Echuca
A digital marketing agency for Echuca and Moama businesses that rely on the river season, reaching visitors before they pack the car.
Digital marketing Echuca Moama
Rock Solid Marketing is a digital marketing agency for Echuca and Moama businesses, working from our office in Mildura further down the Murray. We don't have an office in Echuca. You get an account manager, a monthly meeting by video or phone, and a team doing the work.
Much of Echuca's trade arrives from somewhere else: Melbourne, Bendigo and towns across northern Victoria and southern New South Wales. Those visitors decide where to stay, eat and cruise before they leave home. Your marketing has to reach them there, weeks ahead.
Partnership plans start from $4,500 + GST a month, with no lock-in. It begins with a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
What we do
Each channel below is scheduled around your busy and quiet months, so the spend lands when people are planning a trip.
Meta and Google ads aimed at the cities and towns your guests come from, timed for the weeks they plan a trip, not the weekend they arrive.
Summer holidays, school breaks and event weekends get campaigns planned months ahead. Winter gets offers that give locals and short-break visitors a reason to come.
Photos and short videos of the river, your rooms, your food or your boat, posted on a schedule and approved by you before they go live.
People who've stayed or eaten with you before are your cheapest repeat customers. A simple email program keeps them coming back each season.
Your profile, website and search ads lined up so a visitor who finds you can book straight away, on a phone, at any hour.
Monthly reports that compare this summer with last, so you can see what the marketing added, not just what the weather did.
Your specialists
Ami HeathMarketing LeadWollongong NSW
Rachel EhratCreator Of All Things Amazing!TasmaniaHow it starts
Learn your seasons, plan the year, then work and report monthly.
A free 30-minute call about your business, your busy and quiet months and where your customers travel from.
We map the year and agree the campaigns, channels and hours for each busy and quiet season.
Ads, posts and emails go out ahead of each peak, all approved by you first.
Each month your account manager reports results and compares the season with the year before.
How it works
We start with your calendar: when you're full, when you're quiet and where your customers come from. Then we plan the year, with campaigns running ahead of each peak and offers built for the slow months.
Your account manager runs it and meets you monthly. Maybe you only need social posts and a few boosted ads. Then our social media plans from $1,500 + GST a month may be enough, and we'll say so before we quote.
Market in spring for a full summer.
Plan inclusions
Ad spend is paid to Google and Meta on top of the plan. Hours are shared across channels and weighted towards your busy seasons.
Pricing
Pick 28, 35 or 45 hours a month, with no lock-in and one account manager.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowResources
Ten advantages of using social media for business, from precise targeting and measurable ads to brand awareness, website traffic and faster customer service.
How to advertise on Facebook: boost a post for a quick start, or build a campaign in Meta Ads Manager with an objective, audience, budget and ad.
The local SEO strategies that bring people through your door: a complete Google Business Profile, steady reviews, consistent NAP details and local links.
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur partnership plans are $4,500 + GST a month for 28 hours, $5,500 + GST for 35 hours and $7,500 + GST for 45 hours. Ad spend is paid to the platforms on top. For social posts and boosted ads only, our social media plans start from $1,500 + GST a month.
No. Our office is at 3/71 Deakin Ave, Mildura. Echuca and Moama clients meet their account manager each month by video or phone, and the monthly report shows everything done. A visit can be arranged for planning, with travel priced first. Most of what we do happens in your accounts.
Months before it. Visitors book accommodation and plan trips well ahead of the summer holidays, so campaigns should run while they're deciding. We usually plan the calendar in winter, run awareness in spring and switch to booking-focused ads as summer gets close. Late starts cost the most.
Yes. Meta and Google ads can be aimed at the cities, regions or postcodes your visitors come from, with interests such as weekends away or river holidays. We check where your past guests came from first, so the budget goes to the places that actually send customers.
Start with a complete Google profile and a booking path that works on phones. For most cafes, accommodation and tours, that comes before anything else. Then social media with good photos, email to past guests and paid ads timed to your peaks. We'll suggest the order after looking at your numbers.
Yes. Digital marketing for Echuca-Moama treats the two towns as one destination, because visitors do. Where something differs between Victoria and New South Wales, such as licences or promotions rules, we make sure each ad is correct for where it runs. Guests just see one place to visit.
Your business does. Your social pages, ad accounts, Google profile, email list and website stay in your name. If you stop working with us, you keep every login, photo, post and report, and we hand over the marketing calendar so the next season isn't lost.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
