A great brand is easy to recognise, it grabs your attention in a second and introduces itself; quickly telling you why you should choose it over another.
Your brand is more than just a logo and a catchy name, it is the heart and soul of what your company represents. It is the very essence of your business and encompasses your mission statement, values, brand persona, brand promise, and personal voice. It is an essential first impression of your company and when you follow through on your brand promise it reinforces trust and credibility.
Your brand tells your customers what to expect from your products and services. It also gives your employees a clear direction of the brand experience they should give your customers. For example, if your brand is on the upmarket end of the quality scale then every aspect of your business knows to portray that voice at all times, in all dealings.
At Rock Solid Marketing we are passionate about creating strong brands, and although every case is unique we generally follow a 5 step process (communicating with you every step of the way to ensure we are always on the same page).