How to Advertise on Facebook: A Beginner's Guide
How to advertise on Facebook: boost a post for a quick start, or build a campaign in Meta Ads Manager with an objective, audience, budget and ad.
Shepparton
A marketing agency for Shepparton businesses in the Goulburn Valley's food bowl, reaching customers and the seasonal staff you need to serve them.
Marketing Shepparton
Rock Solid Marketing is a marketing agency for Shepparton and Goulburn Valley businesses, working from our office in Mildura. We're not based in Shepparton. Your account manager meets you by video or phone each month and the whole team does the work.
The valley runs on fruit, dairy and food processing, and on the shops, trades and services around them. Marketing here often has two jobs: bringing in customers, and finding the pickers, packers and drivers to keep up when they arrive.
Plans start at $4,500 + GST a month and you can leave any time. Book a free 30-minute discovery call to begin.

9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
What we do
Each channel below earns its place in your plan, with hours moved each month to whatever is bringing results.
Facebook and Instagram campaigns, plus job pages on your site, to find seasonal and permanent staff before harvest or a busy run. The same skills that sell a product can fill a roster.
Regular posts about your products, your people and your part of the valley, written and designed for you and approved before they go out.
A complete Google profile, a website that answers questions and search ads for the services people look up around Shepparton and Mooroopna.
Email and LinkedIn content for growers and processors who sell to wholesalers, retailers and other businesses, not just the public.
Flyers, packaging updates, signage files and ads made by our designer, matched to your brand, without a separate studio.
What each channel cost in hours and money and what it brought back, from enquiries to job applications, reviewed with you each month.
Your specialists
Janine GowenlockRegional DirectorMildura VIC
Ami HeathMarketing LeadWollongong NSWHow it starts
Learn your peaks, plan the hours, then run and report monthly.
A free 30-minute call about your business, your customers and the times of year you're short of staff.
We map your sales and staffing peaks and agree the channels and hours for each part of the year.
Sales, trade and recruitment campaigns go live on schedule, and each one is approved by you.
Your account manager reviews results with you monthly and moves hours to whatever is working.
How it works
We start with your calendar: when you sell the most, when you need the most staff and who buys from you. Then the plan sets hours for each job, with recruitment campaigns running before the busy months and sales campaigns timed to your products.
Your account manager runs it and meets you monthly. If you only need posts and a few ads, a social media plan from $1,500 + GST a month may do, and we'll say so before we quote.
Sell the crop, and find the crew to pick it.

Plan inclusions
Ad spend, including recruitment ads, is paid to the platforms on top of your plan. Hours are shared across channels as your plan sets out.
Pricing
28, 35 or 45 hours a month, each with an account manager. No lock-in.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowResources
How to advertise on Facebook: boost a post for a quick start, or build a campaign in Meta Ads Manager with an objective, audience, budget and ad.
In house marketing vs outsourcing: how costs, skills and control compare, when each one fits, and the steps to outsource your marketing well.
How to use social media insights as free market research: learn what your audience loves, listen to their questions, ask for input and use reviews well.
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur partnership plans start at $4,500 + GST a month for 28 hours. There are larger plans of 35 hours at $5,500 + GST and 45 hours at $7,500 + GST. Ad spend goes to the platforms on top. Social media on its own starts from $1,500 + GST a month.
No. Our only office is at 3/71 Deakin Ave, Mildura. Shepparton businesses work with an account manager by video and phone, with a monthly meeting and report. If a planning visit matters to you, travel can be priced into the quote. The marketing itself runs through your own accounts.
Yes. Recruitment ads on Facebook and Instagram, a clear jobs page and posts that show what working with you is like can bring in applicants before harvest. Ads must follow the platforms' rules for job ads and anti-discrimination law. We plan them alongside your sales campaigns.
It helps you sell direct and to trade. That can mean online store and product pages, social media about the season and the farm, email to past buyers, and LinkedIn or email content for wholesale customers. The mix depends on who buys from you and how.
Yes. Campaigns can be aimed at Shepparton, Mooroopna, Kialla, Tatura, Numurkah or the whole valley, depending on where your customers live. Ads and posts are targeted by town or radius, and the report shows which areas respond. Hours then follow the towns that respond best. No guesswork.
Not always. A small shop or trade may do better with a social media plan or a one-off website or Google profile job. We'll tell you which fits after the discovery call, and you can move up to a partnership later if the business grows.
Your business does. Ad accounts, social pages, your Google profile, website and email list stay in your name, along with everything we create. If you stop working with us, you keep it all, including the marketing calendar and past reports. Nothing is kept back or switched off.