In House Marketing vs Outsourcing: Which Suits Your Business?
In house marketing vs outsourcing: how costs, skills and control compare, when each one fits, and the steps to outsource your marketing well.
Ballarat
A digital marketing agency for Ballarat businesses: health, trade and hospitality marketing on one plan, run by our team from Mildura.
Marketing Ballarat
Rock Solid Marketing is a digital marketing agency for Ballarat businesses that want one team running their website, Google, social media and campaigns, from our office in Mildura. We don't have an office in Ballarat. You get a dedicated account manager, a monthly meeting by video or phone, and the whole team behind them.
Ballarat's economy leans on health, education, visitors and trades. A physio near the hospital, a cafe on Sturt Street and a builder in Lucas all need different marketing. Each one also needs someone to plan it, do it and report on it.
Marketing partnership plans start from $4,500 + GST a month for 28 hours. The first step is a free 30-minute discovery call.

9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
What we do
Each part of the plan below is chosen for your business and reported every month, so you can see where the hours and the money go.
Healthcare marketing in Ballarat has rules: AHPRA's advertising guidelines bar testimonials about clinical care and claims that create unreasonable expectations. Your ads, posts and pages are written within them.
Posts about your team, your work and what's on in Ballarat, from the Begonia Festival to footy finals. A social media marketing agency in Ballarat should know the calendar, and we plan around it.
Your Google Business Profile, website pages and search ads working together, so people who search for what you do in Ballarat find you and can book or call.
Federation University's terms, the tourist seasons and the end of financial year all shift demand. Campaigns are timed to the months that matter to your trade.
Graphics, flyers, email newsletters and short videos made by our designer and writers, in your brand, without you hiring a separate studio.
One report each month covering what we did, what it cost in hours and what it brought in. Your account manager walks you through it at the monthly meeting.
Your specialists
Janine GowenlockRegional DirectorMildura VIC
Ami HeathMarketing LeadWollongong NSW
Callen MowattGoogle Ads SpecialistGold Coast QLDHow it starts
A call, a plan you approve, then monthly work and a monthly report.
A free 30-minute video or phone call about your business, your Ballarat customers and what's working now.
We review your website, Google profile, social media and ads, then give you a plan and the hours each part needs.
Our specialists carry out the plan each month: posts, ads, pages, emails and design, all approved by you.
Your account manager meets you monthly by video or phone with a report on hours, results and next steps.
How it works
Digital marketing doesn't need us on Sturt Street. It needs a plan, the hours to carry it out and someone who reports back honestly. Your account manager meets you monthly by video or phone, and the work happens through your accounts, which stay in your name.
We start by finding which channel brings your best customers now, then put the hours there first. If a website fix or a Google profile clean-up will do more than a monthly plan, we'll tell you before we quote.
One plan, one contact, every channel accounted for.

Plan inclusions
Ad spend is paid to the platforms on top of the plan. The hours in your plan are shared across these channels as your plan sets out.
Pricing
Every partnership plan includes a dedicated account manager, a monthly meeting and no lock-in contract.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowResources
In house marketing vs outsourcing: how costs, skills and control compare, when each one fits, and the steps to outsource your marketing well.
Ten advantages of using social media for business, from precise targeting and measurable ads to brand awareness, website traffic and faster customer service.
The local SEO strategies that bring people through your door: a complete Google Business Profile, steady reviews, consistent NAP details and local links.
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur marketing partnership plans start from $4,500 + GST a month for 28 hours. Standard is $5,500 + GST for 35 hours and Advanced $7,500 + GST for 45 hours. Ad spend is paid to the platforms on top. There are no lock-in contracts, and the plan is sized after a free discovery call.
No. Our office is at 3/71 Deakin Ave in Mildura, and we work with Ballarat businesses by video call, phone and email. Your account manager meets you monthly online. If you'd like a planning day in person, we'll talk about travel costs when we quote.
Yes, within the rules. Marketing for health professionals in Ballarat has to follow AHPRA's advertising guidelines, which bar testimonials about clinical care and misleading or unreasonable claims. We focus on clear service pages, Google profile work, helpful posts and booking paths. You stay responsible for your own registration obligations.
Not much in practice. Marketing in Ballarat today is mostly digital: Google, your website, social media and email, plus some print and radio. Digital marketing in Ballarat is simply the online part. We plan both together, so a flyer, a Facebook post and a Google ad all tell the same story.
Yes. Social media is part of every partnership plan, organic and paid. If social is all you need, our social media plans start from $1,500 + GST a month for one platform. We'll tell you at the discovery call which one fits your business better.
Ask who will do the work, how they report and whether you can leave without penalty. A good marketing agency in Ballarat, or one serving it from elsewhere, should explain its plan in plain words. We're upfront that we work from Mildura, and our plans have no lock-in contracts.
You do. Your website, Google profile, social pages, ad accounts and the content we make for you stay in your business's name. If you stop working with us, you keep every login and every file. We'll also hand over the plan and reports so someone else can pick up where we left off.