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Graphic Design2020-06-04T17:53:10+10:00

It’s a well known fact that visual content is easier to interpret and communicates a message faster than words alone. In today’s market, content marketing must involve dynamic media strategies for a business to be competitive. Attract a larger audience, nurture high-intent prospects and enhance customer engagement with design that matters and speaks the truth.

At Rock Solid Marketing, we know the difference between good design and smart design and what’s most successful in attracting, engaging and influencing your audience. And that’s ultimately what sets us apart.

As a one-stop-shop marketing agency, we offer our clients an extensive range of creative skill sets that enable us to tailor the most effective visuals to suit your needs.

graphic design services

These include:

  • typography
  • illustration
  • photography
  • branding

All of which can be turned into flyers, brochures, reports, static images, content for your website and social media platforms and traditionally into advertisements whether it be print or digital. With an advanced understanding of both the print and digital landscapes, we can also provide advice on print production options and optimal specifications for digital placements.

We design to communicate ideas, inspire, inform, and captivate your audience, with strategy at the forefront.

According to Harvard professor, Gerald Zaltman, 95% of our purchasing decisions are subconscious/emotional.

Visuals are easier to interpret than words – creating a faster, stronger and longer lasting connection with the receiver. Cleverly designed and executed visuals are more likely to transfer to long-term memory due to the way our brains are wired.

What we see and how that makes us feel go hand in hand and together help memories form. For successful marketing, the key is to hook together words, ideas and feelings into an image to ensure it’s impactful and consequently remembered, long-term.

Fun Facts

  • Our eyes can register 36,000 visual messages per hour.
  • We can get the sense of a visual scene in less than 1/10 of a second. 90% of information transmitted to the brain is visual.
  • Visuals are processed 60,000x faster in the brain than text.
  • 40 percent of nerve fibers are linked to the retina

Our approach to design: Graphic design is a group effort. Don’t let anyone tell you it isn’t.

CLICK TO BOOK A FREE INTRO BRAND DISCOVERY SESSION

LOGO CREATION

So your current logo needs a refresh or you’re looking at a logo that sells a story about who you are and what your brand is. Your logo is a visual representation of your identity, it is the building block of your company’s brand identity. (link to branding page) Because shapes and colours are easier for the human brain to process and memorise than words are logos are effective is getting people to recognise your unique brand. When designed with a well thought out strategy, a logo gives your business an identity and makes it easier to build your brand.

What are the aspects of a good logo? Think of your logo as the face of your brand and the brand as your heart and soul!

Your brand, which is your logo forms part of, tells your customers what to expect from your products and services. It gives your employees clear direction of the brand experience they should give your customers. For example, if your brand is on the upmarket end of the quality scale then every aspect of your business knows to portray that voice.

When designing an effective logo for your business, it’s important to consider the following:

1. Simple

Your logo needs to be recognised in an instance. A complicated design will fail to be remembered by your audience along with being difficult to publish through different mediums. The more elements you add to a logo the more it complicates it and sacrifices legibility. The best logos are neat and simple, and easily identifiable, whilst remaining unique to the brand.

A great logo will remain memorable enough that a person who has only seen the logo once should still be able to recall it enough to describe the logo to someone else. This is not the easiest of qualities to achieve, but it is certainly a highly desired one so make sure your design stays in your audience’s minds.

2. Versatile

Your logo should be simple enough to be scaled to a range of sizes and still be recognisable. You should also consider different applications, will it be effective on a dark background, will it work in black and white and full colour. How will it print on newsprint or appear on a billboard.

3. Memorable

With a saturation of logos in the market place, it’s vital that yours stands out – and for the right reasons! Your logo needs to speak to your target audience in a way that resonates with them and leave a positive impression at first glance.

4. Unique

A good logo balances simplicity with originality. It’s vital that your logo stands out amongst the competition. Our skilled designers will strategically choose design elements to portray how your company wants to be seen and who wants to attract. Colours, symbols, typeface and shape are used to invoke feelings and emotions based on your unique offering in the marketplace.

