Landing Page Best Practices: What Makes a Page Convert
Landing page best practices: one goal, a clear headline with a benefit, one visible call to action, real images, a short form and nothing that distracts.
Echuca
Website design in Echuca for businesses serving Echuca, Moama and the Murray River visitors who plan their trip online, built by our Mildura team.
Web design Echuca
Rock Solid Marketing builds websites for businesses in Echuca and Moama from our office in Mildura, further down the Murray. We don't have an office in Echuca, so planning and reviews happen by video call, phone and email.
Echuca is a river town that lives in two states. Your customers might be locals from Echuca or Moama. Or they're visitors booking a paddle steamer cruise, a houseboat or a table weeks before they arrive. Most of them find you on a phone first.
Essentials costs $5,000 + GST, or 6 payments of $833 + GST. Start with a free 30-minute discovery call.

9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
What we build
The features below answer what Echuca and Moama customers check before they call or book: where you are, when you're open and how to pay.
Booking calendars for tours, stays and tables, plus enquiry forms for trades and services. Visitors planning from Melbourne or Bendigo can book at night. They don't have to wait for you to call back.
Echuca is in Victoria and Moama is in New South Wales. Your site can show both service areas and the right licence details for each state. Directions work from either side of the bridge.
Summer on the river, event weekends and the quieter winter months bring different customers. Pages and banners can change with the season, so the site doesn't look stale in July.
Gift vouchers, local produce, merchandise or hire bookings sold through WooCommerce or Shopify, with payments set up and the first products loaded for you.
Built to WCAG 2.2 AA and tested on phones. Older visitors, people using screen readers and anyone on a weak signal by the river can still find what they need.
Page titles, descriptions, a sitemap and analytics are set up at launch, with Echuca and Moama named where people search them.
Your specialists
Saimul IslamDeveloper & AI expertBendigo VIC
Lindsay BuckleyDigital MastermindSydney NSWHow it works
Plan, design, build and launch, with your sign-off at each step by video call or email.
A free 30-minute call about your business, your locals and visitors, and how people book or buy from you now.
We map the pages around your customers and show you the design for feedback before anything is built.
Our developer builds the site with your content, sets up bookings or a store if needed, and tests it on phones.
Your site goes live on your domain with hosting included, and we stay on hand for questions after launch.
How it starts
First we ask who books, buys or calls you, and from where. A houseboat operator needs a site built around availability and photos. A Moama tradie needs service areas and a quote form. Then we plan the pages and show you the design before the build.
You supply the content and photos, and get 3 rounds of feedback on Essentials. If your current site only needs a booking button and better photos, we'll tell you before we quote.
Built for the river trade, on both banks.

Package inclusions
Packages assume you supply your text and photos. Booking systems, extra pages and copywriting are quoted at $175 + GST an hour.
Pricing
Every package is built to WCAG 2.2 AA, includes hosting for 12 months and can be paid over 6 months.
Essentials
From
$5,000+ GST
Up to 5 pages for a complete website design. Theme designed based on your industry. 3 rounds of feedback revisions.
Enquire NowStandard
From
$6,500+ GST
Design a comprehensive website, themed to suit your industry with all the necessary plug-ins to ensure security and SEO.
Enquire NowAdvanced
From
$12,000+ GST
Design a bespoke industry specific website, with all necessary plug-ins to ensure security and SEO.
Enquire NowE-commerce
From
$6,000+ GST
A customised e-commerce website, designed to attract, with an online store, shopping cart and online payment gateway integration.
Enquire NowResources
Landing page best practices: one goal, a clear headline with a benefit, one visible call to action, real images, a short form and nothing that distracts.
What makes a great website homepage: say what you do above the fold, keep banners small, use a simple menu, add useful content and a clear call to action.
A plain-English guide to faster pages: how to test your website speed, what a good result looks like, and the fixes that make the biggest difference.
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur website design packages start from $5,000 + GST for up to 5 pages, or 6 monthly payments of $833 + GST. A 10 to 25 page Standard site is $6,500 + GST, and an online store starts from $6,000 + GST. Booking systems are quoted on top, and you get a fixed quote after the discovery call.
No. We work from our office at 3/71 Deakin Ave in Mildura, and build websites for Echuca and Moama businesses by video call, phone and email. You see every stage on screen and approve it before we move on. A visit in person can be arranged, with travel costed up front.
Yes. We can add a booking calendar or connect the booking system you already use, so visitors can check availability and pay online. For tour and accommodation operators, the booking path is usually the most important part of the site, so we plan the pages around it.
Yes. Web design for Echuca and Moama is one job for most businesses, because customers cross the bridge all the time. We make sure the site shows both towns you serve, and that any state-specific details, such as licence numbers, match where the work is done.
It depends on the package and how fast content and feedback come back. Essentials includes 3 rounds of feedback, and most delays come from waiting on photos and text. We set dates with you at the start, and if you want the site live before a busy season, tell us early.
Look for one that shows you the design before building and puts the price and inclusions in writing. That applies to any Echuca web design company, or one serving the town from elsewhere. Check that you'll own your domain and site. Every site we make meets WCAG 2.2 AA and is checked on real phones.
Yes. Most sites are built on WordPress, and online stores on WooCommerce or Shopify, so you can change prices, photos and opening hours yourself. If you'd rather not, our website care plans start from $275 + GST a month, with a minimum of 6 months.