Branding
What Are Brand Guidelines? How to Create a Brand Guide
What is a brand guide, what should it include and how do you make one? A plain guide to brand guides, with a sample outline and a brand voice guide checklist.
How much does a logo cost? It depends on who designs it and what you get. A template or DIY logo costs very little but isn’t unique to you. A professional designer charges for research, original concepts, revisions and the full set of files. At Rock Solid Marketing, logo design is part of our New Business Package at $4,995 + GST, or billed at $160 + GST an hour on its own.
Here is what drives the price, so you can compare quotes properly.
How much does a logo cost in Australia?
How much does a logo cost in Australia comes down to three options. DIY tools and templates are the cheapest, but other businesses can end up with something very similar. Freelance designers vary widely with experience. Agencies cost more but usually include strategy, more concepts and brand guidance. There’s no single reliable average logo design cost, because quotes cover very different amounts of work.
How much does it cost to design a logo?
Asking the average cost to design a logo is less useful than asking what each quote includes. The main things that change how much it costs to design a logo:
- Research: time spent on your audience, competitors and positioning before drawing anything.
- Concepts and revisions: how many original ideas you see and how many rounds of changes are included.
- Files: versions for screen and print, colour and one colour, stacked and horizontal, plus an icon.
- Guidance: whether you get rules for using it, such as a short brand guide.
- Extras: business cards, signage files, social profile graphics or templates.
How much does a professional logo cost?
How much does a professional logo cost compared with a cheap one? You’re paying for thinking, not just drawing: a professional logo is designed to suit your business, work at every size and stay usable for years. How much does a business logo cost when you add what you need to open, such as cards and a website? That is where a package usually works out better.
What do we charge for a logo?
Our New Business Package is $4,995 + GST and includes:
- One business logo design (two concepts, two revisions)
- A cheat-sheet style guide for future branding
- One business card design
- Google Business Profile set-up
- Social media set-up
- A branded, responsive landing page
If you only need a logo or extra assets, such as logos in every format or signage files, we bill design time at $160 + GST an hour and give you an estimate before work starts. So if you’re asking how much does it cost to get a logo designed by our creative and design team, the estimate answers it before you commit.
Why does a high-quality logo cost more?
Because it takes more time and skill, and it saves money later. A well-designed logo stays readable on a phone screen and a vehicle, prints cleanly in one colour, and doesn’t need replacing in two years. A cheap logo that has to be redone means paying twice, plus reprinting everything it was on.
How much does it cost to trademark a logo?
Registering a logo as a trade mark is separate from designing it. In Australia, trade marks are registered through IP Australia, which publishes its current fees and explains that a registration lasts up to 10 years before renewal. The cost depends on how many classes of goods and services you cover. For advice on your situation, talk to a trade mark attorney.
Frequently asked questions
What does a freelance graphic designer charge for a logo?
How much does logo design cost from a freelancer? It varies widely with the designer’s experience and what’s included. Compare quotes on the number of concepts, revisions, files and whether you own the final design outright.
Do I own the logo once it’s paid for?
You should. Check the quote or contract says the final design and files are yours, and ask for the original editable files as well as image files.
How long does a logo take to design?
It depends on research, concepts and how quickly feedback comes back. Allow time for at least two rounds of revisions.
Is a cheap logo ever enough?
For testing an idea, maybe. For a business you plan to grow, a unique logo you can protect and use everywhere is worth the investment.
Getting a logo designed
If you’re opening a business, the New Business Package gives you the logo and everything you need to be found from day one. Read more about what branding involves, or contact our team for an estimate.
