Bendigo

Digital marketing agency for Bendigo businesses

A digital marketing agency Bendigo businesses can work with: a regional team from the Loddon Mallee, with a specialist who works locally.

Regional marketing

A regional agency for a regional city

Rock Solid Marketing is a digital marketing agency Bendigo businesses can work with month to month. We're a regional team based in Mildura, in the same Loddon Mallee region, and our developer Saimul Islam works from Bendigo. We don't pretend to have an office in View Street. We do know how regional customers think, and how far a campaign needs to reach into towns like Castlemaine, Heathcote and Kyneton.

Our local work includes supporting the launch of the GreenConnect dementia respite consortium, with its Jin Lap sensory garden in the city and programs reaching Heathcote. For local businesses we run social media, ads, SEO, email and websites inside one monthly plan, with one account manager.

Partnership plans start from $4,500 + GST a month. The first step is a free 30-minute discovery call.

Cover image for the article: GreenConnect Dementia Respite – Marketing Partnership
GreenConnect launchA consortium launch we supported

9+

Years serving Sunraysia and the Mallee

10+

Years’ minimum experience for every specialist

10

Marketing specialists on your team

6

Core digital channels, one joined-up strategy

Common problems

What gets in the way, and how we fix it

  1. Melbourne agencies treat your city like a suburb and your campaigns sound like it.

    What we do

    We write for your city and its surrounding towns, using local places, seasons and events your customers recognise.

  2. You have a website, a Facebook page and some ads, but no plan connecting them.

    What we do

    One partnership plan covers your channels, with a monthly meeting and a single report on what's working.

  3. Your marketing stops whenever the person doing it gets busy.

    What we do

    A dedicated account manager keeps the calendar running every month, so marketing doesn't wait for a quiet week.

Local proof

Our work in Bendigo

  • We supported the GreenConnect dementia respite consortium launch in Bendigo, with the Jin Lap sensory garden and programs reaching Heathcote
  • Saimul Islam, our developer and AI specialist, works from Bendigo

What we do

Digital marketing Bendigo customers notice

Each channel works together under one plan, run by one team.

Social media marketing Bendigo locals follow

Posts, stories and short videos about your business and your town, planned monthly and reported on clearly.

Ads that reach the region

Meta and Google ads aimed at your city and the towns around it, with budgets that match the size of the market.

Found in local search

Your Google profile, reviews and pages for the suburbs you serve, run by Saimul, who works locally.

Events and launches

Promotion for launches, open days and community events, the way we supported the GreenConnect launch.

Websites and updates

Website updates included in your plan, and new sites built by our team when your current one holds you back.

One report, one meeting

A HubSpot dashboard and a monthly meeting by video or phone, so you always know what was done and what it achieved.

Who it’s for

Is it the right fit?

Who it’s for

  • Local service businesses and retailers
  • Health, education and community organisations
  • Tourism, hospitality and events in the region
  • Manufacturers and trades serving central Victoria

Not a fit

  • You need a team in a local office every day
  • You want a one-off campaign with no ongoing plan
  • You need a promised number of leads

Your specialists

The people behind your marketing

Meet the whole team
Janine GowenlockJanine GowenlockRegional DirectorMildura VIC
Saimul IslamSaimul IslamDeveloper & AI expertBendigo VIC
Rachel EhratRachel EhratCreator Of All Things Amazing!Tasmania

How it works

How a partnership runs

Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.

  1. Free discovery call

    A free 30-minute call about your business, your goals and whether a partnership is the right fit.

  2. Strategy and roadmap

    We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.

  3. Monthly delivery

    Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.

  4. Meet and report

    A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.

How it starts

Bendigo marketing starts with your customers' map

We start by mapping where your customers come from: the suburbs, the surrounding towns and anyone further afield. The local economy leans on health, education, tourism, manufacturing and retail, so who you're trying to reach shapes everything from channel choice to the time of year you spend most.

Then we build a plan for the year with your seasons in it, agree what success looks like and start with the work most likely to move the needle. Every month we meet, report and adjust.

