It’s a well known fact that visual content is easier to interpret and communicates a message faster than words alone. In today’s market, content marketing must involve dynamic media strategies for a business to be competitive. Attract a larger audience, nurture high-intent prospects and enhance customer engagement with design that matters and speaks the truth.
At Rock Solid Marketing, we know the difference between good design and smart design and what’s most successful in attracting, engaging and influencing your audience. And that’s ultimately what sets us apart.
As a one-stop-shop marketing agency, we offer our clients an extensive range of creative skill sets that enable us to tailor the most effective visuals to suit your needs.
All of which can be turned into flyers, brochures, reports, static images, content for your website and social media platforms and traditionally into advertisements whether it be print or digital. With an advanced understanding of both the print and digital landscapes, we can also provide advice on print production options and optimal specifications for digital placements.
We design to communicate ideas, inspire, inform, and captivate your audience, with strategy at the forefront.
According to Harvard professor, Gerald Zaltman, 95% of our purchasing decisions are subconscious/emotional.
Visuals are easier to interpret than words – creating a faster, stronger and longer lasting connection with the receiver. Cleverly designed and executed visuals are more likely to transfer to long-term memory due to the way our brains are wired.
What we see and how that makes us feel go hand in hand and together help memories form. For successful marketing, the key is to hook together words, ideas and feelings into an image to ensure it’s impactful and consequently remembered, long-term.
- Our eyes can register 36,000 visual messages per hour.
- We can get the sense of a visual scene in less than 1/10 of a second. 90% of information transmitted to the brain is visual.
- Visuals are processed 60,000x faster in the brain than text.
- 40 percent of nerve fibers are linked to the retina
Our approach to design: Graphic design is a group effort. Don’t let anyone tell you it isn’t.
Your logo needs to be recognised in an instance. A complicated design will fail to be remembered by your audience along with being difficult to publish through different mediums. The more elements you add to a logo the more it complicates it and sacrifices legibility. The best logos are neat and simple, and easily identifiable, whilst remaining unique to the brand.
A great logo will remain memorable enough that a person who has only seen the logo once should still be able to recall it enough to describe the logo to someone else. This is not the easiest of qualities to achieve, but it is certainly a highly desired one so make sure your design stays in your audience’s minds.
Your logo should be simple enough to be scaled to a range of sizes and still be recognisable. You should also consider different applications, will it be effective on a dark background, will it work in black and white and full colour. How will it print on newsprint or appear on a billboard.
With a saturation of logos in the market place, it’s vital that yours stands out – and for the right reasons! Your logo needs to speak to your target audience in a way that resonates with them and leave a positive impression at first glance.
A good logo balances simplicity with originality. It’s vital that your logo stands out amongst the competition. Our skilled designers will strategically choose design elements to portray how your company wants to be seen and who wants to attract. Colours, symbols, typeface and shape are used to invoke feelings and emotions based on your unique offering in the marketplace.
Your customers should be able to get a rough idea what your company is about, just by looking at your logo. It should sum up the main idea of your brand, the industry you operate in and what you stand for.