5. Relevant

Your customers should be able to get a rough idea what your company is about, just by looking at your logo. It should sum up the main idea of your brand, the industry you operate in and what you stand for.

STYLE GUIDES

Style guides ensure your branding is applied consistently across all communications.

They include basics such as typefaces, colour palettes, logo usage and photography styles. They can also go into more detail providing instructions for each piece of collateral such as business cards, brochures, email signatures, vehicle signage and uniforms and more.

DIGITAL DESIGN

When designing for the web, it’s important to consider and be aware of, the varying ways your audience can view your messages, such as varying pixels densities, colour profiles and screen rations.

Digital design mediums include:

  • Website EDMs
  • Web banner designs.
  • PowerPoint presentations

Our Team of graphic designers are experts in user experience (UX). This means, we not only create designs that views find meaningful and pleasurable, but we consider the information architecture of interactive designs, in creating output that considers the entire user experience.

INFOGRAPHICS

Juicy graphics that create a visual narrative that weaves in critical information or data that informs, educates and persuades. They are great for social media, annual reports, presentations, or any marketing collateral. You need to ensure that it is more than a pretty picture and that it effectively interprets the data, it needs to.

MICRO CONTENT

Given your average reader’s attention span is 8 seconds, which is worse than a goldfish’s grabbing your target markets attention fast is vital. Mirco Content in the way of small graphics is perfect for catering to peoples needs to consume information quickly, more effectively than long written content.

Micro content is often described as short abstracts of your full content, they are highly sharable and optimized for social distribution.

We will ensure your visual micro content is clear and concise and effective in grabbing the attention of your target audience.

MARKETING COLLATERAL

Print is not dead, don’t overlook the importance of having printed brochures, postcards, flyers and catalogues your customers can hold. Trust us to transform your message into print designs that attract the right people to your business.

PACKAGING DESIGN

Your packaging needs to be consistent with the rest of your branding and customised to your individual needs.

We understand print requirements, stock types and specialised print methods like embossing, spot varnish and custom die-cutting. Along with mandatories sure as barcodes, nutritional panels, best before dates, batch codes and the like.

We source a range of quotes and get you the best price and quality.

ADVERTISING

We are passionate about designing effective advertising and creating the most successful call to actions. We give you clever concepts and attractive ads that get results.

STATIONERY

Business cards, envelopes and letterheads as well as electronic assets such as quote and invoice forms or email signatures, all ensure that you look professional and continued uniformity in your brand execution.

ANNUAL REPORTS

Ensuring your annual reports look professional is essential. Your annual report us an important tool to communicate with and influence new investors, as well as build and strengthen relationships with key stakeholders. We get to the heart of your corporate message and deliver your company insights concisely. The end result being a document that acts as a working asset for your company.

SOCIAL MEDIA GRAPHICS

Consistency is important when it comes to branding. We can create your Social media banners and profiles
to ensure they look professional and inline with the rest of your marketing.

It is important to us that we can understand, interpret and execute exactly what your business needs. We deep dive into a discovery session with you, exploring your needs and visions, working through the rubble to understand the competitive space you operate within and what sets you apart. An inquiry into the who, what, where, when and whys of your product or service, and brand ensures we can achieve a deeper understanding of your goals, and ensures your message is consistent across all executions.
As we shape to your idea, products/ service and we conduct a range of testing to see what is working and what needs tweaking. We include you in this process to ensure the designs are also to to ensure the designs feel right for you, as you know your business best.

We look at the challenge at hand and find innovative ways to create a solution that fits your needs and your budget. We work with an array of styles from corporate to punk rock. And bring your vision to life across a range of mediums, chosen strategically according to your objectives.

We’re here for you, so please book in for a ½ hr so we can discuss your needs in details.

BOOK NOW

SUCCESS STORIES

Our team has produced incredible results for our clients over the years.

marketing mildura

CONTACT US TODAY

1800 842 022
info@rocksolidmarketing.com.au
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