Why Can’t Marketers Just Explain What They Do in a Way That Makes Sense?
Marketing has split into specialist fields, from SEO to PR to design, yet one marketer is often expected to do it all. Here’s why that’s confusing.
Marketing Partnerships
A business marketing coach for owners who run their own marketing: one-to-one sessions with a senior marketer, your work reviewed and clear next steps.
Marketing coaching
Rock Solid Marketing offers one-to-one marketing coaching for business owners and managers across Australia who do their own marketing.
You post on social media, run a few ads and keep the website going between serving customers. You're not sure what's working, and every course you look at sells you a system rather than looking at your business. What you need is someone experienced to look at your actual ads, posts and numbers and tell you what to do next.
That's our coaching: regular sessions with a senior marketer, at our Mildura office or online, with your own work on the table. Sessions are $175 + GST an hour, and every coaching relationship starts with a free 30-minute discovery call.

9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
What we cover
Each session starts with what you've done since the last one and ends with three things to do next.
A simple one-page plan: who you're selling to, what you're saying, which channels you'll use and what you'll stop doing. We refine it session by session.
We look at your website, Google Business Profile and search results together, and show you the changes worth making yourself.
Your posts and results reviewed honestly: what to post, how often, which platform to drop, and how to get more from the time you spend.
How to set up and read Google Ads and Meta ads, what to spend, and when to stop an ad that isn't paying its way.
Which few numbers matter for your business, where to find them in Google Analytics 4 and your ad accounts, and what they're telling you.
Small, specific tasks between sessions that fit around running a business, so progress still happens in a busy month or a slow season.
Your specialists
Janine GowenlockRegional DirectorMildura VIC
Lindsay BuckleyDigital MastermindSydney NSWHow it works
You choose how often to meet, and you can stop whenever you like.
A 30-minute chat about your business, what you're doing now and what you want your marketing to do.
We review your current marketing, agree a one-page plan and set the first three actions.
Monthly or as needed, we review what you did, look at the numbers and set the next actions.
Keep coaching, or hand parts of the work to our team when your time is better spent elsewhere.
How we work
Your business marketing coach isn't a career trainer. Our coaches are marketers who run campaigns for regional businesses every week, so the advice is current and practical. You bring your ads, posts, website and numbers; we look at them together and agree what to change.
Coaching suits owners who want to keep their marketing in-house and get better at it. If you'd rather hand it over, our partnership plans do the work for you. And if a single marketing audit would answer your questions, we'll tell you before we quote.
Your marketing, done by you, done better.

What's included
Coaching is $175 + GST an hour: a 1-hour session is $175 + GST and a 2-hour session $350 + GST. Most owners book monthly. Short email questions between sessions are included; anything bigger is booked as a session.
If you'd rather hand it over
When you want the work done for you, partnership plans give you a team that plans, runs and reports your marketing each month.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayOur work
Encounter Bay SARock Solid Marketing designed the G4U brand and built the website for Gunning For You, a licensed firearms dealer in Encounter Bay SA, then ran its SEO and social media after the 2019 launch.

Rock Solid Marketing built a new website and content management system for Aline Trading, with a complete product catalogue the team can update themselves, searchable by category, price and specification.

Rock Solid Marketing rebuilt the Shopify online store for Exposed Signage and Apparel after technical issues stalled the original build, giving the business a working way to sell its products online.
Truganina VICRock Solid Marketing designed and built a new website for Jaxxon Wrapz, a vehicle wrap and signage business in Truganina VIC that installs Australia-wide. It shows wrap prices for six vehicle types, a gallery of 67 photos of real wraps and a quote form.
We approached Rock Solid Marketing to build our online store for our retail division and to look after our existing website. The professionalism of Sean and his team from day one was incredible, they took the time to sit down with us to discuss our exact requirements and they offered suggestions for the build which would improve the overall running of the store.
The finished result of our online store is nothing short of fantastic- it integrates with our point of sale software, it is very easy to navigate, and presents and operates as a professionally made web store should. Since completion and hand over, the back up support we receive from Rock Solid Marketing is remarkable- nothing is too much trouble and we can contact the team at any time with any questions we may have. I have absolutely no hesitation in recommending Sean, Janine and the team from Rock Solid Marketing for building or revamping a website, creating an online store to suit your business or with online marketing.
Resources
Marketing has split into specialist fields, from SEO to PR to design, yet one marketer is often expected to do it all. Here’s why that’s confusing.
How often should you post on social media? For most small businesses, 3 to 5 good posts a week on one main platform is a sustainable place to start.
Five common social media mistakes small businesses make, how each one hurts your reach and sales, and what to do instead.
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsA business marketing coach from our team costs $175 + GST an hour. A 1-hour session is $175 + GST and a 2-hour session $350 + GST, and most owners book monthly. There's no lock-in and no package to buy: you book sessions when you need them, and short email questions between sessions are included.
Look for someone who does marketing for businesses like yours right now, not just teaches it. Ask what they've worked on recently, whether they'll look at your actual ads and numbers, and how they charge. A good marketing mentor gives you specific actions, not general theory, and is happy for you to stop when you've got what you need.
Start with the channel you most need help with: Google, social media, email or your website. Then find someone who manages that channel for clients today, because platforms change every few months. Ask for a first session where they review your own accounts. If their advice is specific and makes sense, you've found a fit.
You don't have to find one in your town. Many mentors, including ours, coach online, so a business in Swan Hill or Broken Hill can work with a marketer anywhere. If you prefer face to face, we meet at our Mildura office by booking. Local business groups and chambers of commerce can also introduce you to mentors.
Your coach comes from our team of 10 marketing specialists. Janine Gowenlock, our Regional Director, has more than 20 years in marketing and a marketing and digital marketing degree from RMIT. Lindsay Buckley, our Digital Mastermind, coaches on search and digital. If you need an internet marketing coach for ads, our Google Ads specialist can join a session.
A consultant diagnoses your marketing and hands you a plan. Coaching keeps going: you do the work, and we help you get better at it session by session. Many owners start with a consultation or audit, then book coaching to put the plan into action themselves.
We coach the marketing side: getting enquiries, building your brand and making your ads, website and social media work. We'll help with how enquiries are followed up, but we're not a sales and marketing coach for scripts and closing techniques. If that's your main need, we'll say so and suggest a sales trainer.
No. There's no curriculum, video library or group class. Every session is one-to-one and built around your business, your customers and the marketing you're doing right now. That's why it works for owners who have tried courses and found the advice too general to use.