Branding

Put your brand to work, with clever, meaningful and creative design aligned with strategic purpose.

A great brand is easy to recognise, it grabs your attention in a second and introduces itself; quickly telling you why you should choose it over another.

Your brand is more than just a logo and a catchy name, it is the heart and soul of what your company represents. It is the very essence of your business and encompasses your mission statement, values, brand persona, brand promise, and personal voice. It is an essential first impression of your company and when you follow through on your brand promise it reinforces trust and credibility.

Your brand tells your customers what to expect from your products and services. It also gives your employees a clear direction of the brand experience they should give your customers. For example, if your brand is on the upmarket end of the quality scale then every aspect of your business knows to portray that voice at all times, in all dealings.

At Rock Solid Marketing we are passionate about creating strong brands, and although every case is unique we generally follow a 5 step process (communicating with you every step of the way to ensure we are always on the same page).

Our process

We engage in a discovery session with your people to get to know you and uncover everything that encompasses your business offerings, along with your short-term and long-term goals.

We look at your:

  • Objectives
  • Limitations
  • Opportunities for growth
  • History
  • Company structure
  • Staff
  • Marketplace
  • Unique offerings
  • Competition

The next step is to clearly define your Core Brand Identity which includes your mission statement, vision, value proposition and more. We also identify and define your brands personality and voice – Will it be sassy or classy?

Now we have a clear brief, we can create concepts for logos and brand marks.

We create surveys to test that you brand message connects with your target audience and reaches your objectives. This research allows us the luxury of tweaking and adjusting as required.

Think of your brand as the heart of your company and marketing as your circulatory system, it circulates your message through relevant channels.

Now that we have your brand set in stone it’s time to build awareness through consistent marketing application and messaging as outlined in your marketing strategy.

create value
We partner with you to deliver a solid return on your marketing investment and create more value for your business.
simplify process
We provide clarity and understanding at each phase of the process from research, strategies to executional plans and roadmaps.
measure results
We work with you to define what success looks like, to align and report on these metrics for exponential growth.