Display Advertising

Online display advertising is a paid form of visual display advertising that are displayed on relevant web pages and sites across the Internet. As search engines remember the sites that users visit, your ads are targeted and shown to customers who are likely to be interested in your brand.

You can choose to only advertise on specific websites, just as you can to avoid certain websites. You can limit it to mobile sites or even advertise inside mobile Apps themselves.

Most display and online advertising campaigns are charged on a cost per click (CPC) basis. That is to say, every time the user on a search engine clicks on your ad, you’ll get charged an amount based on your over- all bidding strategy (include link to more info on bidding strategy)

Being interactive, web users can click on your display ad and be transported to your website to digest what you have to offer. When we create your online display advertising we will strategically select the right mix of captivating text, animations, videos, photographs and other design elements that best communicate your marketing message.

When executed effectively, your online display advertising seamlessly intergrates into the experience your target audience

is having on a website. In a helpful and non-intrusive way, it guides them to your own site to interact with and ‘taste’ your offerings.

 

Our 5 Step Process To Effective Online Advertising

Step 1 – We will put our creative minds to work to form a compelling Because display ads are aimed at people who are surfing the internet and not looking for your products, they need to encompass a Rock Solid strategy to seamlessly convert the happy browsers.

Step 2 – As with everything we do, we work to deeply understand your target audience, especially where their online behaviours and buying patterns are concerned. This information allows us to ‘hang out’ with our audience in the spaces they feel most comfortable and visit regularly – displaying our targeted, compelling messages ‘subtly’ in the background. It’s all about being seen by the right people at the right time!

Step 3 – Now our creative experts come together to craft the ads using a mix of video, animation, audio, copy writing and/or visual.

Step 4 – Fully equipped with our strategy and a wiz bang design in hand, we can put the wheels in motion to get you results. Here we will set up and optimise your campaign for the best ROI.

Step 5 – Using our internet advertising tools we manage, research, track and analyse how your campaign is performing. With this information we can make and necessary tweaks and

create value
We partner with you to deliver a solid return on your marketing investment and create more value for your business.
simplify process
We provide clarity and understanding at each phase of the process from research, strategies to executional plans and roadmaps.
measure results
We work with you to define what success looks like, to align and report on these metrics for exponential growth.