1. Google is changing – again
You may have noticed Google search results are looking a little different lately. That’s because Google has rolled out AI Overviews, a feature that uses artificial intelligence to summarise answers right at the top of the page. Instead of showing only a list of links, Google now uses AI to explain things directly.
For example, if someone searches “best restaurants near Mildura for large groups,” they might now see an AI-generated summary listing a few options and reviews… before they even see the regular results. This means fewer people may click through to websites and more will get their information straight from Google’s summary.
2. Why it matters for your business
This change could have a real impact on how customers find you.
- Less website traffic: Some customers might get the information they need without ever clicking your link.
- More competition for attention: If your competitors’ websites are clearer, faster, or better optimised, Google’s AI is more likely to include their information in its summaries.
- New ways to stand out: The businesses that provide accurate, well-written, and useful content on their sites will be more likely to appear as trusted sources in Google’s AI summaries.
3. What you can do right now
You don’t need to panic, but you do need to adapt. Here’s what we recommend:
- Keep your website content clear and up to date. Make sure your products, services, and location information are easy for Google to read and understand.
- Add FAQs and practical information. Google’s AI looks for direct answers to common questions. Create an FAQ section about your services or products.
- Focus on your Google Business Profile. Ensure your profile is verified, filled out completely, and includes reviews, business hours, and photos – AI summaries often draw from these.
- Create expert-level content. Blog posts that answer real customer questions (like “How to choose the right solar installer” or “What’s included in a deluxe outback tour”) position you as a trusted source, which AI loves.
- Make your site fast and mobile-friendly. Google rewards easy-to-use websites, especially on mobile devices.
4. How Rock Solid Marketing can help
Our Mildura digital marketing team are already helping local businesses in regional NSW adapt to this next phase of search. Our digital marketing services include:
- Website audits to identify gaps in AI-readiness
- Local SEO optimisation to strengthen your Google Business Profile
- Content creation that targets real-world customer questions
- Analytics and tracking so you can see how your visibility changes as AI evolves
5. The bottom line
Google’s new AI search experience is here to stay. Businesses that understand how it works – and invest in clear, trustworthy online content – will be the ones that stand out in search results.
At Rock Solid Marketing Mildura, we make sure your business doesn’t get lost in the AI shuffle. Let’s make your online presence stronger than ever.
