1. What’s changed? Google has recently introduced a feature called AI Overviews (formerly part of its “Search Generative Experience”). It uses generative AI to generate a summary “snapshot” of a topic in the search results, rather than (or ahead of) presenting the traditional list of links. 2. Why does it matter for businesses and websites? From a […]
Google’s New AI-Driven Search: What It Means for Marketers Read More »
1. Google is changing – again You may have noticed Google search results are looking a little different lately. That’s because Google has rolled out AI Overviews, a feature that uses artificial intelligence to summarise answers right at the top of the page. Instead of showing only a list of links, Google now uses AI to explain things
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Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. Types of landing pages: Examples & when to use each Landing pages are one of the most effective tools for turning website visitors into leads or customers, and their success
Digital Marketing Reads – Volume 31 Read More »
When most people think about SEO, they imagine competing for national (or even global) Google rankings. But if you run a local business, what matters most isn’t ranking everywhere… it’s ranking where your customers actually are. That’s where local SEO comes in. Unlike traditional SEO, local SEO focuses on making your business visible to people
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If you’re putting the effort into writing blog posts, you want people to actually find them. That’s where on-page SEO comes in. Unlike technical SEO (which can feel intimidating and code-heavy), on-page SEO is about the things you control directly in your content, like titles, headings, keywords, and how you structure your posts. Think of
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Social media can feel like both your best friend and your biggest headache. On one hand, it’s free marketing! An instant connection to your customers, and a way to show off your personality. On the other… it’s an endless treadmill of trends, algorithms, and “shoulds” that can leave you burnt out without much to show
5 Social Media Mistakes That May Be Hurting Your Small Business Read More »
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. Cloudflare’s Pay Per Crawl: A turning point for SEO and GEO If you have a website, you may have noticed your organic search traffic on the decline in recent years.
Digital Marketing Reads – Volume 30 Read More »