How to Advertise on Facebook: A Beginner's Guide
How to advertise on Facebook: boost a post for a quick start, or build a campaign in Meta Ads Manager with an objective, audience, budget and ad.
Horsham
Digital marketing in Horsham for Wimmera businesses that sell to farmers, townspeople and Grampians visitors, planned around the farm year.
Marketing Horsham
Rock Solid Marketing runs digital marketing for Horsham and Wimmera businesses from our office in Mildura, in the Mallee to the north. We don't have an office in Horsham. You get one account manager by video or phone and our team behind them.
Wimmera trade follows the paddock. Sowing, spraying and harvest decide when growers buy, and field days at Longerenong bring the district together each March. Meanwhile visitors pass through on the way to the Grampians. Good marketing here is mostly about timing.
Plans begin at $4,500 + GST a month, cancel any time. Your first step is a free 30-minute discovery call.

9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
What we do
The channels below are scheduled around the Wimmera year so your spend lands when buyers are deciding.
Campaigns booked ahead of sowing, spraying and harvest, when growers decide on machinery, inputs, services and repairs. Quiet months get maintenance and pre-season offers.
Social posts, email invitations and ads before the Wimmera Machinery Field Days, plus follow-up afterwards, so the people who visited your site actually hear from you again.
Facebook and Instagram ads aimed at Natimuk, Dimboola, Warracknabeal, Stawell and the farms between them, not just the Horsham postcode.
Posts about your people, your workshop and your work in the district, planned monthly and approved by you before anything goes out.
Your Google profile, website and search ads kept accurate and working, including the Victorian details that separate you from the English Horsham.
A report on hours used, spend and results each month, with a meeting to plan the next stage of the farm year.
Your specialists
Janine GowenlockRegional DirectorMildura VIC
Callen MowattGoogle Ads SpecialistGold Coast QLDHow it starts
Map your year, plan the hours, then run and review.
A free 30-minute call about your business, your buyers and the months that make or break your year.
We map your sales calendar and agree the campaigns, channels and hours for each season of the year.
Ads, posts and emails go out ahead of each busy window, each one signed off by you.
Your account manager reports results each month and adjusts the plan as the season changes.
How it works
We start with your sales by month and the customers behind them. For many Wimmera businesses that means growers, contractors and townspeople, each on a different clock. The plan sets hours for each, with campaigns booked ahead of the busy windows.
Your account manager runs it and reports monthly. Sometimes posts and a few boosted ads will cover it. In that case our social media plan, from $1,500 + GST a month, is the better fit, and we'll say so before we quote.
Market before the season, not during it.

Plan inclusions
Ad spend goes to Google and Meta in addition to the plan fee. Hours are spread across channels and weighted to your busy seasons.
Pricing
Choose 28, 35 or 45 hours a month. Each plan has an account manager and no lock-in.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowResources
How to advertise on Facebook: boost a post for a quick start, or build a campaign in Meta Ads Manager with an objective, audience, budget and ad.
Ten advantages of using social media for business, from precise targeting and measurable ads to brand awareness, website traffic and faster customer service.
In house marketing vs outsourcing: how costs, skills and control compare, when each one fits, and the steps to outsource your marketing well.
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsPartnership plans run at $4,500 + GST a month for 28 hours, or 35 and 45 hours for $5,500 + GST and $7,500 + GST. Ad spend is paid to the platforms on top. A social media plan on its own starts from $1,500 + GST a month, with no lock-in either way.
No. We're based at 3/71 Deakin Ave, Mildura. Horsham clients work with an account manager by video and phone, with a monthly meeting and report. A visit around field days or for planning can be arranged, and we'll price the travel first. Your marketing runs through your own accounts.
Yes. Before the Wimmera Machinery Field Days, we promote your site with posts, ads and email invitations. Afterwards, we follow up the people who visited or signed up, so a good conversation on the day turns into a quote. We can also design signage and handouts.
Yes. Facebook, Instagram and Google ads can be aimed at a radius around Horsham or at towns such as Natimuk, Dimboola and Warracknabeal. Farmers scroll on their phones like everyone else, so well-timed, practical ads reach them in the ute or at the kitchen table.
It plans, makes and runs your marketing, then reports back. With us, that means posts, ads, emails, Google profile updates and website changes, all approved by you, with a monthly meeting on results. The hours are weighted to whatever season is coming next. Nothing in the plan is a surprise.
It can be. A small shop or trade may only need a Google profile, a working website and one social platform. If that's you, we'll suggest a social media plan or a one-off job instead, and you can grow into a partnership later if it makes sense.
Your business does. Ad accounts, social pages, your Google profile, email list and website are in your name, with all the content we make. If you leave, you take everything, including the seasonal calendar and reports, and nothing is switched off. Leaving is straightforward, with nothing locked away.