In the age of TikTok trends and Instagram reels, it’s easy to assume that social media is the best way to reach customers. While social media can be great for brand awareness, when it comes to actually driving sales, email marketing consistently delivers better results. In fact, email marketing has an average ROI of $36 […]
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Artificial Intelligence (AI) has rapidly evolved, making its way into various industries, including marketing. For clients across sectors, AI offers innovative solutions to create personalised, data-driven marketing strategies that engage consumers like never before. AI-driven marketing tools have revolutionised how businesses target, engage, and convert customers. Through sophisticated algorithms, machine learning (ML), and natural language
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Content marketing is primarily concerned with creating and distributing content that is closely related to what your company sells in order to achieve marketing goals. But what exactly is ‘content,’ you ask? Whatever is published (i.e. uploaded to the internet) is considered content, regardless of its format. Blog articles, videos, white papers, e-books, infographics, email
What The Heck Is Content Marketing, Anyway? Read More »