Community
Championing Community Impact
How Rock Solid Marketing supports the Sunraysia and Mallee community: local sport, health causes, aged care projects, regional leadership and heritage.
About the Client: Int Tec is an information, communication and technology solutions provider.
Scope of Work: Marketing strategy, market research, brand refinement, marketing and sales collateral, livery, corporate identity, White papers, SEO, and website design and development.
Type of plan/ partnership : Partnership plan.
Objective: Our client wanted to transition from a regional ICT solutions provider in Mildura to a National ICT solutions consultancy, and needed a marketing strategy to oversee the repositioning journey.
Outcome: We executed a marketing strategy that positioned In Tec as a national company rich with technical knowledge, project examples and customer service. A down to earth, accessible business (from any area of Australia), with an abundance of relevant skills and experience, with a can do attitude.
The overarching marketing strategy included redefining the logo, refreshing their branding, creating a high converting website, SEO, corporate identity, livery and an array of sales and marketing collateral.
The end result was a structure that ensured consistent and impactful messaging across all channels that positively differentiated our client from other ITC providers. Our activities have positioned Int Tec as a real contender in the national arena.