  • Customer suburbs and towns mapped
  • Your seasons and busy periods listed
  • Channels chosen for your audience
  • Goals and reporting agreed
  • A 12-month marketing calendar

Know where your customers are, then plan the year.

Three Princes Court website pages: At Home aged care, Guide to Aged Care and Retirement Living

Package activities

What our marketing agency Bendigo plans include

One account managerMonthly meetingNo lock-in
  • Monthly meeting (video, phone or visit)
  • Channel strategy and campaign plan
  • Social media (organic and paid)
  • Google Ads management
  • Search engine optimisation (SEO)
  • Email marketing
  • Website and media management
  • HubSpot dashboard and reporting

Ad spend is paid to Meta or Google on top of your plan. Photo and video shoots are quoted to the job.

Pricing

Plans by the month

Every plan includes a dedicated account manager, social media, ads management, SEO, email and reporting.

Starter

$4,500+ GST a month

28 hours a month

For small to medium size business with a need to start with marketing planning and to develop key objectives.

Designed to drive website traffic and understand key learnings for inbound marketing.

Enquire Now

Standard

$5,500+ GST a month

35 hours a month

Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.

Ideal for medium size businesses looking to increase their marketing ROI.

Enquire Now

Advanced

$7,500+ GST a month

45 hours a month

Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.

Includes a one-off 15-second online video or ebook of your goods and services.

Enquire Now

Bespoke

POA

Built around you

A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.

Talk to us about your goals.

Enquire Today

Our work

Our work in the city and the region

View all portfolio

The Mildura Workers has engaged Janine and the Team at Rock Solid to assist with our social media presence. We are delighted with the level of customer service and professionalism they have provided us. I would highly recommend Rock Solid to any business who is looking to get an edge in the digital space.

Steve BanksCEO – Mildura Workingmans ClubRead the Mildura Workers Club case study

Resources

Learn more about regional marketing

All articles
Portfolio

GreenConnect Dementia Respite – Marketing Partnership

Rock Solid Marketing was asked to partner with GreenConnect to elevate their Dementia Respite project through strategic marketing efforts. The goal was to enhance the project’s visibility, communicate its unique value proposition, and build awareness about its innovative and culturally inclusive approach to dementia care. GreenConnect Dementia Respite is a 3-year not-for-profit project run by

Social Media

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FAQ

Questions about marketing in Bendigo

Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.

All FAQs

Our partnership plans start from $4,500 + GST a month for Starter, with Standard at $5,500 and Advanced at $7,500 + GST a month. Each covers social media, ads management, SEO, email and reporting. If your business only needs social posts for now, our social media plans start from $1,500 + GST a month.

No. Our office is in Mildura, in the same Loddon Mallee region, and our developer Saimul Islam works from Bendigo. Most meetings happen by video or phone, and we can arrange to meet in person when it helps. We'd rather be honest about that than pretend.

Yes. We supported the launch of the GreenConnect dementia respite consortium in Bendigo, including its Jin Lap sensory garden, with programs reaching Heathcote and outreach across the Loddon Mallee. Our wider work is with regional businesses and organisations across Victoria and New South Wales. We're happy to talk through that work on a call.

Yes. Many local businesses also serve Castlemaine, Heathcote, Kyneton, Maryborough and the towns in between. We set ad targeting, Google service areas and content to match where your customers really are, so you don't pay to reach people you can't serve. Each town gets messages that suit it.

Look for clear monthly reporting, no lock-in contract and people who understand regional customers. That's true whether you call it a digital agency Bendigo locals recommend or a marketing partner. Ask who will run your account, how often you'll meet and what's included in the price. A good digital marketing agency Bendigo businesses can rely on will also tell you when a smaller plan or a one-off fix would do the job.

Usually, if it's focused. Start with a complete Google profile, a website that works on phones and consistent social posts. Add ads once you know which message works. A full partnership plan suits businesses ready to grow; smaller businesses can start with one service and build from there.

No. Our partnership plans have no lock-in contracts and are reviewed monthly, so you can change focus as your busy seasons come and go. Your ad accounts, Google profile and website stay in your business's name. You can change plans as your business grows. Nothing is held back if you leave.

Let’s Talk Marketing – Book Here

Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.