Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. Google AI Overview Citations From Top-Ranking Pages Drop Sharply A new Ahrefs study found that only 38% of the pages cited in Google’s AI Overviews come from the top 10 […]
Digital Marketing Reads – Volume 32 Read More »
Artificial intelligence (AI) has moved from buzzword to everyday business tool, but most small business owners still aren’t sure how to use it in practical ways. If that’s you, know that you don’t need to understand coding, automation systems, or complex software to benefit from AI. When used strategically, AI can help you create content
7 Ways You Can Use AI to Grow Your Business Read More »
Search is evolving quickly, and visibility on Google is no longer just about ranking positions. With the introduction of AI Overview at the top of many search results, users are often getting answers before they ever scroll to the listings, resulting in fewer clicks across all websites. Being featured in Google’s AI Overview can dramatically
How to Get Your Website Featured in a Google AI Overview Read More »
1. What’s changed? Google has recently introduced a feature called AI Overviews (formerly part of its “Search Generative Experience”). It uses generative AI to generate a summary “snapshot” of a topic in the search results, rather than (or ahead of) presenting the traditional list of links. 2. Why does it matter for businesses and websites? From a
Google’s New AI-Driven Search: What It Means for Marketers Read More »
1. Google is changing – again You may have noticed Google search results are looking a little different lately. That’s because Google has rolled out AI Overviews, a feature that uses artificial intelligence to summarise answers right at the top of the page. Instead of showing only a list of links, Google now uses AI to explain things
What Google’s AI Updates Mean for Your Business Read More »
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. Types of landing pages: Examples & when to use each Landing pages are one of the most effective tools for turning website visitors into leads or customers, and their success
Digital Marketing Reads – Volume 31 Read More »
When most people think about SEO, they imagine competing for national (or even global) Google rankings. But if you run a local business, what matters most isn’t ranking everywhere… it’s ranking where your customers actually are. That’s where local SEO comes in. Unlike traditional SEO, local SEO focuses on making your business visible to people
Local SEO Strategies That Actually Drive Foot Traffic Read More »