Videography

As digital marketing evolves, we continue to see trends favouring video!

If a picture tells a thousand words, a video tells 1.8 million – and that’s in just one minute of footage!!!

Whether it’s short, snackable content or long form narratives, we plan, produce and market your video to the people who matter the most – your target audience.

Viewers retain 95% of a message when they watch a video compared to 10% when reading that same message in text.

One-third of online activity is spent watching video.

Think of all the reasons you love videos. They are engaging, immersive and instant. How good is it to see and hear content! Video covers a wide range of learning styles, many people like to read while others prefer to listen or watch. Your videos also have the power to connect emotionally to your viewers by appealing to their senses. This emotional connectivity is a truly powerful step in building an ongoing relationship with your customers.

People can be sceptical when it comes to engaging and buying things online. But that can be remedied with video that is authentic and builds trust around your brand. Forging relationships with people who will help advocate your brand and content.

Why Choose Rock Solid Marketing?

When you work with Rock Solid Marketing, you’re choosing a partner devoted to your company’s success. We are passionate about telling your brand story in the most engaging and effective way possible.

Collaboration and creativity enable us to nail the tone, the narrative and the visuals, bringing ideas to life in a way that cuts through and stands out from your competitors.

We make sure everything we do is targeted to the people who matter.

We recognise and act! We understand the sweet spot of attention grabbing and engagement when your target market is on their buying journey.

The team at Rock Solid Marketing are passionate storytellers, covering ideation, storyboarding, graphic design and scriptwriting and that’s what makes our videos shareable. Your target market are more likely to share emotions than facts and hooking an emotional link to your message is truly the superpower of video.  76% of people say they are more likely to share a branded video if it captured their emotions. So if you want your content to go viral, tell your story in a way that stands apart and  captures their heart.

 

The power of video

We ensure video content is optimised for the best SEO results.

Adding video to your site increases your chance of getting on the front page of a Google search result by fifty times.

Companies using video enjoy 41% more web traffic from search results than non-users (SmallBizTrends)

By including a transcript of your video on your site or having closed caption on your video, Google’s crawlers will align the keywords on your written copy and rank you higher for those search terms. It’s also important to remember to tag your video pages on your sitemap; as this allows search engines to quickly and easily identify which parts of your site contain video content.

Having a well thought out video ensures the time, money and energy you put into your project, pays off.

There is a great deal of content out there seeking to capture the attention of your audience. We ensure yours is the content that breaks through that clutter. We will craft you a Rock Solid video strategy with the right targeting, tactics and messaging to help you hit your targets, in a memorable and positive way.

We make sure everything we do is laser focused to the people who matter.

We determine who they are and identify their behaviours and build a cohesive content strategy around those answers.

We see your video content as a snapshot of the bigger picture. It needs to align with your overall business targets and goals. We don’t rely on chance for this, we go to great lengths to research, test and strategically plan the execution and measure the results.

When you know video is the right way to go and you are pouring precious time, energy and money into your project, a well thought out strategy is essential.

A Rock Solid video plan doesn’t have to be iron clad, it can be fluid so if things change you can easily pivot and alter direction, still steering the course to success.

Regardless of your choice of video, we ensure your strategy is aligned with the big picture. That’s where the marketing funnel comes into its own. Let’s delve a little deeper…

Videos can function very differently, depending on audience, timing, strategy, and position within the marketing funnel.

The marketing funnel determines the content strategy at any given point of a marketing campaign.

Capture your audience’s attention, they notice you, hook them in!

The best videos at this stage are often based on education. Educating your audience without them feeling pushed into your products or services.

How-to videos, FAQs and inspirational videos are recommended at this stage of the funnel

Identify what problems new customers typically come to you with and proactively solve and address those issues without forcing your products and services upon potential customers -Create videos focused on answering those questions, without selling your own product or service. This approach works well for social media share-ability and for driving new traffic to your site, as well as for building brand awareness.

Here, your audience is already brand-aware, so the video needs to further engage and inspire them:

    • Product comparison guides
    • Expert guides
    • Live interaction videos
    • A visitor or viewer in the consideration stage is starting to research what products or services are available that might solve their problem – and your brand should be one of them
    • Creating videos that explain what you do and the value you provide are a great fit for this stage, but careful not to lose them too many details.
    • Convey the value of your product or service
    • Demonstrate how you can meet your audience’s needs
    • Solve their problem
    • They are in phase of weighing their options, comparing you with competitors
    • Important to build trust as well as tell the story of your product or service.
    • Share your values, connect on a deeper level and make an impression.

The video must entice your audience to respond to your call to action— like ‘Buy Now’ or ‘Download This App’

Keep existing customers satisfied, and you’ll keep them

Educate and inspire by rewarding with more value for the relationship they have built with you and introducing other products or services in your offering

Let us manage your video production from start to finish.

From small scale snippets through to social media footage, we work with you to produce video content that starts with a story and closes with a sale. We will ensure your video hits your target and you get the biggest bang for your buck.

Our solid research, strategy, marketing and creative approach ensures ideas that your customers will notice, remember and love. Along with our passion for creating narratives, we have the right tool kit to get the desired impact you’re looking for from your audience.

We will ensure your video hits your target and you get the biggest bang for your buck.

As digital marketing evolves, we continue to see trends favouring video, but many companies are getting it wrong. Whilst they put energy into the production side, they neglect the all-important marketing side; placing the right message, executed in the right way, in front of the right people at the right time!

Having video content with potential to make impressions is one thing. Having a video that rocks all the right people at the right time, is what we do.

Equipped with our well researched ‘target audience’ insights, including how they discover and engage with video, we take your content and channel that is targeted for your audience, along with upholding the integrity of your brand.

Let us manage your video production from start to finish.

From small scale snippets through to social media footage, we work with you to produce video content that starts with a story and closes with a sale. We will ensure your video hits your target and you get the biggest bang for your buck.

Our solid research, strategy, marketing and creative approach ensures ideas that your customers will notice, remember and love. Along with our passion for creating narratives, we have the right tool kit to get the desired impact you’re looking for from your audience.

We will circulate your video through the websites, blogs and social media hangs, where you’re target market is most active

We can optimise your content so that users will find your video when they enter the relevant keywords.

Our strategic approach identifies the best channels and keywords for your targeted advertising to boost your click through rates.

There are many different types of promotional videos, each serving a different purpose in the overall marketing strategy and occupying a specific phase of the customers journey.

Corporate Videos

Corporate films, or corporate videos,  connect the boardroom to its employees and convey the company’s ethics and ethos to the consumer. Video content online has become increasingly popular for company websites alongside the written material.

Some of the main reasons for Corporate videos:

  • Video interviews
  • Tutorial videos
  • Videos of presentations
  • Product demos and reviews
  • Video testimonials
  • Recordings of live streams
  • Video ads
  • Explainers
  • Best of Compilations
  • Vlogs
  • Customer stories
  • Educational Videos
  • Webinars

Showcase past projects or customer experiences using a video that walks prospective customers through the solution you provide

Delight the senses of your social media tribes with the vibrancy of video. Research shows that posts with video attract 5-7 times more audience numbers than a static ad does.

There are a range of different platforms to choose from and it is important to fit with the spirit of each one. Facebook is great for sharing content, Snapchat is all about getting attention and Twitter helps you connect with your potential customers.

create value
We partner with you to deliver a solid return on your marketing investment and create more value for your business.
simplify process
We provide clarity and understanding at each phase of the process from research, strategies to executional plans and roadmaps.
measure results
We work with you to define what success looks like, to align and report on these metrics for exponential growth.