAF Base Wagga or starting at Charles Sturt University, and have no one to ask. Search ads put you in front of both at the moment they look.
Partnership plans start from $4,500 + GST a month with no lock-in, and Google Ads management is included. The first step is a free 30-minute discovery call.

9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
What we do
Search ads lead because they catch people already looking; the other channels below support them and keep you remembered.
Search campaigns aimed at Wagga and the towns around it, with ad schedules that match your opening hours. Call tracking shows which ads actually ring the phone.
Spend shifts each month towards the searches and areas that bring enquiries, and away from the ones that don't. You set the ceiling; we report on every dollar.
Posts and ads on Facebook and Instagram for the people who know you, and for newcomers getting to know the city. You approve the content before it runs.
The places your ads send people need to work: a complete profile, a fast page and a clear way to call, book or ask for a quote.
A simple email program to past customers, with offers timed to your quiet months, so not every sale has to come from paid ads.
Ad spend, clicks, calls, enquiries and cost per enquiry, alongside your social and search results, in one report each month.
Your specialists
Callen MowattGoogle Ads SpecialistGold Coast QLD
Janine GowenlockRegional DirectorMildura VICHow it starts
Search first, then the support channels, then monthly improvement.
A free 30-minute call about your business, the Riverina towns you serve and what you've tried in advertising.
We review or set up your Google Ads, profile and site, and research what Wagga customers search for.
Campaigns go live with tracking and a budget ceiling you've approved, supported by social and email.
Each month we move budget to what works and report cost per enquiry at your monthly meeting.
How it works
We start with your Google Ads account, or set one up in your name, and look at what people around Wagga search for your services. Then we build campaigns by service and area, set the budget ceiling with you and connect call and form tracking.
The rest of the plan supports the ads. If a well-run Google Ads campaign is all you need, our social ads and smaller options may suit better, and we'll say so before we quote.
Be there when Wagga searches.

Plan inclusions
Ad spend is paid directly to Google and Meta, on top of your plan. Conversion tracking set-up is priced to the job if your site needs work first.
Pricing
28, 35 or 45 hours a month, Google Ads management included, no lock-in.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowResources
SEO vs PPC explained: how organic rankings and Google Ads differ on cost, speed and results, and when to use one, the other or both.
A quick guide to paid online advertising: display ads vs text ads, and where to advertise, from Google Ads to Facebook, Instagram and LinkedIn.
Landing page best practices: one goal, a clear headline with a benefit, one visible call to action, real images, a short form and nothing that distracts.
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsPlans start at $4,500 + GST a month for 28 hours, with Google Ads management included. You can step up to 35 hours ($5,500 + GST) or 45 hours ($7,500 + GST). Ad spend is paid to Google and Meta on top. There's no lock-in, and we size the plan after a free call.
No. Our office is at 3/71 Deakin Ave, Mildura, along the Sturt Highway. Wagga clients meet their account manager monthly by video or phone, and we share your time zone. If a face-to-face planning day matters to you, we'll price the travel first. The work itself happens in your accounts.
Yes. What used to be called Google AdWords is now Google Ads, and it's included in every partnership plan. Our Google Ads Specialist, Callen Mowatt, builds campaigns by service and area, sets up tracking and reports cost per enquiry each month. You see every dollar in the report.
Yes. People arriving for Defence postings, university or new jobs search for everything from a dentist to a mechanic. Search ads catch them as they look, and social ads can reach people in Wagga who've recently moved, using the targeting the platforms allow. Each new arrival is a customer without a favourite yet.
Marketing in Wagga still includes local radio, print and sponsorships, while digital marketing covers Google, social media, email and your website. Most of our work is digital because it's measurable, but we plan it alongside any traditional advertising you already do. Nothing is done in isolation.
Compare what each one would do first, who does the work, how they report and whether you can leave without penalty. Ask for a sample report. We're upfront that we work from Mildura, and our plans have no lock-in, so we have to earn each month.
You do. We set up or manage the account in your business's name, and you're billed directly by Google for ad spend. If you leave, the account, its history and all your campaigns stay with you, along with your social pages and website. Your data stays yours.