marketing

What The Heck Is Content Marketing, Anyway?

Content marketing is primarily concerned with creating and distributing content that is closely related to what your company sells in order to achieve marketing goals. But what exactly is ‘content,’ you ask? Whatever is published (i.e. uploaded to the internet) is considered content, regardless of its format. Blog articles, videos, white papers, e-books, infographics, email […]

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Why Can’t Marketers Just Explain What They Do in a Way That Makes Sense?

Great, you’re a ‘marketer’ but what does that actually mean? I’m sure many of you have walked away from a long-winded marketing meeting, scratching your head wondering exactly that! We are all confused because marketing, as an industry, is in transition. Think back to days gone by when if you had a health concern you

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