We’ve established how important it is to market your business online, but did you know that the locality of that marketing is also vital to its success?
A staggering 46% of all Google searches are looking for local information. 88% of those local business searches on a mobile device either call or visit the business within 24 hours.
We’re here to help increase your business’ visibility in targeted local areas, whether that be one or several locations. Our local SEO services showcase your offerings to people in your local area, when they are actively looking for your service offerings.
Google My Business & Google Maps
We know 46% of searches have a ‘local intent’, but did you know 56% of local retailers haven’t even claimed their Google My Business listing?
Google My Business is the cornerstone of Local SEO. It is vital that you sign up for a Google My Business listing so that your business shows up when people search on Google Maps. Leave it to your SEO consultant to work their magic on it!
Google penalises sites that are not mobile friendly. Search engines use a mobile-first index and rank results based on the mobile version of the page, even if you are searching on a desktop. So if your website is not mobile friendly, it’s going to have a difficult time ranking on Google.
Leave it to us to ensure that your website looks as good and functions as well on both mobile and desktop devices.
It’s becoming more and more important to optimise your website to respond to voice commands, and here’s why:
- Speech recognition is used to understand a request a person makes, Google then tries to find an online match to that query.
- When used on a mobile device, this directs to a webpage, smart speakers are likely to read out the best match to the user’s query.
- People use different terms for voice search than they do for a traditional written search, so old style keywords aren;’t going to cut it. Let us take the guess work away from you in determining what keywords will work best.
- Voice searches are 76.1% longer than text-based searches.
- One-fifth of the queries on Google are voice searches.
Another on-page SEO technique that we use is internal linking. This is the process of linking content on one page of your website to another relevant page on your site. It enhances your customer’s journey by navigating them towards content they are interested in and keeping them moving through your website, rather than visiting just one page and leaving. It also creates a web out of the many pages of your website, which helps make more of your content visible to Google.
It is important to ensure that the technique is done strategically and does not steer your customers on the wrong track. We ensure this connection will benefit the reader in their journey on your site.
Search engines love internal linking.
Search engines read the anchor text of an internal link and understand the content of the page it links to. Crawlers will rank a page higher if it has other pages that link to it. What’s more, they’re crucial in helping search engines discover new content. An internal linking strategy can result in an increase in page views per sessions, which helps grow organic traffic by reducing bounce rate.
Digital PR for SEO
Digital PR is an off-page SEO service that prioritises backlinks, brand mentions, and brand awareness online.
We reach your customers by featuring your company on the websites they love, their social media hangouts and the podcasts and videos they stream. A localised strategy will see you featured in publications focused on your local area. This could be a local newspaper, local events, charities or bloggers and reviews.
We network with journalists, digital influencers, content marketing managers and website owners to gain high-quality back links, social media mentions and honest reviews. We strategically secure online placements and focus on acquiring authoritative links and mentions from high quality and relevant websites in your niche. Google values and places much emphasis on these authoritative, relevant external links and will rank you higher for your efforts. We aim to not only improve your rankings, but also deliver you more targeted traffic.
Digital PR builds brand awareness and positive brand personas. When your customers type your company’s name into a search engine, they will mostly only see positive things about your brand. Why is this good for SEO?
Trends suggest that Google prefers strong brands and this makes sense, since a “brand” is the hardest thing to manipulate online.
Digital PR offers measurable results. You can track the outcome, as every link can be analysed to find out how many people clicked on what and when, which enables greater understanding of what type of content your target audience responds to and which sites are working for you.